| Serial Number | 88518822 |
| Word Mark | EFFORTLESS LUXE |
| Filing Date | Wednesday, July 17, 2019 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, July 14, 2020 |
| Registration Number | 6099186 |
| Registration Date | Tuesday, July 14, 2020 |
| Mark Drawing | 4000 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, April 28, 2020 |
| Disclaimer with Predetermined Text | "LUXE" |
| Goods and Services | Blush; Blush pencils; Cosmetics; Cosmetics and cosmetic preparations; Cosmetics and make-up; Cosmetics in general, including perfumes; Cosmetics in the form of milks, lotions and emulsions; Cosmetics, namely, compacts; Cosmetics, namely, lip primer; Cosmetics, namely, lip repairers; Foundation; Foundation make-up; Foundations; Lipstick; Lipstick cases; Lipstick holders; Lipsticks; Adhesives for affixing false eyelashes; After-sun gels; After-sun milks; After-sun oils; Anti-aging moisturizers used as cosmetics; Artificial eyelashes; Bath powder; Body and beauty care cosmetics; Colognes, perfumes and cosmetics; Cosmetic preparations for eyelashes; Creamy foundation; Decorative transfers for use as cosmetics; Eyebrow cosmetics; Facial make-up, namely, foundation, primer, highlighter, bronzer, mineral veil, powder foundation; False eyelashes; Herbal extracts sold as components of cosmetics; Lip stains; Liquid foundation (mizu-oshiroi); Make-up foundation; Make-up foundations; Make-up kits comprised of lipstick, lipgloss; Nail cosmetics; Nail paint; Nail primer; Pore tightening mask packs used as cosmetics; Private label cosmetics; Rose oil for cosmetic purposes; Self-tanning preparations; Skin fresheners; Solid powder for compacts; Tanning gels; Tanning milks; Tanning oils |
| Goods and Services | Earrings; Jewelry; Jewelry and imitation jewelry; Jewelry boxes; Jewelry boxes of metal; Jewelry brooches; Jewelry cases; Jewelry chains; Jewelry of yellow amber; Jewelry organizer cases; Jewelry rolls; Jewelry, namely, amulets; Necklace and earring combinations that can be worn separately or as one piece; Necklaces; Necklaces made of cloth; Rings; Rings being jewelry; Rings made in whole or significant part of stones; Bib necklaces; Body jewelry; Body-piercing rings; Bracelets; Broaches being jewelry; Bronze jewelry; Charms for key rings; Choker necklaces; Clip earrings; Costume jewelry; Drop earrings; Engagement rings; Equine-themed necklaces; Fitted jewelry pouches; Gemstone jewelry; Gold thread jewelry; Gold-plated earrings; Gold-plated rings; Hoop earrings; Jewelry ring holders; Jewelry clips for adapting pierced earrings to clip-on earrings; Jewelry to be affixed to bikinis; Jewelry, namely, anklets; Jewelry, namely, magnetic necklaces; Key rings; Key rings of precious metals; Metal key rings; Nose rings; Pierced earrings; Sautoir necklaces; Snap jewelry; Watches, clocks, jewelry and imitation jewelry; Wedding rings; Women's jewelry |
| Goods and Services | Crossbody bags; Handbags; Handbags for ladies; Handbags incorporating RFID blocking technology; Handbags, purses and wallets; Tote bags; Backpacks, book bags, sports bags, bum bags, wallets and handbags; Evening handbags; Fashion handbags; Leather handbags; Military duffle bags, garment bags for travel, tote bags, shoulder bags and backpacks; Slouch handbags; Straps for handbags |
| Goods and Services | Anklets; Bikinis; Blouses; Bodysuits; Boots; Bottoms as clothing; Dress shoes; Dresses; Foundation garments worn around the midsection or thighs to keep the stomach in and create a slimming effect; Heel inserts; Heels; Jackets; Jackets and socks; Jackets made in whole or in substantial part of silk, cotton, linen; Jeans; Jumpsuits; Leggings; Nighties; Rompers; Sandal-clogs; Sandals; Shoes; Skirt suits; Skirts; Skirts and dresses; Sleepwear; Swim wear; Swim wear for gentlemen and ladies; Swimwear; Tee shirts; Tee-shirts; Wedge sneakers; Ankle boots; Apparel for dancers, namely, tee shirts, sweatshirts, pants, leggings, shorts and jackets; Athletic shoes; Athletic tops and bottoms for athletic bottoms; Ballet shoes; Bandeau tops; Baselayer tops; Beach shoes; Blue jeans; Body linen; Bomber jackets; Bridesmaid dresses; Brogue shoes; Business wear, namely, suits, jackets, trousers, blazers, blouses, shirts, skirts, dresses and footwear; Canvas shoes; Clothing shields, namely, pads applied to the underarms of shirts, blouses and sweaters; Clothing straps for bras, halter tops; Clothing, namely, leggings containing slimming substances; Clothing, namely, stretch pants containing slimming substances; Cocktail dresses; Corsets being foundation clothing; Crop tops; Denim jackets; Denim jeans; Down jackets; Embossed soles and heels of rubber or of plastic materials; Esparto shoes or sandals; Evening dresses; Fitted swimming costumes with bra cups; Fleece bottoms; Fleece jackets; Fleece tops; Fur jackets; Fur coats and jackets; Gift packages sold as a unit consisting primarily of a sweatshirt and also including a photo frame, a coffee mug, and a tote bag; Girdles; Halter tops; Heel pieces for shoes; Jeggings, namely, pants that are partially jeans and partially leggings; Jumper dresses; Knit bottoms; Knit dresses; Knit jackets; Knit skirts; Knit tops; Knitwear, namely, shirts, dresses, sweaters; Ladies' boots; Leather skirts; Leisure shoes; Lingerie accessories, namely, removable silicone breast enhancer pads used in a bra; Long jackets; Outer jackets; Pajama bottoms; Pinafore dresses; Platform shoes; Pleated skirts; Pleated skirts for formal kimonos (hakama); Polo knit tops; Sandals and beach shoes; Sleeves worn separate and apart from blouses, shirts and other tops; Slip-on shoes; Sports bra; Stiletto heels; Suede jackets; Sun leggings; Tangas being swimwear; Tank tops; Tank-tops; Thong sandals; Travel clothing contained in a package comprising reversible jackets, pants, skirts, tops and a belt or scarf; Tube dresses; Tube skirts; Tube tops; Uppers of woven rattan for Japanese style sandals; Wedding dresses; Women's shoes; Women's shoes, namely, foldable flats; Women's tops, namely, camis; Women's athletic tops with built-in bras; Women's clothing, namely, shirts, dresses, skirts, blouses; Wooden shoes; Work shoes and boots; Woven bottoms; Woven dresses; Woven skirts; Woven tops; Wraparound skirts; Yoga tops |
| Goods and Services | Advertising in the popular and professional press; Advertising on the Internet for others; Advertising, marketing and promotion services; On-line retail consignment stores featuring clothing; On-line retail store services featuring clothing, shoes, jewelry, bags; On-line wholesale and retail store services featuring clothing; Online service for connecting social network users with retailers for the purpose of facilitating discounted purchases; Retail clothing boutiques; Advertising and marketing services provided by means of indirect methods of marketing communications, namely, social media, search engine marketing, inquiry marketing, internet marketing, mobile marketing, blogging and other forms of passive, sharable or viral communications channels; Computerized on-line retail store services in the field of clothing, shoes, jewelry, bags; Cooperative advertising and marketing; Creating and updating advertising material; Digital advertising services; Distributorships in the field of clothing; Film directing of advertising films; Internet advertising services; Market research services in the field of clothing; Media production location scouting services for advertising purposes; Modeling services for advertising or sales promotion; Modelling for advertising or sales promotion; On-line advertising on a computer network; On-line advertising on computer communication networks; On-line customer-based social media brand marketing services; On-line retail store services featuring subscription boxes containing clothing, shoes, jewelry, bags; Online advertising and promotional services; Online advertising via a computer communications network; Pay per click advertising; Providing business information in the field of social media; Providing consumer product advice relating to clothing, shoes, jewelry, bags; Providing marketing consulting in the field of social media; Rental of advertising space on web sites |
| International Class | 003 - Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring and abrasive preparations; soaps; perfumery, essential oils, cosmetics, hair lotions; dentifrices. |
| US Class Codes | 001, 004, 006, 050, 051, 052 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, July 23, 2019 |
| Primary Code | 003 |
| First Use Anywhere Date | Monday, July 16, 2018 |
| First Use In Commerce Date | Monday, July 16, 2018 |
| International Class | 014 - Precious metals and their alloys and goods in precious metals or coated therewith, not included in other classes; jewelry, precious stones; horological and chronometric instruments. |
| US Class Codes | 002, 027, 028, 050 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, July 23, 2019 |
| Primary Code | 014 |
| First Use Anywhere Date | Friday, May 18, 2018 |
| First Use In Commerce Date | Friday, May 18, 2018 |
| International Class | 018 - Leather and imitations of leather, and goods made of these materials and not included in other classes; animal skins, hides; trunks and traveling bags; umbrellas, parasols and walking sticks; whips, harness and saddlery. |
| US Class Codes | 001, 002, 003, 022, 041 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, July 23, 2019 |
| Primary Code | 018 |
| First Use Anywhere Date | Friday, May 18, 2018 |
| First Use In Commerce Date | Friday, May 18, 2018 |
| International Class | 025 - Clothing, footwear, headgear. |
| US Class Codes | 022, 039 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, July 23, 2019 |
| Primary Code | 025 |
| First Use Anywhere Date | Friday, May 18, 2018 |
| First Use In Commerce Date | Friday, May 18, 2018 |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, July 23, 2019 |
| Primary Code | 035 |
| First Use Anywhere Date | Friday, May 18, 2018 |
| First Use In Commerce Date | Friday, May 18, 2018 |
| Party Name | SHAHEED, SHAFEEN S |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 19 - Sole Proprietorship |
| Address | Burlingame, CA 94010 |
| Party Name | SHAHEED, SHAFEEN S |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 19 - Sole Proprietorship |
| Address | Burlingame, CA 94010 |
| Party Name | SHAHEED, SHAFEEN S |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 19 - Sole Proprietorship |
| Address | Burlingame, CA 94010 |
| Event Date | Event Description |
| Tuesday, July 14, 2020 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, April 28, 2020 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, April 28, 2020 | PUBLISHED FOR OPPOSITION |
| Wednesday, April 8, 2020 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Wednesday, March 25, 2020 | NOTICE OF ACCEPTANCE OF AMENDMENT TO ALLEGE USE E-MAILED |
| Tuesday, March 24, 2020 | LAW OFFICE PUBLICATION REVIEW COMPLETED |
| Tuesday, March 24, 2020 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Tuesday, March 24, 2020 | USE AMENDMENT ACCEPTED |
| Thursday, March 19, 2020 | AMENDMENT TO USE PROCESSING COMPLETE |
| Thursday, March 19, 2020 | USE AMENDMENT FILED |
| Saturday, March 14, 2020 | TEAS AMENDMENT OF USE RECEIVED |
| Wednesday, March 11, 2020 | NOTIFICATION OF PRIORITY ACTION E-MAILED |
| Wednesday, March 11, 2020 | PRIORITY ACTION E-MAILED |
| Wednesday, March 11, 2020 | PRIORITY ACTION WRITTEN |
| Tuesday, February 18, 2020 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Tuesday, February 18, 2020 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Tuesday, February 18, 2020 | ASSIGNED TO LIE |
| Tuesday, February 11, 2020 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Friday, October 11, 2019 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Friday, October 11, 2019 | NON-FINAL ACTION E-MAILED |
| Friday, October 11, 2019 | NON-FINAL ACTION WRITTEN |
| Thursday, October 3, 2019 | ASSIGNED TO EXAMINER |
| Tuesday, July 23, 2019 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED IN TRAM |
| Saturday, July 20, 2019 | NEW APPLICATION ENTERED IN TRAM |