| Serial Number | 86695690 |
| Word Mark | ELEND |
| Filing Date | Thursday, July 16, 2015 |
| Status | 702 - SECTION 8 & 15 - ACCEPTED AND ACKNOWLEDGED |
| Status Date | Thursday, December 2, 2021 |
| Registration Number | 5029918 |
| Registration Date | Tuesday, August 30, 2016 |
| Mark Drawing | 5 - Drawing with word(s) / letter(s) / number(s) in Stylized form |
| Published for Opposition Date | Tuesday, June 14, 2016 |
| Description of Mark | The mark consists of a lower case "E" in aqua followed by block capital letters "LEND" in midnight blue. |
| Goods and Services | Consumer credit consultation; Consumer lending services; Financial consultation in the field of financing; Financing loans for consumers; Mortgage banking services, namely, origination, acquisition, servicing, securitization and brokerage of mortgage loans; Mortgage procurement for others; Mortgage services, namely, buyer pre-qualification of mortgages for mortgage brokers and banks |
| Indication of Colors claimed | The color(s) aqua and midnight blue is/are claimed as a feature of the mark. |
| International Class | 036 - Insurance; financial affairs; monetary affairs; real estate affairs. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, July 22, 2015 |
| Primary Code | 036 |
| First Use Anywhere Date | Monday, October 7, 2013 |
| First Use In Commerce Date | Monday, October 7, 2013 |
| Party Name | AMERICAN FINANCIAL RESOURCES, LLC |
| Party Type | 31 - New Owner After Registration |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | PARSIPPANY, NJ 07054 |
| Party Name | American Financial Resources, Inc. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Parsippany, NJ 07054 |
| Party Name | American Financial Resources, Inc. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Parsippany, NJ 07054 |
| Party Name | American Financial Resources, Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Parsippany, NJ 07054 |
| Event Date | Event Description |
| Wednesday, October 28, 2015 | PRIORITY ACTION E-MAILED |
| Monday, July 20, 2015 | NEW APPLICATION ENTERED |
| Wednesday, July 22, 2015 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Tuesday, October 27, 2015 | ASSIGNED TO EXAMINER |
| Wednesday, October 28, 2015 | PRIORITY ACTION WRITTEN |
| Wednesday, October 28, 2015 | NOTIFICATION OF PRIORITY ACTION E-MAILED |
| Wednesday, May 4, 2016 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, May 11, 2016 | LAW OFFICE PUBLICATION REVIEW COMPLETED |
| Wednesday, January 20, 2016 | TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS |
| Friday, January 29, 2016 | ASSIGNED TO LIE |
| Wednesday, February 3, 2016 | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED |
| Tuesday, February 23, 2016 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Tuesday, February 23, 2016 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Thursday, April 28, 2016 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Tuesday, May 3, 2016 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Tuesday, May 3, 2016 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Wednesday, May 25, 2016 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, June 14, 2016 | PUBLISHED FOR OPPOSITION |
| Tuesday, June 14, 2016 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, August 30, 2016 | REGISTERED-PRINCIPAL REGISTER |
| Monday, August 30, 2021 | TEAS SECTION 8 & 15 RECEIVED |
| Monday, August 30, 2021 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Thursday, December 2, 2021 | NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED |
| Wednesday, December 4, 2024 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Thursday, December 2, 2021 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Thursday, December 2, 2021 | REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK. |
| Saturday, August 30, 2025 | COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED |