| Serial Number | 90827679 |
| Word Mark | EFFECT HOUSE |
| Filing Date | Wednesday, July 14, 2021 |
| Status | 733 - FOURTH EXTENSION - GRANTED |
| Status Date | Wednesday, July 31, 2024 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, June 21, 2022 |
| Goods and Services | Entertainment services, namely, providing an online interactive database of videos and user generated content containing digital images, photos, text, graphics, music, audio, video clips, multimedia content, and visual and audio performances; Providing non-downloadable music videos over the Internet or other communications networks; providing online, non-downloadable music videos |
| Goods and Services | Downloadable software for creating, producing, editing, manipulating, transmitting, uploading, downloading, and sharing electronic media, multimedia content, videos, movies, pictures, images, text, photos, user-generated content, audio content, and information via the internet and other communications networks; downloadable video recordings featuring music videos |
| Goods and Services | Advertising information services, namely, analysis and compilation of online advertising data for third parties; providing data analytics services for use in analysis of consumer behavioral motivation; preparation of online integrated digital advertising content; online advertising optimization based on data analysis; online advertising management, targeting, scheduling, placement and implementation of integrated digital advertising content for others; marketing and advertising services, namely, analysis and compilation of advertising data for third parties; data analytics for use in analysis of consumer behavioral motivation; preparation of integrated digital advertising content; operating online shopping sites in the field of general consumer merchandise; online retail store services featuring a wide variety of consumer goods; advertising optimization based on data analysis; online advertising management, targeting, scheduling, placement and implementation of integrated advertising content for others; online retail store services featuring downloadable pre-recorded music videos |
| NOT AVAILABLE | "EFFECT" |
| Goods and Services | Creating a virtual environment in the nature of an online community for registered users to create, produce, edit, manipulate, transmit, share, and comment on videos or other electronic media; providing a website allowing users to download music and music videos |
| International Class | 009 - Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire extinguishing apparatus. |
| US Class Codes | 021, 023, 026, 036, 038 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, September 17, 2021 |
| Primary Code | 009 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, September 17, 2021 |
| Primary Code | 035 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 041 - Education; providing of training; entertainment; sporting and cultural activities. |
| US Class Codes | 100, 101, 107 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, September 17, 2021 |
| Primary Code | 041 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software. |
| US Class Codes | 100, 101 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, September 17, 2021 |
| Primary Code | 042 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| Party Name | TikTok Ltd. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Grand Cayman KY1-1205 KY |
| Party Name | TikTok Ltd. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Grand Cayman KY1-1205 KY |
| Event Date | Event Description |
| Saturday, July 17, 2021 | NEW APPLICATION ENTERED |
| Thursday, December 9, 2021 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Friday, September 17, 2021 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Thursday, December 9, 2021 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Thursday, December 9, 2021 | TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS |
| Thursday, December 9, 2021 | TEAS CHANGE OF DOMESTIC REPRESENTATIVES ADDRESS |
| Thursday, December 9, 2021 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Monday, April 4, 2022 | ASSIGNED TO EXAMINER |
| Friday, April 8, 2022 | PRIORITY ACTION WRITTEN |
| Friday, April 8, 2022 | PRIORITY ACTION E-MAILED |
| Friday, April 8, 2022 | NOTIFICATION OF PRIORITY ACTION E-MAILED |
| Tuesday, May 17, 2022 | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED |
| Tuesday, May 17, 2022 | EXAMINERS AMENDMENT -WRITTEN |
| Tuesday, May 17, 2022 | EXAMINERS AMENDMENT E-MAILED |
| Tuesday, May 17, 2022 | EXAMINER'S AMENDMENT ENTERED |
| Tuesday, May 17, 2022 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, June 1, 2022 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, June 21, 2022 | PUBLISHED FOR OPPOSITION |
| Monday, February 13, 2023 | SOU TEAS EXTENSION RECEIVED |
| Tuesday, June 21, 2022 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, August 16, 2022 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Monday, February 13, 2023 | SOU EXTENSION 1 FILED |
| Monday, February 13, 2023 | SOU EXTENSION 1 GRANTED |
| Tuesday, August 8, 2023 | SOU TEAS EXTENSION RECEIVED |
| Wednesday, February 15, 2023 | NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED |
| Tuesday, August 8, 2023 | SOU EXTENSION 2 FILED |
| Tuesday, August 8, 2023 | SOU EXTENSION 2 GRANTED |
| Friday, January 19, 2024 | NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED |
| Thursday, August 10, 2023 | NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED |
| Wednesday, January 17, 2024 | SOU TEAS EXTENSION RECEIVED |
| Wednesday, January 17, 2024 | SOU EXTENSION 3 FILED |
| Wednesday, January 17, 2024 | SOU EXTENSION 3 GRANTED |
| Wednesday, July 31, 2024 | SOU TEAS EXTENSION RECEIVED |
| Wednesday, July 31, 2024 | NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED |
| Wednesday, July 31, 2024 | SOU EXTENSION 4 GRANTED |
| Wednesday, July 31, 2024 | SOU EXTENSION 4 FILED |