EL Trademark

Trademark Overview


On Tuesday, January 16, 2018, a trademark application was filed for EL with the United States Patent and Trademark Office. The USPTO has given the EL trademark a serial number of 87756593. The federal status of this trademark filing is SECTION 8 - ACCEPTED as of Tuesday, May 20, 2025. This trademark is owned by The Sqwincher Corporation. The EL trademark is filed in the Pharmaceutical Products and Light Beverage Products categories with the following description:

Electrolyte drinks for medical purposes; Electrolytes for medical use; Powder used in the preparation of electrolyte drinks for medical purposes to treat dehydration and replenish electrolytes and to monitor consumption of calories and carbohydrates; Electrolyte replacement solutions

Electrolyte drinks in the nature of non-carbonated isotonic beverages; Non-carbonated isotonic electrolytic beverages; Concentrates for making non-carbonated isotonic electrolytic beverages and fruit flavored drinks with water; Sports and energy drinks; Sports drinks, namely, electrolyte beverages; Hydration beverages, namely, performance, recovery and energy drinks; Concentrates used in the preparation of sports hydration drinks, performance, recovery and energy drinks; Powders used in the preparation of sports hydration drinks, performance, recovery and energy drinks; Thirst quenching non-carbonated isotonic electrolytic beverages; Powder for use in the preparation of electrolyte beverages; Powder concentrate for use in preparation of sports drinks; Powders for use in preparation of electrolyte replacement drinks; Powders for use in preparation of drinks for avoiding dehydration and heat stress in an industrial environment
el

General Information


Serial Number87756593
Word MarkEL
Filing DateTuesday, January 16, 2018
Status701 - SECTION 8 - ACCEPTED
Status DateTuesday, May 20, 2025
Registration Number6029708
Registration DateTuesday, April 7, 2020
Mark Drawing5 - Drawing with word(s) / letter(s) / number(s) in Stylized form
Published for Opposition DateTuesday, June 12, 2018

Trademark Statements


Description of MarkThe mark consists of a stylized "E" to the upper right with a stylized "L" to the lower left.
Goods and ServicesElectrolyte drinks for medical purposes; Electrolytes for medical use; Powder used in the preparation of electrolyte drinks for medical purposes to treat dehydration and replenish electrolytes and to monitor consumption of calories and carbohydrates; Electrolyte replacement solutions
Indication of Colors claimedColor is not claimed as a feature of the mark.
Goods and ServicesElectrolyte drinks in the nature of non-carbonated isotonic beverages; Non-carbonated isotonic electrolytic beverages; Concentrates for making non-carbonated isotonic electrolytic beverages and fruit flavored drinks with water; Sports and energy drinks; Sports drinks, namely, electrolyte beverages; Hydration beverages, namely, performance, recovery and energy drinks; Concentrates used in the preparation of sports hydration drinks, performance, recovery and energy drinks; Powders used in the preparation of sports hydration drinks, performance, recovery and energy drinks; Thirst quenching non-carbonated isotonic electrolytic beverages; Powder for use in the preparation of electrolyte beverages; Powder concentrate for use in preparation of sports drinks; Powders for use in preparation of electrolyte replacement drinks; Powders for use in preparation of drinks for avoiding dehydration and heat stress in an industrial environment

Classification Information


International Class005 - Pharmaceutical and veterinary preparations; sanitary preparations for medical purposes; dietetic substances adapted for medical use, food for babies; plasters, materials for dressings; material for stopping teeth, dental wax; disinfectants; preparations for destroying vermin; fungicides, herbicides.
US Class Codes006, 018, 044, 046, 051, 052
Class Status Code6 - Active
Class Status DateSunday, January 28, 2018
Primary Code005
First Use Anywhere DateFriday, March 1, 2019
First Use In Commerce DateFriday, March 1, 2019

International Class032 - Beers; mineral and aerated waters and other nonalcoholic drinks; fruit drinks and fruit juices; syrups and other preparations for making beverages.
US Class Codes045, 046, 048
Class Status Code6 - Active
Class Status DateSunday, January 28, 2018
Primary Code032
First Use Anywhere DateFriday, March 1, 2019
First Use In Commerce DateFriday, March 1, 2019

Trademark Owner History


Party NameKENT CONSUMER BRANDS AMERICAS, LLC
Party Type31 - New Owner After Registration
Legal Entity Type16 - Limited Liability Company
AddressMUSCATINE, IA 52761

Party NameKENT PRECISION FOODS GROUP, INC.
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressMUSCATINE, IA 52761

Party NameKENT PRECISION FOODS GROUP, INC.
Party Type22 - New Owner After Publication
Legal Entity Type03 - Corporation
AddressMUSCATINE, IA 52761

Party NameSQWINCHER HOLDINGS, LLC
Party Type21 - New Owner After Publication
Legal Entity Type16 - Limited Liability Company
AddressMUSCATINE, IA 52761

Party NameThe Sqwincher Corporation
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressColumbus, MS 39701

Party NameThe Sqwincher Corporation
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressColumbus, MS 39701

Trademark Events


Event DateEvent Description
Sunday, January 28, 2018NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Wednesday, April 25, 2018ASSIGNED TO EXAMINER
Wednesday, April 25, 2018EXAMINERS AMENDMENT E-MAILED
Wednesday, April 25, 2018NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
Wednesday, April 25, 2018EXAMINER'S AMENDMENT ENTERED
Wednesday, April 25, 2018APPROVED FOR PUB - PRINCIPAL REGISTER
Thursday, May 3, 2018ASSIGNED TO LIE
Tuesday, June 12, 2018PUBLISHED FOR OPPOSITION
Tuesday, August 7, 2018NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Friday, January 18, 2019SOU TEAS EXTENSION RECEIVED
Friday, January 18, 2019SOU EXTENSION 1 GRANTED
Friday, January 19, 2018NEW APPLICATION ENTERED
Wednesday, April 25, 2018EXAMINERS AMENDMENT -WRITTEN
Wednesday, May 23, 2018NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, June 12, 2018OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Friday, January 18, 2019SOU EXTENSION 1 FILED
Tuesday, January 22, 2019NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Wednesday, August 7, 2019NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Wednesday, October 23, 2019AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Thursday, January 30, 2020TEAS STATEMENT OF USE RECEIVED
Thursday, January 30, 2020USE AMENDMENT FILED
Friday, February 14, 2020CASE ASSIGNED TO INTENT TO USE PARALEGAL
Friday, February 14, 2020STATEMENT OF USE PROCESSING COMPLETE
Thursday, March 5, 2020ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Monday, August 5, 2019SOU TEAS EXTENSION RECEIVED
Monday, August 5, 2019SOU EXTENSION 2 FILED
Monday, August 5, 2019SOU EXTENSION 2 GRANTED
Wednesday, October 16, 2019AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Tuesday, April 7, 2020REGISTERED-PRINCIPAL REGISTER
Monday, April 7, 2025COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Wednesday, April 16, 2025TEAS SECTION 8 RECEIVED
Wednesday, April 16, 2025TEAS SECTION 15 RECEIVED
Friday, March 6, 2020NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Monday, May 19, 2025CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Tuesday, May 20, 2025REGISTERED - SEC. 15 ACKNOWLEDGED
Tuesday, May 20, 2025NOTICE OF ACCEPTANCE OF SEC. 8 - E-MAILED
Tuesday, May 20, 2025SEC. 15 ACKNOWLEDGEMENT - E-MAILED
Thursday, August 14, 2025ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Wednesday, August 6, 2025AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Tuesday, May 20, 2025REGISTERED - SEC. 8 (6-YR) ACCEPTED