| Serial Number | 97846901 |
| Word Mark | EDNA |
| Filing Date | Monday, March 20, 2023 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, October 22, 2024 |
| Registration Number | 7540541 |
| Registration Date | Tuesday, October 22, 2024 |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, August 6, 2024 |
| Pseudo Mark | EMOTIONAL DNA |
| Goods and Services | Consumer survey services; Preparation of consumer surveys in the nature of public opinion surveys; Business data analysis; Branding services, namely, consulting, development, and marketing of brands for businesses and/or individuals; Analyzing and compiling business data for market research purposes; Advertising and marketing consultancy; Provision of market research information; Business research and data analysis services in the field of advertising effectiveness; Provision of information relating to media advertising effectiveness; Providing information in the field of branding and marketing, namely, brand alignment |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, April 11, 2023 |
| Primary Code | 035 |
| First Use Anywhere Date | Thursday, November 30, 2017 |
| First Use In Commerce Date | Thursday, November 30, 2017 |
| Party Name | Frank N. Magid Associates, Inc. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Minneapolis, MN 55437 |
| Party Name | Frank N. Magid Associates, Inc. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Minneapolis, MN 55437 |
| Party Name | Frank N. Magid Associates, Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Minneapolis, MN 55437 |
| Event Date | Event Description |
| Thursday, March 23, 2023 | NEW APPLICATION ENTERED |
| Tuesday, April 11, 2023 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Thursday, December 14, 2023 | ASSIGNED TO EXAMINER |
| Wednesday, March 13, 2024 | APPLICATION EXTENSION TO RESPONSE PERIOD - RECEIVED |
| Wednesday, March 13, 2024 | APPLICATION EXTENSION GRANTED/RECEIPT PROVIDED |
| Friday, June 14, 2024 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Friday, June 14, 2024 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Friday, December 15, 2023 | NON-FINAL ACTION WRITTEN |
| Friday, December 15, 2023 | NON-FINAL ACTION E-MAILED |
| Friday, December 15, 2023 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Monday, July 1, 2024 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, July 17, 2024 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, August 6, 2024 | PUBLISHED FOR OPPOSITION |
| Tuesday, August 6, 2024 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, October 22, 2024 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, October 22, 2024 | NOTICE OF REGISTRATION CONFIRMATION EMAILED |
| Friday, June 14, 2024 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |