EL MAYOR Trademark

Trademark Overview


On Thursday, August 31, 2006, a trademark application was filed for EL MAYOR with the United States Patent and Trademark Office. The USPTO has given the EL MAYOR trademark a serial number of 78965262. The federal status of this trademark filing is REGISTERED AND RENEWED as of Monday, June 12, 2017. This trademark is owned by Luxco, Inc.. The EL MAYOR trademark is filed in the Wines & Spirits category with the following description:

alcoholic beverages, namely, tequila
el mayor

General Information


Serial Number78965262
Word MarkEL MAYOR
Filing DateThursday, August 31, 2006
Status800 - REGISTERED AND RENEWED
Status DateMonday, June 12, 2017
Registration Number3298118
Registration DateTuesday, September 25, 2007
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, July 10, 2007

Trademark Statements


Indication of Colors claimedColor is not claimed as a feature of the mark.
Amendment to a Registration/Renewal CertificateThe drawing is amended to appear as follows: PUBLISH NEW CUT
Translation of Words in MarkThe foreign wording in the mark translates into English as the largest or the biggest.
Amendment to a Registration/Renewal CertificateThe drawing is amended to appear as follows: EL MAYOR; "a standard character claim" is inserted.
Goods and Servicesalcoholic beverages, namely, tequila

Classification Information


International Class033 - Alcoholic beverages (except beers).
US Class Codes047, 049
Class Status Code6 - Active
Class Status DateThursday, September 7, 2006
Primary Code033
First Use Anywhere DateMonday, February 16, 1998
First Use In Commerce DateMonday, February 16, 1998

Trademark Owner History


Party NameLuxco, Inc.
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressSt. Louis, MO 63139

Party NameLuxco, Inc.
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressSt. Louis, MO 63139

Party NameLuxco, Inc.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressSt. Louis, MO 63139

Trademark Events


Event DateEvent Description
Thursday, September 7, 2006NEW APPLICATION ENTERED
Friday, September 15, 2006TEAS VOLUNTARY AMENDMENT RECEIVED
Friday, September 15, 2006PRELIMINARY/VOLUNTARY AMENDMENT - ENTERED
Thursday, January 25, 2007ASSIGNED TO EXAMINER
Thursday, January 25, 2007NON-FINAL ACTION WRITTEN
Thursday, January 25, 2007NON-FINAL ACTION E-MAILED
Friday, April 6, 2007TEAS RESPONSE TO OFFICE ACTION RECEIVED
Friday, April 6, 2007CORRESPONDENCE RECEIVED IN LAW OFFICE
Saturday, April 7, 2007TEAS/EMAIL CORRESPONDENCE ENTERED
Monday, April 9, 2007APPROVED FOR PUB - PRINCIPAL REGISTER
Monday, April 30, 2007ASSIGNED TO LIE
Monday, April 30, 2007LAW OFFICE PUBLICATION REVIEW COMPLETED
Wednesday, June 20, 2007NOTICE OF PUBLICATION
Tuesday, July 10, 2007PUBLISHED FOR OPPOSITION
Tuesday, September 25, 2007REGISTERED-PRINCIPAL REGISTER
Wednesday, November 19, 2008COUNTERCLAIM OPP. NO. 999999
Thursday, May 7, 2009COUNTERCLAIM CANC. NO. 999999
Tuesday, March 19, 2013TEAS SECTION 8 & 15 RECEIVED
Wednesday, April 3, 2013CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Wednesday, April 3, 2013REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Thursday, April 4, 2013NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED
Sunday, September 25, 2016COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Saturday, April 22, 2017TEAS SECTION 8 & 9 RECEIVED
Monday, June 12, 2017CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Monday, June 12, 2017REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Monday, June 12, 2017REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
Monday, June 12, 2017NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
Friday, July 24, 2020TEAS SECTION 7 REQUEST RECEIVED
Tuesday, November 17, 2020CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Friday, November 20, 2020AMENDMENT UNDER SECTION 7 - PROCESSED
Tuesday, September 23, 2025TEAS SECTION 7 REQUEST RECEIVED
Monday, December 15, 2025CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Monday, December 15, 2025CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Friday, December 19, 2025AMENDMENT UNDER SECTION 7 - PROCESSED
Tuesday, January 13, 2026NOTICE OF UPDATED REGISTRATION CONFIRMATION EMAILED