| Serial Number | 99916526 |
| Word Mark | EL ORDEÑO TRÜ |
| Filing Date | Wednesday, July 1, 2026 |
| Status | 630 - NEW APPLICATION - RECORD INITIALIZED NOT ASSIGNED TO EXAMINER |
| Status Date | Wednesday, July 1, 2026 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | NOT AVAILABLE |
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| Goods and Services | Apple juice; Carbonated non-alcoholic drinks; Drinking water; Fruit beverages and fruit juices; Mango juice; Orange juice; Peach juice; Soft drinks, namely, sodas; Soft drinks |
| Goods and Services | Beverages consisting principally of milk; Chocolate milk; Cream; Evaporated milk; Fat-free milk; Flavoured milk; Lactose-free milk; Low-fat milk; Milk; Milk beverages containing fruits; Non-dairy milk substitutes; Nut milk; Oat milk; Plant-based milk substitutes; Protein milk; Skim milk; Strawberry milk; Vanilla milk; Yoghurt; Yoghurt drinks; Almond milk; Almond milk-based beverages; Milk-based beverages |
| Pseudo Mark | EL ORDENO TRUE |
| Translation of Words in Mark | The English translation of the Spanish wording EL ORDEÑO in the mark is THE MILKING. |
| Description of Mark | The mark consists of the wording 'TRÜ' in a stylized font. Above the wording is a partial circle containing the wording 'El Ordeño' to the left of a design of two leaf-like shapes. |
| Pseudo Mark | EL ORDENO TRU |
| International Class | 029 - Meat, fish, poultry and game; meat extracts; preserved, frozen, dried and cooked fruits and vegetables; jellies, jams, compotes; eggs, milk and milk products; edible oils and fats. |
| US Class Codes | 046 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, July 1, 2026 |
| Primary Code | 029 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 032 - Beers; mineral and aerated waters and other nonalcoholic drinks; fruit drinks and fruit juices; syrups and other preparations for making beverages. |
| US Class Codes | 045, 046, 048 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, July 1, 2026 |
| Primary Code | 032 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| Party Name | Sociedad Industrial Ganadera Elordeño S.A. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 85 - NOT AVAILABLE |
| Address | Quito 170143 EC |
| Event Date | Event Description |
| Wednesday, July 1, 2026 | NEW APPLICATION ENTERED |
| Wednesday, July 1, 2026 | APPLICATION FILING RECEIPT MAILED |