| Serial Number | 99051900 |
| Word Mark | ELEPHANT WORLD |
| Filing Date | Friday, February 21, 2025 |
| Status | 681 - PUBLICATION/ISSUE REVIEW COMPLETE |
| Status Date | Monday, September 22, 2025 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, October 14, 2025 |
| Description of Mark | The mark consists of the design of a stylized elephant in profile holding its trunk upwards curving over its head. There are six leaf-type shapes of varying sizes on top of the elephant's body. The elephant stands on top of a stylized half-globe, which rests on top of the stylized wording "ELEPHANT WORLD". Underneath that in smaller lettering there are three Vietnamese words "HIEU CON VOI" (with accents on the letter E) and three Chinese characters, both phrases which translate to "ELEPHANT WORLD BRAND". |
| NOT AVAILABLE | The Chinese characters in this mark transliterate to "XIANG QIU PAI" and this means "ELEPHANT WORLD BRAND" in English. |
| Goods and Services | Canned vegetables; Vegetables, namely, canned straw mushrooms; Frozen fruits; Processed lemongrass; Processed fruits, namely, frozen durians; Processed vegetables, namely, frozen red chili and frozen corn |
| NOT AVAILABLE | "HIEU" and the non-Latin characters that transliterate to "PAI" |
| Goods and Services | Fruit juice |
| Translation of Words in Mark | The English translation of the Vietnamese wording "HIEU CON VOI" (with accents over the letter E) in the mark is "ELEPHANT WORLD BRAND". |
| Goods and Services | Fresh fruit; Pomelos, fresh |
| International Class | 029 - Meat, fish, poultry and game; meat extracts; preserved, frozen, dried and cooked fruits and vegetables; jellies, jams, compotes; eggs, milk and milk products; edible oils and fats. |
| US Class Codes | 046 |
| Class Status Code | 6 - Active |
| Class Status Date | Saturday, February 22, 2025 |
| Primary Code | 029 |
| First Use Anywhere Date | Thursday, August 1, 2024 |
| First Use In Commerce Date | Thursday, August 1, 2024 |
| International Class | 031 - Agricultural, horticultural and forestry products and grains not included in other classes; live animals; fresh fruits and vegetables; seeds, natural plants and flowers; foodstuffs for animals; malt. |
| US Class Codes | 001, 046 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, February 21, 2025 |
| Primary Code | 031 |
| First Use Anywhere Date | Thursday, August 1, 2024 |
| First Use In Commerce Date | Thursday, August 1, 2024 |
| International Class | 032 - Beers; mineral and aerated waters and other nonalcoholic drinks; fruit drinks and fruit juices; syrups and other preparations for making beverages. |
| US Class Codes | 045, 046, 048 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, February 21, 2025 |
| Primary Code | 032 |
| First Use Anywhere Date | Wednesday, February 19, 2025 |
| First Use In Commerce Date | Wednesday, February 19, 2025 |
| Party Name | New BCN Trading Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | South Plainfield, NJ 07080 |
| Event Date | Event Description |
| Tuesday, July 22, 2025 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Friday, February 21, 2025 | NEW APPLICATION ENTERED |
| Friday, February 21, 2025 | APPLICATION FILING RECEIPT MAILED |
| Monday, June 2, 2025 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Monday, June 2, 2025 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Monday, June 2, 2025 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Tuesday, July 22, 2025 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Friday, August 8, 2025 | NON-FINAL ACTION E-MAILED |
| Friday, August 8, 2025 | NON-FINAL ACTION WRITTEN |
| Friday, August 8, 2025 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Thursday, September 11, 2025 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Monday, July 28, 2025 | ASSIGNED TO EXAMINER |
| Tuesday, August 12, 2025 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Tuesday, August 12, 2025 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Tuesday, August 12, 2025 | TEAS/EMAIL CORRESPONDENCE ENTERED |