| Serial Number | 90723764 |
| Word Mark | EFFECTV |
| Filing Date | Thursday, May 20, 2021 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, January 25, 2022 |
| Registration Number | 6629233 |
| Registration Date | Tuesday, January 25, 2022 |
| Mark Drawing | 4000 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, November 9, 2021 |
| Goods and Services | platform as a service (PaaS) featuring computer software platforms for advertising and programmatic advertising; providing a website featuring on-line non-downloadable software that enables users to track, aggregate, report and query their marketing and advertising campaigns; platform as a service (PaaS) featuring computer software platforms for managing programmatic media buying; platform as a service (PaaS) featuring computer software platforms for use in decision, support, analytics and optimization of interactive advertising and digital media; providing temporary use of on-line non-downloadable web-based, cloud-based, and online software, for use in providing database management, data analytics and reporting data in the field of digital advertising; providing temporary use of on-line non-downloadable web-based, cloud-based, and online software, for use in managing advertising campaigns, targeting audiences, delivering, tracking, and reporting ads for advertisers and publishers, and for use in optimizing and analyzing the effectiveness of advertising campaigns; Providing multimedia design services for the purpose of promoting the goods and services of others; providing an internet web-based portal featuring technology that allows users to facilitate ideation, design, development, and distribution of advertisements and promotional materials; Platform as a service (PAAS) featuring computer software platforms in the field of advertising, namely, computer software platforms for analyzing market research data for purposes of determining optimal placement of advertisements; Platform as a service (PAAS) featuring computer software platforms in the field of advertising, namely, computer software platforms for programming, managing, reporting, planning and delivery of advertising; Platform as a service (PAAS) featuring computer software platforms to allow advertisers to purchase and run advertising; Platform as a service (PAAS) featuring computer software platforms for the distribution of creative content and advertising by means of the internet and wireless devices; Platform as a service (PAAS) featuring computer software platforms for use in selling advertising; Platform as a service (PAAS) featuring computer software platforms to allow advertisers to manage placement of advertising; Software as a service (SAAS) services featuring software that enables advertisers, advertising agencies or online publishers to manage digital ad campaigns; Providing a platform as a service (PAAS) featuring computer software platforms for advertising via web sites and facilitating the business administration of online advertising platforms for the sale of goods and services of others |
| Pseudo Mark | EFFECT TV |
| International Class | 042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software. |
| US Class Codes | 100, 101 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, August 17, 2021 |
| Primary Code | 042 |
| First Use Anywhere Date | Tuesday, November 5, 2019 |
| First Use In Commerce Date | Tuesday, November 5, 2019 |
| Party Name | Comcast Corporation |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Philadelphia, PA 19103 |
| Party Name | Comcast Corporation |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Philadelphia, PA 19103 |
| Party Name | Comcast Corporation |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Philadelphia, PA 19103 |
| Event Date | Event Description |
| Tuesday, January 25, 2022 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, November 9, 2021 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, November 9, 2021 | PUBLISHED FOR OPPOSITION |
| Wednesday, October 20, 2021 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, October 5, 2021 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Tuesday, October 5, 2021 | EXAMINER'S AMENDMENT ENTERED |
| Tuesday, October 5, 2021 | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED |
| Tuesday, October 5, 2021 | EXAMINERS AMENDMENT E-MAILED |
| Tuesday, October 5, 2021 | EXAMINERS AMENDMENT -WRITTEN |
| Thursday, September 23, 2021 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Thursday, September 23, 2021 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Thursday, September 23, 2021 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Wednesday, September 8, 2021 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Wednesday, September 8, 2021 | NON-FINAL ACTION E-MAILED |
| Wednesday, September 8, 2021 | NON-FINAL ACTION WRITTEN |
| Friday, September 3, 2021 | ASSIGNED TO EXAMINER |
| Tuesday, August 17, 2021 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED IN TRAM |
| Monday, May 24, 2021 | NEW APPLICATION ENTERED IN TRAM |