EFFECTV Trademark

Trademark Overview


On Friday, April 5, 2019, a trademark application was filed for EFFECTV with the United States Patent and Trademark Office. The USPTO has given the EFFECTV trademark a serial number of 88372833. The federal status of this trademark filing is REGISTERED as of Tuesday, April 7, 2020. This trademark is owned by Comcast Corporation. The EFFECTV trademark is filed in the Advertising, Business and Retail Services category with the following description:

Advertising and marketing services, namely, promoting the goods and services of others; advertising for others via the Internet, wireless networks, mobile networks, cable, fiber optics, satellite and other electronic communications networks; advertising and marketing services for others, namely, preparation and distribution of television and cross-platform video advertising, and pre-roll, mid-roll and post-roll advertising, advertising campaign management, targeted marketing services, market segmentation consultation, marketing optimization in the nature of marketing consulting to improve business outcomes, marketing attribution in the nature of marketing analysis and provision of marketing reports; advertising and marketing services, namely, scheduling, placement and tracking of advertisements for others; marketing optimization in the nature of marketing consulting to improve business outcomes; advertising and marketing services for others in the field of television and cross-platform...
effectv

General Information


Serial Number88372833
Word MarkEFFECTV
Filing DateFriday, April 5, 2019
Status700 - REGISTERED
Status DateTuesday, April 7, 2020
Registration Number6030734
Registration DateTuesday, April 7, 2020
Mark Drawing4000 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, November 19, 2019

Trademark Statements


Goods and ServicesAdvertising and marketing services, namely, promoting the goods and services of others; advertising for others via the Internet, wireless networks, mobile networks, cable, fiber optics, satellite and other electronic communications networks; advertising and marketing services for others, namely, preparation and distribution of television and cross-platform video advertising, and pre-roll, mid-roll and post-roll advertising, advertising campaign management, targeted marketing services, market segmentation consultation, marketing optimization in the nature of marketing consulting to improve business outcomes, marketing attribution in the nature of marketing analysis and provision of marketing reports; advertising and marketing services, namely, scheduling, placement and tracking of advertisements for others; marketing optimization in the nature of marketing consulting to improve business outcomes; advertising and marketing services for others in the field of television and cross-platform video, namely, provision of marketing report, targeted marketing services and market segment consultation; advertising and marketing services, namely, advertising campaign management, targeted marketing services, provision of marketing reports, market segmentation consultation, scheduling, placement and marketing optimization in the nature of marketing consulting to improve business outcomes in the fields of television and cross-platform video advertising and marketing campaigns directed to users of multi-screen technology, namely, personal computers, computer tablets, mobile phones, handheld electronic devices, smart televisions, connected televisions and other consumer electronic devices, via the Internet, wireless networks, mobile networks, cable, fiber optics, satellite and other electronic communications; promoting the goods and services of others by means of targeted marketing services, market segmentation consultation, scheduling, placement, tracking and provision of marketing reports of television and cross-platform video advertising and marketing campaigns directed to users of multi-screen technology, namely, personal computers, computer tablets, mobile phones, handheld electronic devices, smart televisions, connected televisions and other consumer electronic devices, via the Internet, wireless networks, mobile networks, cable, fiber optics, satellite and other electronic communications networks; ad serving, namely, targeted marketing services, market segmentation consultation, scheduling, placement, tracking and provision of marketing reports of television and cross-platform video advertising and marketing campaigns directed to users of multi-screen technology, namely, personal computers, computer tablets, mobile phones, handheld electronic devices, smart televisions, connected televisions and other consumer electronic devices, based upon the use of analytic models for the understanding of consumer behavior, behavioral, demographic and geographic targeting, and advertising analytics; video production services; scriptwriting services for advertising purposes; preparation of advertising copy for advertising and commercial promotional purposes; business consultation services regarding the planning and development of television, and cross-platform video advertising and advertising campaigns for third parties; business consulting and advisory services in the field of facilitating the planning, placement, buying, and selling of television and cross-platform video advertising, pre-roll, mid-roll and post-roll advertising for others through audio, video, digital and on-line multiscreen media; consultation services, namely, creative and strategic consultation regarding development and production of marketing campaigns for others; targeted marketing services, market segmentation consultation, advertising planning, scheduling, placement, development, tracking, provision of marketing reports and attribution analysis of in the field of marketing activities campaigns for others; scheduling, placement, tracking, marketing optimization in the nature of marketing consulting to improve business outcomes, targeted consumer marketing services, and market segmentation consultation in the field of television and cross-platform video advertising, pre-roll, mid-roll and post-roll advertising, mid-roll advertising and on-demand advertising for others through audio, video, digital and multiscreen media; business consulting and advisory services in the field of advanced advertising platform technologies used to promote the goods and services of others; advertising and marketing services, namely, advertising campaign management, creative consultation regarding development, targeted marketing services, provision of marketing reports, market segmentation consultation, scheduling, placement, and marketing attribution analysis services in the fields of TV and cross-platform video advertising and marketing campaigns directed to users of multi-screen technology, namely, personal computers, tablets, mobile phones, handheld electronic devices, smart televisions and connected televisions and other consumer electronic devices, via the Internet, wireless networks, mobile networks, cable, fiber optics, satellite and other electronic communications through self-service portals; and marketing services, namely, conducting marketing analysis of audience and viewer behavior and insights through data analytics, including in connection with planning, marketing, creation, facilitation, and integration of addressable and targeted advertising
Pseudo MarkEFFECT TV; EFFECTIVE

Classification Information


International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateTuesday, April 23, 2019
Primary Code035
First Use Anywhere DateTuesday, November 5, 2019
First Use In Commerce DateTuesday, November 5, 2019

Trademark Owner History


Party NameComcast Corporation
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressPhiladelphia, PA 19103

Party NameComcast Corporation
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressPhiladelphia, PA 19103

Party NameComcast Corporation
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressPhiladelphia, PA 19103

Trademark Events


Event DateEvent Description
Tuesday, April 7, 2020REGISTERED-PRINCIPAL REGISTER
Friday, March 6, 2020NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Thursday, March 5, 2020ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Wednesday, March 4, 2020STATEMENT OF USE PROCESSING COMPLETE
Wednesday, February 12, 2020USE AMENDMENT FILED
Wednesday, March 4, 2020CASE ASSIGNED TO INTENT TO USE PARALEGAL
Wednesday, February 12, 2020TEAS CHANGE OF CORRESPONDENCE RECEIVED
Wednesday, February 12, 2020TEAS STATEMENT OF USE RECEIVED
Tuesday, January 14, 2020NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Tuesday, November 19, 2019OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, November 19, 2019PUBLISHED FOR OPPOSITION
Wednesday, October 30, 2019NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Friday, October 11, 2019APPROVED FOR PUB - PRINCIPAL REGISTER
Friday, October 11, 2019EXAMINER'S AMENDMENT ENTERED
Friday, October 11, 2019NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
Friday, October 11, 2019EXAMINERS AMENDMENT E-MAILED
Friday, October 11, 2019EXAMINERS AMENDMENT -WRITTEN
Thursday, October 10, 2019TEAS/EMAIL CORRESPONDENCE ENTERED
Thursday, October 10, 2019CORRESPONDENCE RECEIVED IN LAW OFFICE
Monday, October 7, 2019ASSIGNED TO LIE
Tuesday, October 1, 2019TEAS RESPONSE TO OFFICE ACTION RECEIVED
Monday, June 24, 2019NOTIFICATION OF NON-FINAL ACTION E-MAILED
Monday, June 24, 2019NON-FINAL ACTION E-MAILED
Monday, June 24, 2019NON-FINAL ACTION WRITTEN
Monday, June 17, 2019ASSIGNED TO EXAMINER
Tuesday, April 23, 2019NEW APPLICATION OFFICE SUPPLIED DATA ENTERED IN TRAM
Tuesday, April 9, 2019NEW APPLICATION ENTERED IN TRAM