| Serial Number | 98509027 |
| Word Mark | EE EFFORTLESS ESPRESSO |
| Filing Date | Friday, April 19, 2024 |
| Status | 641 - NON-FINAL ACTION - MAILED |
| Status Date | Friday, September 6, 2024 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | NOT AVAILABLE |
| Goods and Services | Coffee beans; Prepared coffee; Liquid coffee concentrate; Liquid coffee concentrate consisting of coffee, flavoring and natural sweetener; Coffee-based beverages; Espresso; Espresso-based beverages; Tea, sugar, and sugar substitutes; Syrups for flavoring food and beverages; Flavoring for beverages, other than essential oils |
| Description of Mark | The mark consists of the words "EFFORTLESS" and "ESPRESSO" contained in an oval, with "EFFORTLESS" positioned along the top perimeter of the oval and "ESPRESSO" positioned along the bottom perimeter oval, which words are connected by curved lines along the left and right perimeters of the oval. Two vertically-positioned lowercase and interconnected letter "e's" appear in the center of the oval, facing one another. |
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| Goods and Services | Online retail store services featuring coffee beans, liquid coffee concentrate, liquid coffee concentrate comprising coffee, flavoring other than essential oils, and natural sweetener, coffee-based beverages, espresso, espresso-based beverages |
| NOT AVAILABLE | "ESPRESSO" |
| International Class | 030 - Coffee, tea, cocoa, sugar, rice, tapioca, sago, artificial coffee; flour and preparations made from cereals, bread, pastry and confectionery, ices; honey, treacle; yeast, baking powder; salt, mustard; vinegar, sauces (condiments); spices; ice. |
| US Class Codes | 046 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, April 19, 2024 |
| Primary Code | 030 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, April 19, 2024 |
| Primary Code | 035 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| Party Name | Westrock Beverage Solutions, LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | North Little Rock, AR 72113 |
| Event Date | Event Description |
| Friday, April 19, 2024 | NEW APPLICATION ENTERED |
| Thursday, September 5, 2024 | ASSIGNED TO EXAMINER |
| Friday, September 6, 2024 | NON-FINAL ACTION E-MAILED |
| Friday, September 6, 2024 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Tuesday, September 10, 2024 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Friday, September 6, 2024 | NON-FINAL ACTION WRITTEN |