| Serial Number | 88372741 |
| Word Mark | EFFYOURBEAUTYSTANDARDS |
| Filing Date | Friday, April 5, 2019 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, December 3, 2019 |
| Registration Number | 5924952 |
| Registration Date | Tuesday, December 3, 2019 |
| Mark Drawing | 4000 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, September 17, 2019 |
| Goods and Services | Providing commentary and information to promote public awareness of issues pertaining to diversity, inclusion, beauty, body image and body positivity |
| Goods and Services | Providing commentary and information in the field of beauty |
| Goods and Services | Providing commentary and information for self-help and personal empowerment purposes in the fields of diversity, inclusion, beauty, body image and body positivity |
| Pseudo Mark | EFF YOUR BEAUTY STANDARDS |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, July 30, 2019 |
| Primary Code | 035 |
| First Use Anywhere Date | Friday, November 30, 2012 |
| First Use In Commerce Date | Friday, November 30, 2012 |
| International Class | 044 - Medical services; veterinary services; hygienic and beauty care for human beings or animals; agriculture, horticulture and forestry services. |
| US Class Codes | 100, 101 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, July 30, 2019 |
| Primary Code | 044 |
| First Use Anywhere Date | Friday, November 30, 2012 |
| First Use In Commerce Date | Friday, November 30, 2012 |
| International Class | 045 - Legal services; security services for the protection of property and individuals; personal and social services rendered by others to meet the needs of individuals. |
| US Class Codes | 100, 101 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, July 30, 2019 |
| Primary Code | 045 |
| First Use Anywhere Date | Friday, November 30, 2012 |
| First Use In Commerce Date | Friday, November 30, 2012 |
| Party Name | NOT AVAILABLE |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 01 - Individual |
| Address | New York, NY 10022 |
| Party Name | NOT AVAILABLE |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 01 - Individual |
| Address | New York, NY 10022 |
| Party Name | NOT AVAILABLE |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 01 - Individual |
| Address | New York, NY 10022 |
| Event Date | Event Description |
| Tuesday, December 3, 2019 | REGISTERED-PRINCIPAL REGISTER |
| Friday, September 20, 2019 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Tuesday, September 17, 2019 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, September 17, 2019 | PUBLISHED FOR OPPOSITION |
| Wednesday, August 28, 2019 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, August 13, 2019 | ASSIGNED TO LIE |
| Friday, August 2, 2019 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Tuesday, July 30, 2019 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Tuesday, July 30, 2019 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Tuesday, July 30, 2019 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Monday, June 17, 2019 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Monday, June 17, 2019 | NON-FINAL ACTION E-MAILED |
| Monday, June 17, 2019 | NON-FINAL ACTION WRITTEN |
| Monday, June 17, 2019 | ASSIGNED TO EXAMINER |
| Tuesday, April 23, 2019 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED IN TRAM |
| Tuesday, April 9, 2019 | NEW APPLICATION ENTERED IN TRAM |