EL POLLO LOCO Trademark

Trademark Overview


On Monday, March 23, 1981, a trademark application was filed for EL POLLO LOCO with the United States Patent and Trademark Office. The USPTO has given the EL POLLO LOCO trademark a serial number of 73302431. The federal status of this trademark filing is REGISTERED AND RENEWED as of Friday, April 5, 2024. This trademark is owned by El Pollo Loco Franchise Corporation. The EL POLLO LOCO trademark is filed in the Meat & Processed Food Products and Computer & Software Services & Scientific Services categories with the following description:

Prepared Chicken With and Without a Batter Coating for Consumption On or Off the Premises

Restaurant Services
el pollo loco

General Information


Serial Number73302431
Word MarkEL POLLO LOCO
Filing DateMonday, March 23, 1981
Status800 - REGISTERED AND RENEWED
Status DateFriday, April 5, 2024
Registration Number1237518
Registration DateTuesday, May 10, 1983
Mark Drawing1 - Typeset: Word(s) / letter(s) / number(s)
Published for Opposition DateTuesday, February 15, 1983

Trademark Statements


Goods and ServicesPrepared Chicken With and Without a Batter Coating for Consumption On or Off the Premises
DisclaimerNo claim is made to the exclusive right to use the term "Pollo", apart from the mark as shown.
Goods and ServicesRestaurant Services
Translation of Words in MarkThe trademark "El Pollo Loco" is the English translation of the words "the crazy chicken".

Classification Information


International Class029 - Meat, fish, poultry and game; meat extracts; preserved, frozen, dried and cooked fruits and vegetables; jellies, jams, compotes; eggs, milk and milk products; edible oils and fats.
US Class Codes046
Class Status Code6 - Active
Class Status DateTuesday, May 10, 1983
Primary Code029
First Use Anywhere DateSaturday, December 6, 1980
First Use In Commerce DateSaturday, December 6, 1980

International Class042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software.
US Class Codes100
Class Status Code6 - Active
Class Status DateTuesday, May 10, 1983
Primary Code042
First Use Anywhere DateSaturday, December 6, 1980
First Use In Commerce DateSaturday, December 6, 1980

Trademark Owner History


Party NameEL POLLO LOCO, INC.
Party Type43 - New Owner After Registration
Legal Entity Type03 - Corporation
AddressCOSTA MESA, CA 92626

Party NameALVARADO SERVICES, INC.
Party Type40 - New Owner After Registration
Legal Entity Type03 - Corporation
AddressLA MIRADA, CA 90637

Party NameEl Pollo Loco Franchise Corporation
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressLos Angeles, CA 90057

Party NameEl Pollo Loco Franchise Corporation
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressLos Angeles, CA 90057

Party NameNOT AVAILABLE
Party Type10 - Original Applicant
Legal Entity Type01 - Individual
AddressLos Angeles, CA

Trademark Events


Event DateEvent Description
Friday, October 23, 1981ASSIGNED TO EXAMINER
Tuesday, January 19, 1982NON-FINAL ACTION MAILED
Tuesday, December 28, 1982APPROVED FOR PUB - PRINCIPAL REGISTER
Tuesday, January 11, 1983NOTICE OF PUBLICATION
Tuesday, May 10, 1983REGISTERED-PRINCIPAL REGISTER
Tuesday, February 15, 1983PUBLISHED FOR OPPOSITION
Tuesday, May 10, 1983REGISTERED-PRINCIPAL REGISTER
Tuesday, May 9, 1989REGISTERED - SEC. 8 (6-YR) & SEC. 15 FILED
Wednesday, July 5, 1989POST REGISTRATION ACTION MAILED - SEC. 8 & 15
Monday, July 24, 1989RESPONSE RECEIVED TO POST REG. ACTION
Thursday, December 21, 1989RESPONSE RECEIVED TO POST REG. ACTION
Tuesday, January 16, 1990RESPONSE RECEIVED TO POST REG. ACTION
Friday, May 11, 1990REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Friday, April 11, 2003PAPER RECEIVED
Friday, April 11, 2003REGISTERED - COMBINED SECTION 8 (10-YR) & SEC. 9 FILED
Wednesday, June 18, 2003REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Wednesday, June 18, 2003REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
Thursday, February 24, 2005TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Thursday, February 24, 2005ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Friday, October 19, 2007TEAS CHANGE OF OWNER ADDRESS RECEIVED
Friday, October 19, 2007APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Thursday, April 3, 2008TEAS CHANGE OF CORRESPONDENCE RECEIVED
Thursday, April 24, 2008CASE FILE IN TICRS
Wednesday, May 27, 2009ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Friday, May 14, 2010NOTICE OF SUIT
Wednesday, July 21, 2010NOTICE OF SUIT
Wednesday, October 27, 2010ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Wednesday, July 20, 2011ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Wednesday, July 27, 2011ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Thursday, May 9, 2013TEAS CHANGE OF CORRESPONDENCE RECEIVED
Thursday, May 9, 2013TEAS SECTION 8 & 9 RECEIVED
Monday, May 13, 2013REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Monday, May 13, 2013REGISTERED AND RENEWED (SECOND RENEWAL - 10 YRS)
Monday, May 13, 2013NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
Tuesday, August 13, 2013TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Tuesday, August 13, 2013ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Wednesday, August 21, 2013TEAS CHANGE OF CORRESPONDENCE RECEIVED
Friday, June 27, 2014NOTICE OF SUIT
Wednesday, December 24, 2014ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Thursday, February 12, 2015NOTICE OF SUIT
Wednesday, July 1, 2015TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Wednesday, July 1, 2015ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Thursday, April 21, 2016NOTICE OF SUIT
Thursday, April 21, 2016NOTICE OF SUIT
Tuesday, May 24, 2016TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Tuesday, May 24, 2016ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Thursday, March 16, 2017TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Thursday, March 16, 2017ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Thursday, May 31, 2018TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Thursday, May 31, 2018ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Wednesday, August 8, 2018ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Wednesday, August 22, 2018ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Tuesday, May 10, 2022COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Wednesday, September 28, 2022ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Thursday, November 9, 2023TEAS SECTION 8 & 9 RECEIVED
Monday, April 1, 2024CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Friday, April 5, 2024REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Friday, April 5, 2024REGISTERED AND RENEWED (THIRD RENEWAL - 10 YRS)
Friday, April 5, 2024NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
Friday, August 30, 2024TEAS CHANGE OF OWNER ADDRESS RECEIVED
Friday, August 30, 2024APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Friday, August 30, 2024TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Friday, August 30, 2024ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Friday, August 30, 2024TEAS CHANGE OF CORRESPONDENCE RECEIVED
Friday, December 20, 2024TEAS SECTION 7 REQUEST RECEIVED
Monday, May 19, 2025CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Tuesday, May 20, 2025POST REGISTRATION ACTION MAILED NO RESPONSE REQUIRED
Tuesday, May 20, 2025REGISTERED - SEC. 7 REQUEST ABANDONED
Tuesday, May 20, 2025REVIEW OF CORRESPONDENCE COMPLETE - INFORMATION MADE OF RECORD
Wednesday, November 26, 2025TEAS CHANGE OF OWNER ADDRESS RECEIVED
Wednesday, November 26, 2025APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Wednesday, November 26, 2025TEAS CHANGE OF CORRESPONDENCE RECEIVED