EAT THIS, NOT THAT! Trademark

Trademark Overview


On Thursday, September 4, 2008, a trademark application was filed for EAT THIS, NOT THAT! with the United States Patent and Trademark Office. The USPTO has given the EAT THIS, NOT THAT! trademark a serial number of 77562018. The federal status of this trademark filing is REGISTERED AND RENEWED as of Thursday, November 8, 2018. This trademark is owned by RODALE INC.. The EAT THIS, NOT THAT! trademark is filed in the Paper & Printed Material Products category with the following description:

Series of books in the fields of health, diet, nutrition, fitness and lifestyle
eat this, not that!

General Information


Serial Number77562018
Word MarkEAT THIS, NOT THAT!
Filing DateThursday, September 4, 2008
Status800 - REGISTERED AND RENEWED
Status DateThursday, November 8, 2018
Registration Number3598406
Registration DateTuesday, March 31, 2009
Mark Drawing4000 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, January 13, 2009

Trademark Statements


Amendment to a Registration/Renewal CertificateThe drawing is amended to appear as follows: EAT THIS, NOT THAT!
Goods and ServicesSeries of books in the fields of health, diet, nutrition, fitness and lifestyle

Classification Information


International Class016 - Paper, cardboard and goods made from these materials, not included in other classes; printed matter; bookbinding material; photographs; stationery; adhesives for stationery or household purposes; artists' materials; paint brushes; typewriters and office requisites (except furniture); instructional and teaching material (except apparatus); plastic materials for packaging (not included in other classes); printers' type; printing blocks.
US Class Codes002, 005, 022, 023, 029, 037, 038, 050
Class Status Code6 - Active
Class Status DateMonday, September 8, 2008
Primary Code016
First Use Anywhere DateWednesday, September 3, 2008
First Use In Commerce DateWednesday, September 3, 2008

Trademark Owner History


Party NameETNT! LLC
Party Type33 - New Owner After Registration
Legal Entity Type16 - Limited Liability Company
AddressWest Chester, OH 45069

Party NameETNT! LLC
Party Type32 - New Owner After Registration
Legal Entity Type03 - Corporation
AddressNew York, NY 10004

Party NameZINC INK, INC.
Party Type31 - New Owner After Registration
Legal Entity Type03 - Corporation
AddressNEW YORK, NY 10014

Party NameRODALE INC.
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressEmmaus, PA 180980099

Party NameRODALE INC.
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressEmmaus, PA 180980099

Party NameRODALE INC.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressEmmaus, PA 180980099

Trademark Events


Event DateEvent Description
Monday, July 12, 2021APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Monday, July 12, 2021TEAS CHANGE OF CORRESPONDENCE RECEIVED
Monday, July 12, 2021ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Monday, July 12, 2021TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Monday, July 12, 2021TEAS CHANGE OF OWNER ADDRESS RECEIVED
Friday, March 20, 2020APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Friday, March 20, 2020TEAS CHANGE OF CORRESPONDENCE RECEIVED
Friday, March 20, 2020ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Friday, March 20, 2020TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Friday, March 20, 2020TEAS CHANGE OF OWNER ADDRESS RECEIVED
Thursday, November 8, 2018NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
Thursday, November 8, 2018REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
Thursday, November 8, 2018REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Thursday, November 8, 2018CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Wednesday, October 31, 2018TEAS SECTION 8 & 9 RECEIVED
Tuesday, October 9, 2018APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Tuesday, October 9, 2018TEAS CHANGE OF OWNER ADDRESS RECEIVED
Saturday, March 31, 2018COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Wednesday, August 23, 2017ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Tuesday, February 23, 2016AMENDMENT UNDER SECTION 7 ¿ PROCESSED
Friday, February 19, 2016TEAS RESPONSE TO OFFICE ACTION-POST REG RECEIVED
Thursday, February 18, 2016POST REGISTRATION ACTION MAILED - SEC. 7
Tuesday, February 16, 2016CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Saturday, April 11, 2015NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED
Saturday, April 11, 2015REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Saturday, April 11, 2015CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Monday, March 30, 2015TEAS SECTION 8 & 15 RECEIVED
Tuesday, March 24, 2015TEAS SECTION 7 REQUEST RECEIVED
Wednesday, December 17, 2014AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Wednesday, November 5, 2014AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Monday, October 27, 2014ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Monday, October 27, 2014TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Thursday, May 17, 2012APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Thursday, May 17, 2012TEAS CHANGE OF OWNER ADDRESS RECEIVED
Tuesday, March 31, 2009REGISTERED-PRINCIPAL REGISTER
Tuesday, January 13, 2009PUBLISHED FOR OPPOSITION
Wednesday, December 24, 2008NOTICE OF PUBLICATION
Tuesday, December 9, 2008LAW OFFICE PUBLICATION REVIEW COMPLETED
Saturday, December 6, 2008APPROVED FOR PUB - PRINCIPAL REGISTER
Saturday, December 6, 2008ASSIGNED TO EXAMINER
Wednesday, September 24, 2008PRELIMINARY/VOLUNTARY AMENDMENT - ENTERED
Wednesday, September 24, 2008ASSIGNED TO LIE
Tuesday, September 16, 2008TEAS VOLUNTARY AMENDMENT RECEIVED
Monday, September 8, 2008NEW APPLICATION ENTERED IN TRAM