EAT THIS, NOT THAT! Trademark

Trademark Overview


On Friday, January 11, 2008, a trademark application was filed for EAT THIS, NOT THAT! with the United States Patent and Trademark Office. The USPTO has given the EAT THIS, NOT THAT! trademark a serial number of 77369917. The federal status of this trademark filing is REGISTERED AND RENEWED as of Thursday, July 11, 2019. This trademark is owned by RODALE INC.. The EAT THIS, NOT THAT! trademark is filed in the Education & Entertainment Services category with the following description:

Entertainment services in the nature of a continuing television segments in the field of health, diet and nutrition
eat this, not that!

General Information


Serial Number77369917
Word MarkEAT THIS, NOT THAT!
Filing DateFriday, January 11, 2008
Status800 - REGISTERED AND RENEWED
Status DateThursday, July 11, 2019
Registration Number3541556
Registration DateTuesday, December 2, 2008
Mark Drawing4000 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, May 27, 2008

Trademark Statements


Amendment to a Registration/Renewal CertificateThe drawing is amended to appear as follows: EAT THIS, NOT THAT!
Goods and ServicesEntertainment services in the nature of a continuing television segments in the field of health, diet and nutrition

Classification Information


International Class041 - Education; providing of training; entertainment; sporting and cultural activities.
US Class Codes100, 101, 107
Class Status Code6 - Active
Class Status DateTuesday, January 15, 2008
Primary Code041
First Use Anywhere DateFriday, February 29, 2008
First Use In Commerce DateFriday, February 29, 2008

Trademark Owner History


Party NameETNT! LLC
Party Type33 - New Owner After Registration
Legal Entity Type16 - Limited Liability Company
AddressWest Chester, OH 45069

Party NameETNT! LLC
Party Type32 - New Owner After Registration
Legal Entity Type03 - Corporation
AddressNew York, NY 10004

Party NameZINC INK, INC.
Party Type31 - New Owner After Registration
Legal Entity Type03 - Corporation
AddressNEW YORK, NY 10014

Party NameRODALE INC.
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressEmmaus, PA 180980099

Party NameRODALE INC.
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressEmmaus, PA 180980099

Party NameRODALE INC.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressEmmaus, PA 180980099

Trademark Events


Event DateEvent Description
Monday, July 12, 2021APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Monday, July 12, 2021TEAS CHANGE OF CORRESPONDENCE RECEIVED
Monday, July 12, 2021ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Monday, July 12, 2021TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Monday, July 12, 2021TEAS CHANGE OF OWNER ADDRESS RECEIVED
Friday, March 20, 2020APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Friday, March 20, 2020TEAS CHANGE OF CORRESPONDENCE RECEIVED
Friday, March 20, 2020ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Friday, March 20, 2020TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Friday, March 20, 2020TEAS CHANGE OF OWNER ADDRESS RECEIVED
Thursday, July 11, 2019NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
Thursday, July 11, 2019REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
Thursday, July 11, 2019REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Thursday, July 11, 2019CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Monday, June 3, 2019TEAS SECTION 8 & 9 RECEIVED
Tuesday, October 9, 2018APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Tuesday, October 9, 2018TEAS CHANGE OF OWNER ADDRESS RECEIVED
Saturday, December 2, 2017COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Wednesday, August 23, 2017ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Monday, December 22, 2014NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED
Monday, December 22, 2014REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Monday, December 22, 2014AMENDMENT UNDER SECTION 7 ¿ PROCESSED
Thursday, December 18, 2014CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Wednesday, December 17, 2014AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Monday, December 1, 2014TEAS SECTION 8 & 15 RECEIVED
Monday, December 1, 2014TEAS SECTION 7 REQUEST RECEIVED
Wednesday, November 5, 2014AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Monday, October 27, 2014ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Monday, October 27, 2014TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Thursday, May 17, 2012APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Thursday, May 17, 2012TEAS CHANGE OF OWNER ADDRESS RECEIVED
Tuesday, December 2, 2008REGISTERED-PRINCIPAL REGISTER
Monday, October 27, 2008LAW OFFICE REGISTRATION REVIEW COMPLETED
Monday, October 27, 2008ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Monday, October 27, 2008EXAMINER'S AMENDMENT ENTERED
Monday, October 27, 2008NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
Monday, October 27, 2008EXAMINERS AMENDMENT E-MAILED
Monday, October 27, 2008SU-EXAMINER'S AMENDMENT WRITTEN
Tuesday, October 7, 2008TEAS/EMAIL CORRESPONDENCE ENTERED
Tuesday, October 7, 2008CORRESPONDENCE RECEIVED IN LAW OFFICE
Tuesday, October 7, 2008TEAS RESPONSE TO OFFICE ACTION RECEIVED
Wednesday, September 24, 2008NOTIFICATION OF NON-FINAL ACTION E-MAILED
Wednesday, September 24, 2008NON-FINAL ACTION E-MAILED
Wednesday, September 24, 2008SU - NON-FINAL ACTION - WRITTEN
Monday, September 15, 2008STATEMENT OF USE PROCESSING COMPLETE
Wednesday, September 10, 2008USE AMENDMENT FILED
Monday, September 15, 2008CASE ASSIGNED TO INTENT TO USE PARALEGAL
Wednesday, September 10, 2008TEAS STATEMENT OF USE RECEIVED
Tuesday, August 19, 2008NOA MAILED - SOU REQUIRED FROM APPLICANT
Tuesday, May 27, 2008PUBLISHED FOR OPPOSITION
Wednesday, May 7, 2008NOTICE OF PUBLICATION
Monday, April 21, 2008LAW OFFICE PUBLICATION REVIEW COMPLETED
Thursday, April 17, 2008APPROVED FOR PUB - PRINCIPAL REGISTER
Tuesday, April 15, 2008ASSIGNED TO EXAMINER
Thursday, February 21, 2008PRELIMINARY/VOLUNTARY AMENDMENT - ENTERED
Thursday, February 21, 2008ASSIGNED TO LIE
Friday, January 18, 2008TEAS VOLUNTARY AMENDMENT RECEIVED
Tuesday, January 15, 2008NEW APPLICATION ENTERED IN TRAM