| Serial Number | 87673946 |
| Word Mark | EL MONTEREY FAMILY OWNED SINCE 1964 POWER UP |
| Filing Date | Monday, November 6, 2017 |
| Status | 710 - CANCELLED - SECTION 8 |
| Status Date | Friday, September 26, 2025 |
| Registration Number | 5698520 |
| Registration Date | Tuesday, March 12, 2019 |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, April 17, 2018 |
| Goods and Services | Burritos, taquitos; dough-enrobed foods consisting of a dough-based wrapper with fillings consisting primarily of meats, poultry, and/or cheese |
| Description of Mark | The mark consists of the stylized wording "EL MONTEREY" with the wording "FAMILY OWNED SINCE 1964" in smaller letters underneath, with a stylized design of a hacienda above the wording "EL MONTEREY", all enclosed within a stylized banner design. A stylized rectangular design appears below the banner enclosing the term "POWER UP" in script with a thunder bolt on each side of the term. |
| Pseudo Mark | EL MONTEREY FAMILY OWNED SINCE NINETEEN SIXTY FOUR POWER UP |
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| Translation of Words in Mark | The English translation of "EL MONTEREY" in the mark is "MOUNTAIN KING". |
| NOT AVAILABLE | "FAMILY OWNED SINCE 1964" |
| International Class | 030 - Coffee, tea, cocoa, sugar, rice, tapioca, sago, artificial coffee; flour and preparations made from cereals, bread, pastry and confectionery, ices; honey, treacle; yeast, baking powder; salt, mustard; vinegar, sauces (condiments); spices; ice. |
| US Class Codes | 046 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Friday, September 26, 2025 |
| Primary Code | 030 |
| First Use Anywhere Date | Wednesday, September 19, 2018 |
| First Use In Commerce Date | Wednesday, September 19, 2018 |
| Party Name | Ruiz Food Products, Inc. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Frisco, TX 75034 |
| Party Name | Ruiz Food Products, Inc. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Dinuba, CA 93618 |
| Party Name | Ruiz Food Products, Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Dinuba, CA 93618 |
| Event Date | Event Description |
| Thursday, February 15, 2018 | ASSIGNED TO EXAMINER |
| Thursday, November 9, 2017 | NEW APPLICATION ENTERED |
| Thursday, November 16, 2017 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Friday, November 17, 2017 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Thursday, February 22, 2018 | NON-FINAL ACTION WRITTEN |
| Thursday, February 22, 2018 | NON-FINAL ACTION E-MAILED |
| Thursday, February 22, 2018 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Monday, March 5, 2018 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Monday, March 5, 2018 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Monday, March 5, 2018 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Tuesday, March 6, 2018 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Tuesday, March 6, 2018 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, March 28, 2018 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, April 17, 2018 | PUBLISHED FOR OPPOSITION |
| Tuesday, April 17, 2018 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, June 12, 2018 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Friday, December 7, 2018 | TEAS STATEMENT OF USE RECEIVED |
| Friday, December 7, 2018 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Friday, December 7, 2018 | USE AMENDMENT FILED |
| Friday, January 11, 2019 | CASE ASSIGNED TO INTENT TO USE PARALEGAL |
| Friday, January 11, 2019 | STATEMENT OF USE PROCESSING COMPLETE |
| Thursday, February 7, 2019 | ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED |
| Friday, February 8, 2019 | NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED |
| Tuesday, March 12, 2019 | REGISTERED-PRINCIPAL REGISTER |
| Friday, December 15, 2023 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Friday, December 15, 2023 | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED |
| Friday, December 15, 2023 | TEAS CHANGE OF OWNER ADDRESS RECEIVED |
| Tuesday, March 12, 2024 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Friday, September 26, 2025 | CANCELLED SEC. 8 (6-YR) |
| Friday, December 15, 2023 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Friday, December 15, 2023 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |