| Serial Number | 99013391 |
| Word Mark | EL AL FLY +++ |
| Filing Date | Tuesday, January 21, 2025 |
| Status | 680 - APPROVED FOR PUBLICATION |
| Status Date | Wednesday, August 13, 2025 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | NOT AVAILABLE |
| Description of Mark | The mark consists of the wording ELALFLY+++. The words ELAL are in white, followed by the word FLY in gold. The larger stylized plus symbol is in white followed by two smaller stylized plus symbols in gold. The black background is not claimed as a feature of the mark. |
| Pseudo Mark | EL AL FLY PLUS PLUS PLUS |
| Indication of Colors claimed | The color(s) white and gold is/are claimed as a feature of the mark. |
| Goods and Services | Consumer loyalty services for commercial, promotional and/or advertising purposes, namely administration of an exclusive rewards program for frequent flyer program members that rewards members for miles traveled and utilization of a co-branded credit card |
| Translation of Words in Mark | The English translation of the hebrew wording EL AL in the mark is to the skies. |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, January 21, 2025 |
| Primary Code | 035 |
| First Use Anywhere Date | Wednesday, January 1, 2025 |
| First Use In Commerce Date | Wednesday, January 1, 2025 |
| Party Name | EL AL Frequent Flyer Ltd. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 99 - Other |
| Address | Or Yehuda 6037606 IL |
| Event Date | Event Description |
| Tuesday, January 21, 2025 | NEW APPLICATION ENTERED |
| Tuesday, January 21, 2025 | APPLICATION FILING RECEIPT MAILED |
| Monday, June 30, 2025 | ASSIGNED TO EXAMINER |
| Wednesday, June 25, 2025 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Wednesday, June 25, 2025 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Wednesday, July 23, 2025 | NON-FINAL ACTION E-MAILED |
| Wednesday, July 23, 2025 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Tuesday, August 12, 2025 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Tuesday, August 12, 2025 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Tuesday, August 12, 2025 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Wednesday, August 13, 2025 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, July 23, 2025 | NON-FINAL ACTION WRITTEN |