EAT WHAT YOU LOVE Trademark

Trademark Overview


On Monday, February 12, 2018, a trademark application was filed for EAT WHAT YOU LOVE with the United States Patent and Trademark Office. The USPTO has given the EAT WHAT YOU LOVE trademark a serial number of 87793698. The federal status of this trademark filing is REGISTERED as of Tuesday, May 18, 2021. This trademark is owned by Savage River, Inc.. The EAT WHAT YOU LOVE trademark is filed in the Meat & Processed Food Products category with the following description:

Meat substitutes; vegan and vegetarian meat products; plant-based meat substitutes
eat what you love

General Information


Serial Number87793698
Word MarkEAT WHAT YOU LOVE
Filing DateMonday, February 12, 2018
Status700 - REGISTERED
Status DateTuesday, May 18, 2021
Registration Number6356314
Registration DateTuesday, May 18, 2021
Mark Drawing4000 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, July 3, 2018

Trademark Statements


Goods and ServicesMeat substitutes; vegan and vegetarian meat products; plant-based meat substitutes

Classification Information


International Class029 - Meat, fish, poultry and game; meat extracts; preserved, frozen, dried and cooked fruits and vegetables; jellies, jams, compotes; eggs, milk and milk products; edible oils and fats.
US Class Codes046
Class Status Code6 - Active
Class Status DateTuesday, February 20, 2018
Primary Code029
First Use Anywhere DateWednesday, January 31, 2018
First Use In Commerce DateWednesday, January 31, 2018

Trademark Owner History


Party NameBEYOND MEAT, INC.
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressEl Segundo, CA 90245

Party NameBEYOND MEAT, INC.
Party Type21 - New Owner After Publication
Legal Entity Type03 - Corporation
AddressEl Segundo, CA 90245

Party NameSavage River, Inc.
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressEl Segundo, CA 90245

Party NameSavage River, Inc.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressEl Segundo, CA 90245

Trademark Events


Event DateEvent Description
Friday, April 28, 2023APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Friday, April 28, 2023TEAS CHANGE OF CORRESPONDENCE RECEIVED
Friday, April 28, 2023ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Friday, April 28, 2023TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Friday, April 28, 2023TEAS CHANGE OF OWNER ADDRESS RECEIVED
Tuesday, May 18, 2021REGISTERED-PRINCIPAL REGISTER
Thursday, April 15, 2021NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Wednesday, April 14, 2021ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Monday, April 12, 2021STATEMENT OF USE PROCESSING COMPLETE
Friday, April 9, 2021USE AMENDMENT FILED
Friday, April 9, 2021TEAS STATEMENT OF USE RECEIVED
Friday, March 12, 2021NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Thursday, March 11, 2021SOU EXTENSION 5 GRANTED
Thursday, February 18, 2021SOU EXTENSION 5 FILED
Tuesday, March 9, 2021CASE ASSIGNED TO INTENT TO USE PARALEGAL
Thursday, February 18, 2021TEAS EXTENSION RECEIVED
Monday, August 31, 2020APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Monday, August 31, 2020TEAS CHANGE OF CORRESPONDENCE RECEIVED
Monday, August 31, 2020TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS
Monday, August 31, 2020ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Monday, August 31, 2020TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Monday, August 31, 2020TEAS CHANGE OF OWNER ADDRESS RECEIVED
Friday, August 21, 2020NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Wednesday, August 19, 2020SOU EXTENSION 4 GRANTED
Wednesday, August 19, 2020SOU EXTENSION 4 FILED
Wednesday, August 19, 2020TEAS EXTENSION RECEIVED
Saturday, February 15, 2020NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Thursday, February 13, 2020SOU EXTENSION 3 GRANTED
Thursday, February 13, 2020SOU EXTENSION 3 FILED
Thursday, February 13, 2020TEAS EXTENSION RECEIVED
Tuesday, August 27, 2019NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Friday, August 23, 2019SOU EXTENSION 2 GRANTED
Friday, August 23, 2019SOU EXTENSION 2 FILED
Friday, August 23, 2019TEAS EXTENSION RECEIVED
Tuesday, February 19, 2019NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Friday, February 15, 2019SOU EXTENSION 1 GRANTED
Friday, February 15, 2019SOU EXTENSION 1 FILED
Friday, February 15, 2019TEAS EXTENSION RECEIVED
Wednesday, October 24, 2018AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Thursday, August 30, 2018NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Tuesday, July 3, 2018OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, July 3, 2018PUBLISHED FOR OPPOSITION
Wednesday, June 13, 2018NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Wednesday, May 30, 2018APPROVED FOR PUB - PRINCIPAL REGISTER
Tuesday, May 29, 2018ASSIGNED TO EXAMINER
Tuesday, February 20, 2018NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Thursday, February 15, 2018NEW APPLICATION ENTERED