EL MEXICANO Trademark

Trademark Overview


On Monday, June 10, 1996, a trademark application was filed for EL MEXICANO with the United States Patent and Trademark Office. The USPTO has given the EL MEXICANO trademark a serial number of 75117062. The federal status of this trademark filing is REGISTERED AND RENEWED as of Wednesday, July 3, 2024. This trademark is owned by Marquez Brothers Mexican Imports, Inc.. The EL MEXICANO trademark is filed in the Light Beverage Products category with the following description:

aloe vera drinks, non-alcoholic cocktail mixes, fruit juice concentrates, fruit drinks, fruit juices, aerated fruit juices, fruit nectars, vegetable juice beverages, concentrates, syrups or powders used in the preparation of soft drinks, fruit flavored soft drinks, carbonated soft drinks, low calorie soft drinks, non-carbonated soft drinks
el mexicano

General Information


Serial Number75117062
Word MarkEL MEXICANO
Filing DateMonday, June 10, 1996
Status800 - REGISTERED AND RENEWED
Status DateWednesday, July 3, 2024
Registration Number2830245
Registration DateTuesday, April 6, 2004
Mark Drawing1 - Typeset: Word(s) / letter(s) / number(s)
Published for Opposition DateTuesday, December 21, 1999

Trademark Statements


Certificate of Correction for RegistrationIn the statement, Column 1, line 3, "1670 LAS PLUMAS AVE., SUITE C" should be deleted, and 5801 RUE FERRARI should be inserted. Column 1, line 4. "95133" should be deleted, and, 95138 should be inserted.
Goods and Servicesaloe vera drinks, non-alcoholic cocktail mixes, fruit juice concentrates, fruit drinks, fruit juices, aerated fruit juices, fruit nectars, vegetable juice beverages, concentrates, syrups or powders used in the preparation of soft drinks, fruit flavored soft drinks, carbonated soft drinks, low calorie soft drinks, non-carbonated soft drinks
Translation of Words in MarkThe English translation of "EL MEXICANO" is "The Mexican".

Classification Information


International Class032 - Beers; mineral and aerated waters and other nonalcoholic drinks; fruit drinks and fruit juices; syrups and other preparations for making beverages.
US Class Codes045, 046, 048
Class Status Code6 - Active
Class Status DateWednesday, July 24, 1996
Primary Code032
First Use Anywhere DateTuesday, August 1, 2000
First Use In Commerce DateTuesday, August 1, 2000

Trademark Owner History


Party NameMARQUEZ BROTHERS INTERNATIONAL, INC
Party Type31 - New Owner After Registration
Legal Entity Type03 - Corporation
AddressSAN JOSE, CA 95138

Party NameMARQUEZ BROTHERS INTERNATIONAL, INC.
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressSAN JOSE, CA 95138

Party NameMARQUEZ BROTHERS INTERNATIONAL, INC.
Party Type21 - New Owner After Publication
Legal Entity Type03 - Corporation
AddressSAN JOSE, CA 95133

Party NameMarquez Brothers Mexican Imports, Inc.
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressSan Jose, CA 951381857

Party NameMarquez Brothers Mexican Imports, Inc.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressSan Jose, CA 951381857

Trademark Events


Event DateEvent Description
Friday, December 20, 1996ASSIGNED TO EXAMINER
Tuesday, December 24, 1996ASSIGNED TO EXAMINER
Monday, January 6, 1997NON-FINAL ACTION MAILED
Monday, October 4, 1999APPROVED FOR PUB - PRINCIPAL REGISTER
Monday, June 30, 1997CORRESPONDENCE RECEIVED IN LAW OFFICE
Thursday, July 31, 1997NON-FINAL ACTION MAILED
Friday, January 30, 1998CORRESPONDENCE RECEIVED IN LAW OFFICE
Monday, April 6, 1998NON-FINAL ACTION MAILED
Tuesday, September 8, 1998CORRESPONDENCE RECEIVED IN LAW OFFICE
Wednesday, December 16, 1998FINAL REFUSAL MAILED
Wednesday, June 26, 2002SOU EXTENSION 1 GRANTED
Friday, November 19, 1999NOTICE OF PUBLICATION
Tuesday, December 21, 1999PUBLISHED FOR OPPOSITION
Thursday, January 20, 2000EXTENSION OF TIME TO OPPOSE RECEIVED
Tuesday, March 13, 2001OPPOSITION INSTITUTED NO. 999999
Tuesday, June 19, 2001OPPOSITION DISMISSED NO. 999999
Tuesday, June 19, 2001OPPOSITION TERMINATED NO. 999999
Tuesday, November 27, 2001NOA MAILED - SOU REQUIRED FROM APPLICANT
Friday, May 24, 2002SOU EXTENSION 1 FILED
Friday, May 31, 2002PAPER RECEIVED
Tuesday, January 20, 2004CASE FILE IN TICRS
Wednesday, November 27, 2002SOU EXTENSION 2 FILED
Thursday, February 20, 2003SOU EXTENSION 2 GRANTED
Friday, November 29, 2002PAPER RECEIVED
Friday, May 23, 2003SOU EXTENSION 3 FILED
Monday, June 23, 2003SOU EXTENSION 3 GRANTED
Tuesday, May 27, 2003PAPER RECEIVED
Thursday, November 20, 2003PAPER RECEIVED
Thursday, November 20, 2003USE AMENDMENT FILED
Wednesday, January 7, 2004STATEMENT OF USE PROCESSING COMPLETE
Wednesday, October 16, 2013CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Thursday, January 22, 2004ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Tuesday, April 6, 2004REGISTERED-PRINCIPAL REGISTER
Monday, April 26, 2004SEC 7 REQUEST FILED
Friday, July 2, 2004CORRECTION UNDER SECTION 7 - PROCESSED
Wednesday, December 2, 2009TEAS SECTION 8 & 15 RECEIVED
Thursday, December 3, 2009REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Friday, October 11, 2013TEAS SECTION 8 & 9 RECEIVED
Friday, October 11, 2013TEAS CHANGE OF CORRESPONDENCE RECEIVED
Friday, October 11, 2013REGISTERED - COMBINED SECTION 8 (10-YR) & SEC. 9 FILED
Wednesday, October 16, 2013REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Wednesday, October 16, 2013REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
Wednesday, October 16, 2013NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
Thursday, April 6, 2023COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Thursday, April 4, 2024TEAS SECTION 8 & 9 RECEIVED
Wednesday, July 3, 2024CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Wednesday, July 3, 2024REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Wednesday, July 3, 2024REGISTERED AND RENEWED (SECOND RENEWAL - 10 YRS)
Wednesday, July 3, 2024NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED