ECCO BELLA Trademark

Trademark Overview


On Thursday, August 1, 1996, a trademark application was filed for ECCO BELLA with the United States Patent and Trademark Office. The USPTO has given the ECCO BELLA trademark a serial number of 75143690. The federal status of this trademark filing is REGISTERED AND RENEWED as of Wednesday, September 16, 2020. This trademark is owned by E.B. Botanicals Inc.. The ECCO BELLA trademark is filed in the Cosmetics & Cleaning Products category with the following description:

cosmetics, namely, mascara, eyeshadow, blush, lipstick, foundation, skin care preparations, namely, body lotion, creams, toner, masks, sunscreen; hair care preparations, namely, shampoo and conditioner, styling gel, body oils, massage cream, non-medicated lip balm, cologne, bath gel, soap, non-medicated bath salts
ecco bella

General Information


Serial Number75143690
Word MarkECCO BELLA
Filing DateThursday, August 1, 1996
Status800 - REGISTERED AND RENEWED
Status DateWednesday, September 16, 2020
Registration Number2125090
Registration DateTuesday, December 30, 1997
Mark Drawing5S07 - Drawing with word(s) / letter(s) / number(s) in Stylized form
Published for Opposition DateTuesday, October 7, 1997

Trademark Statements


Goods and Servicescosmetics, namely, mascara, eyeshadow, blush, lipstick, foundation, skin care preparations, namely, body lotion, creams, toner, masks, sunscreen; hair care preparations, namely, shampoo and conditioner, styling gel, body oils, massage cream, non-medicated lip balm, cologne, bath gel, soap, non-medicated bath salts
Translation of Words in MarkThe English translation of "ECCO BELLA" is "behold beautiful".

Classification Information


International Class003 - Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring and abrasive preparations; soaps; perfumery, essential oils, cosmetics, hair lotions; dentifrices.
US Class Codes001, 004, 006, 050, 051, 052
Class Status Code6 - Active
Class Status DateWednesday, September 16, 2020
Primary Code003
First Use Anywhere DateSunday, December 31, 1989
First Use In Commerce DateSunday, December 31, 1989

Trademark Owner History


Party NameNEW EARTH BEAUTY LLC
Party Type31 - New Owner After Registration
Legal Entity Type16 - Limited Liability Company
AddressWEST ORANGE, NJ 07052

Party NameE.B. Botanicals Inc.
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressMONTCLAIR, NJ 07042

Party NameE.B. Botanicals Inc.
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressWayne, NJ 07470

Party NameE.B. Botanicals Inc.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressWayne, NJ 07470

Trademark Events


Event DateEvent Description
Wednesday, September 16, 2020NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
Wednesday, September 16, 2020REGISTERED AND RENEWED (SECOND RENEWAL - 10 YRS)
Wednesday, September 16, 2020REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Wednesday, September 16, 2020REINSTATED
Wednesday, September 16, 2020CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Tuesday, September 15, 2020PETITION TO DIRECTOR - GRANTED
Monday, September 14, 2020TEAS RESPONSE TO PETITION TO DIRECTOR INQUIRY
Monday, September 14, 2020PETITION INQUIRY LETTER ISSUED
Friday, September 11, 2020ASSIGNED TO PETITION STAFF
Wednesday, May 6, 2020TEAS PETITION TO DIRECTOR RECEIVED
Saturday, May 2, 2020NOTICE OF CANCELLATION SEC. 8 EMAILED
Friday, May 1, 2020CANCELLED SEC. 8 (10-YR)
Monday, April 27, 2020CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Friday, September 29, 2017POST REGISTRATION ACTION MAILED NO RESPONSE REQUIRED
Friday, April 7, 2017TEAS RESPONSE TO OFFICE ACTION-POST REG RECEIVED
Thursday, March 23, 2017POST REGISTRATION ACTION MAILED - SEC. 8 & 9
Thursday, March 23, 2017CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Wednesday, January 25, 2017TEAS SECTION 8 & 9 RECEIVED
Wednesday, January 25, 2017TEAS CHANGE OF CORRESPONDENCE RECEIVED
Friday, December 30, 2016COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Wednesday, July 29, 2009AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Thursday, November 15, 2007REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
Thursday, November 15, 2007REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Wednesday, November 14, 2007ASSIGNED TO PARALEGAL
Monday, November 12, 2007TEAS SECTION 8 & 9 RECEIVED
Tuesday, April 17, 2007CASE FILE IN TICRS
Friday, June 16, 2006TEAS CHANGE OF CORRESPONDENCE RECEIVED
Tuesday, April 1, 2003REGISTERED - SEC. 8 (6-YR) ACCEPTED
Monday, January 13, 2003REGISTERED - SEC. 8 (6-YR) FILED
Monday, January 13, 2003PAPER RECEIVED
Tuesday, December 30, 1997REGISTERED-PRINCIPAL REGISTER
Tuesday, October 7, 1997PUBLISHED FOR OPPOSITION
Friday, September 5, 1997NOTICE OF PUBLICATION
Thursday, July 31, 1997APPROVED FOR PUB - PRINCIPAL REGISTER
Monday, June 30, 1997CORRESPONDENCE RECEIVED IN LAW OFFICE
Monday, June 9, 1997NON-FINAL ACTION MAILED
Tuesday, May 20, 1997CORRESPONDENCE RECEIVED IN LAW OFFICE
Wednesday, February 19, 1997NON-FINAL ACTION MAILED
Monday, January 27, 1997ASSIGNED TO EXAMINER
Monday, January 27, 1997ASSIGNED TO EXAMINER