EL CHOLO Trademark

Trademark Overview


On Wednesday, February 19, 2014, a trademark application was filed for EL CHOLO with the United States Patent and Trademark Office. The USPTO has given the EL CHOLO trademark a serial number of 86975900. The federal status of this trademark filing is REGISTERED AND RENEWED as of Tuesday, June 17, 2025. This trademark is owned by El Cholo, Inc.. The EL CHOLO trademark is filed in the Paper & Printed Material Products, Wines & Spirits, and Staple Food Products categories with the following description:

Pecan pralines

Publications of printed matter, namely, cookbooks and recipe books

Alcoholic cocktail mixes, namely, margarita mix
el cholo

General Information


Serial Number86975900
Word MarkEL CHOLO
Filing DateWednesday, February 19, 2014
Status800 - REGISTERED AND RENEWED
Status DateTuesday, June 17, 2025
Registration Number4727807
Registration DateTuesday, April 28, 2015
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, February 10, 2015

Trademark Statements


Goods and ServicesPecan pralines
Goods and ServicesPublications of printed matter, namely, cookbooks and recipe books
Translation of Words in MarkThe English translation of "EL CHOLO" in the mark is "THE SON" or "THE DEARY".
Goods and ServicesAlcoholic cocktail mixes, namely, margarita mix

Classification Information


International Class016 - Paper, cardboard and goods made from these materials, not included in other classes; printed matter; bookbinding material; photographs; stationery; adhesives for stationery or household purposes; artists' materials; paint brushes; typewriters and office requisites (except furniture); instructional and teaching material (except apparatus); plastic materials for packaging (not included in other classes); printers' type; printing blocks.
US Class Codes002, 005, 022, 023, 029, 037, 038, 050
Class Status Code6 - Active
Class Status DateTuesday, March 4, 2014
Primary Code016
First Use Anywhere DateSunday, November 30, 1997
First Use In Commerce DateSunday, November 30, 1997

International Class033 - Alcoholic beverages (except beers).
US Class Codes047, 049
Class Status Code6 - Active
Class Status DateTuesday, March 4, 2014
Primary Code033
First Use Anywhere DateSunday, November 30, 1969
First Use In Commerce DateSunday, November 30, 1969

International Class030 - Coffee, tea, cocoa, sugar, rice, tapioca, sago, artificial coffee; flour and preparations made from cereals, bread, pastry and confectionery, ices; honey, treacle; yeast, baking powder; salt, mustard; vinegar, sauces (condiments); spices; ice.
US Class Codes046
Class Status Code6 - Active
Class Status DateFriday, March 14, 2014
Primary Code030
First Use Anywhere DateTuesday, November 30, 1982
First Use In Commerce DateTuesday, November 30, 1982

Trademark Owner History


Party NameEl Cholo, Inc.
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressLa Habra, CA 90631

Party NameEl Cholo, Inc.
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressLa Habra, CA 90631

Party NameEl Cholo, Inc.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressLa Habra, CA 90631

Trademark Events


Event DateEvent Description
Monday, June 2, 2014NON-FINAL ACTION E-MAILED
Saturday, February 22, 2014NEW APPLICATION ENTERED
Tuesday, March 4, 2014NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Tuesday, May 27, 2014ASSIGNED TO EXAMINER
Monday, June 2, 2014NON-FINAL ACTION WRITTEN
Monday, June 2, 2014NOTIFICATION OF NON-FINAL ACTION E-MAILED
Tuesday, November 25, 2014TEAS CHANGE OF CORRESPONDENCE RECEIVED
Tuesday, November 25, 2014CORRESPONDENCE RECEIVED IN LAW OFFICE
Tuesday, November 25, 2014DIVISIONAL REQUEST RECEIVED
Tuesday, November 25, 2014TEAS REQUEST TO DIVIDE RECEIVED
Tuesday, November 25, 2014TEAS RESPONSE TO OFFICE ACTION RECEIVED
Wednesday, November 26, 2014ASSIGNED TO LIE
Thursday, December 4, 2014TEAS/EMAIL CORRESPONDENCE ENTERED
Monday, December 8, 2014CASE ASSIGNED TO INTENT TO USE PARALEGAL
Monday, December 22, 2014DIVISIONAL PROCESSING COMPLETE
Wednesday, January 21, 2015NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Wednesday, April 28, 2021TEAS SECTION 8 & 15 RECEIVED
Thursday, January 8, 2015APPROVED FOR PUB - PRINCIPAL REGISTER
Thursday, January 8, 2015LAW OFFICE PUBLICATION REVIEW COMPLETED
Tuesday, February 10, 2015PUBLISHED FOR OPPOSITION
Tuesday, February 10, 2015OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, April 28, 2015REGISTERED-PRINCIPAL REGISTER
Thursday, August 6, 2015TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Thursday, August 6, 2015ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Tuesday, April 28, 2020COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Friday, January 10, 2025TEAS SECTION 8 & 9 RECEIVED
Tuesday, June 17, 2025CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Tuesday, June 17, 2025NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
Monday, August 23, 2021CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Monday, August 23, 2021REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Monday, August 23, 2021NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED
Sunday, April 28, 2024COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Tuesday, June 17, 2025REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Tuesday, June 17, 2025REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)