| Serial Number | 99282974 |
| Word Mark | EL JIMADOR NEW MIX PALOMA |
| Filing Date | Monday, July 14, 2025 |
| Status | 681 - PUBLICATION/ISSUE REVIEW COMPLETE |
| Status Date | Wednesday, March 4, 2026 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, March 24, 2026 |
| Translation of Words in Mark | The English translation of the Spanish wording EL JIMADOR in the mark is THE WORKER WHO HARVESTS AGAVE. |
| Goods and Services | Alcoholic mixed beverages except beers; Alcoholic beverages except beers |
| Indication of Colors claimed | The color(s) blue, green, yellow, grey, black, white, and red is/are claimed as a feature of the mark. |
| Description of Mark | The mark consists of the stylized words "NEW MIX" in red outlined by white with black shadow presented in a series of green, yellow, and grey concentric ovals all within a blue background and border. The grey oval on the outside also has a tail extending at the bottom. The wording "EL JIMADOR" is presented in stylized, black lettering and white outlining above the term "NEW MIX" and within the green oval. The stylized word "PALOMA" in white is presented below "NEW MIX" within a blue box that extends inward from the outside border. |
| NOT AVAILABLE | MIX and PALOMA |
| International Class | 033 - Alcoholic beverages (except beers). |
| US Class Codes | 047, 049 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, July 14, 2025 |
| Primary Code | 033 |
| First Use Anywhere Date | Monday, October 20, 2025 |
| First Use In Commerce Date | Monday, October 20, 2025 |
| Party Name | Brown-Forman Corporation |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Louisville, KY 40210 US |
| Event Date | Event Description |
| Monday, July 14, 2025 | NEW APPLICATION ENTERED |
| Monday, July 14, 2025 | APPLICATION FILING RECEIPT MAILED |
| Sunday, October 26, 2025 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Sunday, October 26, 2025 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Tuesday, November 4, 2025 | ASSIGNED TO EXAMINER |
| Thursday, December 11, 2025 | TEAS AMENDMENT OF USE RECEIVED |
| Thursday, December 11, 2025 | USE AMENDMENT FILED |
| Thursday, December 11, 2025 | AMENDMENT TO USE PROCESSING COMPLETE |
| Monday, February 23, 2026 | USE AMENDMENT ACCEPTED |
| Thursday, February 26, 2026 | NON-FINAL ACTION WRITTEN |
| Thursday, February 26, 2026 | NON-FINAL ACTION E-MAILED |
| Thursday, February 26, 2026 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Friday, February 27, 2026 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Friday, February 27, 2026 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Friday, February 27, 2026 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Monday, March 2, 2026 | APPROVED FOR PUB - PRINCIPAL REGISTER |