EL TORO Trademark

Trademark Overview

On Monday, August 5, 1974, a trademark application was filed for EL TORO with the United States Patent and Trademark Office. The USPTO has given the EL TORO trademark a serial number of 73028587. The federal status of this trademark filing is REGISTERED AND RENEWED as of Monday, December 22, 2025. This trademark is owned by AMERICAN DISTILLING COMPANY, THE. The EL TORO trademark is filed in the Wines & Spirits category with the following description:

TEQUILA [ , PREPARED MARGARITA, COCKTAIL COFFEE LIQUEUR ] AND TRIPLE SEC
el toro

General Information

Serial Number73028587
Word MarkEL TORO
Filing DateMonday, August 5, 1974
Status800 - REGISTERED AND RENEWED
Status DateMonday, December 22, 2025
Registration Number1020674
Registration DateTuesday, September 16, 1975
Mark Drawing1 - Typeset: Word(s) / letter(s) / number(s)
Published for Opposition DateNOT AVAILABLE

Trademark Statements

Goods and ServicesTEQUILA [ , PREPARED MARGARITA, COCKTAIL COFFEE LIQUEUR ] AND TRIPLE SEC
Translation of Words in Mark"EL TORO" IS SPANISH FOR "THE BULL."

Classification Information

International Class033 - Alcoholic beverages (except beers).
US Class Codes049
Class Status Code6 - Active
Class Status DateTuesday, March 1, 1983
Primary Code033
First Use Anywhere DateThursday, July 16, 1959
First Use In Commerce DateThursday, July 16, 1959

Trademark Owner History

Party NameSAZERAC BRANDS, LLC
Party Type46 - New Owner After Registration
Legal Entity Type16 - Limited Liability Company
AddressLouisville, KY 40223
Party NameSAZERAC NORTH AMERICA, INC.
Party Type45 - New Owner After Registration
Legal Entity Type03 - Corporation
AddressFRANKFORT, KY 40602
Party NameCONSTELLATION SPIRITS INC.
Party Type44 - New Owner After Registration
Legal Entity Type03 - Corporation
AddressCHICAGO, IL 60603
Party NameBARTON INCORPORATED
Party Type43 - New Owner After Registration
Legal Entity Type03 - Corporation
AddressCHICAGO, IL 60603
Party NameMEDLEY DISTILLING COMPANY
Party Type42 - New Owner After Registration
Legal Entity Type03 - Corporation
AddressLOUISVILLE, KY 40216
Party NameAMERICAN DISTILLING COMPANY, THE
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressNEW YORK, NY 10017

Trademark Events

Event DateEvent Description
Monday, February 23, 1981REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Monday, June 19, 1995REGISTERED - SEC. 9 FILED/CHECK RECORD FOR SEC. 8
Thursday, July 27, 1995REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
Tuesday, March 22, 2005PAPER RECEIVED
Tuesday, March 22, 2005REGISTERED - COMBINED SECTION 8 (10-YR) & SEC. 9 FILED
Thursday, May 19, 2005ASSIGNED TO PARALEGAL
Thursday, May 19, 2005REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Thursday, May 19, 2005REGISTERED AND RENEWED (SECOND RENEWAL - 10 YRS)
Thursday, October 18, 2007TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Thursday, October 18, 2007ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Wednesday, March 11, 2009AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Friday, June 5, 2009TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Friday, June 5, 2009ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Wednesday, September 9, 2009ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Thursday, September 17, 2009ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Wednesday, December 7, 2011ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Monday, September 9, 2013TEAS CHANGE OF CORRESPONDENCE RECEIVED
Tuesday, September 8, 2015TEAS SECTION 8 & 9 RECEIVED
Wednesday, October 7, 2015CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Wednesday, October 7, 2015REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Wednesday, October 7, 2015REGISTERED AND RENEWED (THIRD RENEWAL - 10 YRS)
Wednesday, October 7, 2015NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
Wednesday, November 25, 2015AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Wednesday, March 9, 2016ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Thursday, May 31, 2018TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Thursday, May 31, 2018ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Tuesday, October 9, 2018TEAS CHANGE OF OWNER ADDRESS RECEIVED
Tuesday, October 9, 2018APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Friday, December 1, 2023TEAS CHANGE OF OWNER ADDRESS RECEIVED
Friday, December 1, 2023APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Friday, December 1, 2023TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Friday, December 1, 2023ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Friday, December 1, 2023TEAS CHANGE OF CORRESPONDENCE RECEIVED
Monday, September 16, 2024COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Monday, September 15, 2025TEAS SECTION 8 & 9 RECEIVED
Monday, December 22, 2025CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Monday, December 22, 2025REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Monday, December 22, 2025REGISTERED AND RENEWED (FOURTH RENEWAL - 10 YRS)
Monday, December 22, 2025NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED

Related Keywords

toro liqueur triple coffee cocktail prepared margarita tequila