| Serial Number | 90301058 |
| Word Mark | EC EXCELLENCE COLLECTION REWARDS |
| Filing Date | Thursday, November 5, 2020 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, August 16, 2022 |
| Registration Number | 6821990 |
| Registration Date | Tuesday, August 16, 2022 |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, September 7, 2021 |
| NOT AVAILABLE | "EXCELLENCE COLLECTION REWARDS" |
| Indication of Colors claimed | The color(s) blue is/are claimed as a feature of the mark. |
| Description of Mark | The mark consists of "EXCELLENCE COLLECTION" in blue letters in the shape of a circle. The "EC" is in blue stylized letters inside the circle next to the word "REWARDS" in blue bold letters. |
| Goods and Services | Services in connection with bonus, incentive and customer loyalty programs, namely, administration of a customer loyalty program in the nature of a hotel reward program which allows participants to earn free lodging and other travel-related benefits, and points to be redeemed for free or discounted lodging, gifts and merchandise by staying at participating hotels |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, January 6, 2021 |
| Primary Code | 035 |
| First Use Anywhere Date | Monday, December 7, 2020 |
| First Use In Commerce Date | Monday, December 7, 2020 |
| Party Name | Whitecap Bay Investments, B.V. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 99 - Other |
| Address | Amsterdam Países Bajos 1066EP NL |
| Party Name | Whitecap Bay Investments, B.V. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 99 - Other |
| Address | Amsterdam Países Bajos 1066EP NL |
| Party Name | Whitecap Bay Investments, B.V. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 99 - Other |
| Address | Amsterdam Países Bajos 1066EP NL |
| Event Date | Event Description |
| Monday, November 9, 2020 | NEW APPLICATION ENTERED |
| Wednesday, January 6, 2021 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Thursday, January 7, 2021 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Monday, April 12, 2021 | ASSIGNED TO EXAMINER |
| Saturday, April 17, 2021 | NON-FINAL ACTION WRITTEN |
| Saturday, April 17, 2021 | NON-FINAL ACTION E-MAILED |
| Saturday, April 17, 2021 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Tuesday, July 20, 2021 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Tuesday, July 20, 2021 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Tuesday, July 20, 2021 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Wednesday, August 4, 2021 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, August 18, 2021 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, September 7, 2021 | PUBLISHED FOR OPPOSITION |
| Tuesday, September 7, 2021 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, November 2, 2021 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Thursday, April 21, 2022 | TEAS STATEMENT OF USE RECEIVED |
| Wednesday, May 4, 2022 | CASE ASSIGNED TO INTENT TO USE PARALEGAL |
| Thursday, April 21, 2022 | USE AMENDMENT FILED |
| Wednesday, May 4, 2022 | STATEMENT OF USE PROCESSING COMPLETE |
| Tuesday, July 12, 2022 | ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED |
| Wednesday, July 13, 2022 | NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED |
| Tuesday, August 16, 2022 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, August 16, 2022 | NOTICE OF REGISTRATION CONFIRMATION EMAILED |
| Friday, December 5, 2025 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Friday, December 5, 2025 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Friday, December 5, 2025 | TEAS CHANGE OF DOMESTIC REPRESENTATIVES ADDRESS |
| Friday, December 5, 2025 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |