| Serial Number | 98149002 |
| Word Mark | EL TORO |
| Filing Date | Thursday, August 24, 2023 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, May 28, 2024 |
| Registration Number | 7401967 |
| Registration Date | Tuesday, May 28, 2024 |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, March 12, 2024 |
| Goods and Services | Advertising and marketing consultancy; Digital advertising services; Providing digital advertising services using proprietary software; Assisting business and marketers target advertisements to customers and potential customers; Digital advertising services, namely, targeting advertising to customers and potential customers using digital identifiers such as IP (Internet protocol) addresses; Matching businesses and marketers with customers and potential customers for advertising purposes through the use of proprietary software; Matching political candidates and groups with constituents for advertising purposes through the use of proprietary software; Matching social organizations with potential members and donors for advertising purposes through the use of proprietary software; Providing business analytics and business logistical support related to ad and marketing campaigns; Providing business analytics and business logistical support based on data derived from advertisements; Placing advertisements for others |
| Translation of Words in Mark | The English translation of EL TORO in the mark is the bull. |
| Goods and Services | Providing temporary use of non-downloadable software for use in digital advertising; Providing temporary use of non-downloadable software which allows users to target, track, and analyze digital advertisements and data collected therefrom |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, September 25, 2023 |
| Primary Code | 035 |
| First Use Anywhere Date | Sunday, December 8, 2013 |
| First Use In Commerce Date | Sunday, December 8, 2013 |
| International Class | 042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software. |
| US Class Codes | 100, 101 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, September 25, 2023 |
| Primary Code | 042 |
| First Use Anywhere Date | Sunday, December 8, 2013 |
| First Use In Commerce Date | Sunday, December 8, 2013 |
| Party Name | El Toro.com LLC |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Louisville, KY 40202 |
| Party Name | El Toro.com LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Louisville, KY 40202 |
| Party Name | El Toro.com LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Louisville, KY 40202 |
| Event Date | Event Description |
| Monday, August 28, 2023 | NEW APPLICATION ENTERED |
| Monday, September 25, 2023 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Thursday, January 25, 2024 | ASSIGNED TO EXAMINER |
| Wednesday, January 31, 2024 | NON-FINAL ACTION WRITTEN |
| Wednesday, January 31, 2024 | NON-FINAL ACTION E-MAILED |
| Wednesday, January 31, 2024 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Thursday, February 1, 2024 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Thursday, February 1, 2024 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Thursday, February 1, 2024 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Wednesday, February 7, 2024 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, February 21, 2024 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Wednesday, February 21, 2024 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, March 12, 2024 | PUBLISHED FOR OPPOSITION |
| Tuesday, March 12, 2024 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, May 28, 2024 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, May 28, 2024 | NOTICE OF REGISTRATION CONFIRMATION EMAILED |