EAT. LEARN. PLAY. Trademark

Trademark Overview


On Thursday, February 14, 2019, a trademark application was filed for EAT. LEARN. PLAY. with the United States Patent and Trademark Office. The USPTO has given the EAT. LEARN. PLAY. trademark a serial number of 88301723. The federal status of this trademark filing is REGISTERED as of Tuesday, March 14, 2023. This trademark is owned by Stephen and Ayesha Curry Family Foundation Inc.. The EAT. LEARN. PLAY. trademark is filed in the Paper & Printed Material Products, Leather Products, Clothing & Apparel Products, Toys & Sporting Goods Products, Advertising, Business and Retail Services, Insurance & Financial Services, and Education & Entertainment Services categories with the following description:

Education services, namely, conducting programs in the fields of hunger, nutrition, education, physical activities and related advocacy issues for children, individuals, and organizations; Entertainment, sporting and cultural activities, namely, organizing community athletic and cultural events; Arranging of competitions in the field of education or entertainment in the field of athletic events and recreational activities; Providing basketball court facilities; Educational and entertainment services for children, namely, providing interactive play areas; Provision of children's playgrounds; Summer camps; providing educational mentoring services and mentorship programs to support children to pursue education and careers across a variety of areas, including science, technology, engineering, and math (stem); Charitable services, namely, providing school supplies and sporting goods to children in need; Basketball and golf coaching; conducting fitness classes; organization of sports competi...

All-purpose sports bags, backpacks

fitted protective covers specially adapted for sports equipment, namely, golf bag covers, putters, clubs

School supply kits containing various combinations of school supplies, namely, pens, pencils, crayons, paper

Clothing, namely, shirts, t-shirts, hoodies, sweatshirts; headwear; hats

Charitable fundraising services, namely, organizing and conducting fundraising events to raise money for childhood nutrition programs, childhood educational programs, and childhood physical and recreational activities; Philanthropic and charitable monetary services, namely, accepting and administering monetary charitable contributions relating to nutrition, education, access to youth sports, and non-profit organizations; Financial sponsorship of initiatives relating to childhood hunger and nutrition, education, and physical activities; Financial sponsorship of athletic events; Charitable foundation services, namely, providing scholarships and financial assistance for children; Providing educational scholarships; organizing and conducting charity events for charitable fundraising purposes, namely, athletic events, music performances, art exhibits, auctions, galas, and speaking engagements

Promoting public awareness of childhood hunger, nutrition, education, and physical activities by means of public advocacy; Philanthropic services in the nature of advising and assisting others in the development and administration of programs directed toward addressing hunger, education, social interaction, and access to physical and recreational activities; Charitable services, namely, organizing and conducting volunteer programs and community service projects; Business services, namely, developing fundraising campaigns for others to support health, social education, and physical activities for children
eat. learn. play.

General Information


Serial Number88301723
Word MarkEAT. LEARN. PLAY.
Filing DateThursday, February 14, 2019
Status700 - REGISTERED
Status DateTuesday, March 14, 2023
Registration Number7000738
Registration DateTuesday, March 14, 2023
Mark Drawing4000 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, August 11, 2020

Trademark Statements


Goods and ServicesEducation services, namely, conducting programs in the fields of hunger, nutrition, education, physical activities and related advocacy issues for children, individuals, and organizations; Entertainment, sporting and cultural activities, namely, organizing community athletic and cultural events; Arranging of competitions in the field of education or entertainment in the field of athletic events and recreational activities; Providing basketball court facilities; Educational and entertainment services for children, namely, providing interactive play areas; Provision of children's playgrounds; Summer camps; providing educational mentoring services and mentorship programs to support children to pursue education and careers across a variety of areas, including science, technology, engineering, and math (stem); Charitable services, namely, providing school supplies and sporting goods to children in need; Basketball and golf coaching; conducting fitness classes; organization of sports competitions; organization of exhibitions for cultural or educational purposes; physical education; sport camp services; providing sports facilities; charitable services, namely, providing sporting goods and camps to underprivileged children; entertainment services, namely, personal appearances by a celebrity and athlete; instruction in the nature of basketball and golf clinics; organizing and conducting sports and entertainment related events, the proceeds of which are donated to charity
Goods and ServicesAll-purpose sports bags, backpacks
Goods and Servicesfitted protective covers specially adapted for sports equipment, namely, golf bag covers, putters, clubs
Goods and ServicesSchool supply kits containing various combinations of school supplies, namely, pens, pencils, crayons, paper
Goods and ServicesClothing, namely, shirts, t-shirts, hoodies, sweatshirts; headwear; hats
Goods and ServicesCharitable fundraising services, namely, organizing and conducting fundraising events to raise money for childhood nutrition programs, childhood educational programs, and childhood physical and recreational activities; Philanthropic and charitable monetary services, namely, accepting and administering monetary charitable contributions relating to nutrition, education, access to youth sports, and non-profit organizations; Financial sponsorship of initiatives relating to childhood hunger and nutrition, education, and physical activities; Financial sponsorship of athletic events; Charitable foundation services, namely, providing scholarships and financial assistance for children; Providing educational scholarships; organizing and conducting charity events for charitable fundraising purposes, namely, athletic events, music performances, art exhibits, auctions, galas, and speaking engagements
Goods and ServicesPromoting public awareness of childhood hunger, nutrition, education, and physical activities by means of public advocacy; Philanthropic services in the nature of advising and assisting others in the development and administration of programs directed toward addressing hunger, education, social interaction, and access to physical and recreational activities; Charitable services, namely, organizing and conducting volunteer programs and community service projects; Business services, namely, developing fundraising campaigns for others to support health, social education, and physical activities for children
Disclaimer with Predetermined Text"LEARN" AND "PLAY"

Classification Information


International Class016 - Paper, cardboard and goods made from these materials, not included in other classes; printed matter; bookbinding material; photographs; stationery; adhesives for stationery or household purposes; artists' materials; paint brushes; typewriters and office requisites (except furniture); instructional and teaching material (except apparatus); plastic materials for packaging (not included in other classes); printers' type; printing blocks.
US Class Codes002, 005, 022, 023, 029, 037, 038, 050
Class Status Code6 - Active
Class Status DateFriday, March 8, 2019
Primary Code016
First Use Anywhere DateTuesday, October 5, 2021
First Use In Commerce DateTuesday, October 5, 2021

International Class018 - Leather and imitations of leather, and goods made of these materials and not included in other classes; animal skins, hides; trunks and traveling bags; umbrellas, parasols and walking sticks; whips, harness and saddlery.
US Class Codes001, 002, 003, 022, 041
Class Status Code6 - Active
Class Status DateFriday, March 8, 2019
Primary Code018
First Use Anywhere DateWednesday, January 1, 2020
First Use In Commerce DateWednesday, January 1, 2020

International Class025 - Clothing, footwear, headgear.
US Class Codes022, 039
Class Status Code6 - Active
Class Status DateFriday, March 8, 2019
Primary Code025
First Use Anywhere DateWednesday, January 1, 2020
First Use In Commerce DateWednesday, January 1, 2020

International Class028 - Games and playthings; gymnastic and sporting articles not included in other classes; decorations for Christmas trees.
US Class Codes022, 023, 038, 050
Class Status Code6 - Active
Class Status DateFriday, March 8, 2019
Primary Code028
First Use Anywhere DateTuesday, October 5, 2021
First Use In Commerce DateTuesday, October 5, 2021

International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateFriday, March 8, 2019
Primary Code035
First Use Anywhere DateSaturday, June 1, 2019
First Use In Commerce DateSaturday, June 1, 2019

International Class036 - Insurance; financial affairs; monetary affairs; real estate affairs.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateFriday, March 8, 2019
Primary Code036
First Use Anywhere DateSaturday, June 1, 2019
First Use In Commerce DateSaturday, June 1, 2019

International Class041 - Education; providing of training; entertainment; sporting and cultural activities.
US Class Codes100, 101, 107
Class Status Code6 - Active
Class Status DateFriday, March 8, 2019
Primary Code041
First Use Anywhere DateSaturday, June 1, 2019
First Use In Commerce DateSaturday, June 1, 2019

Trademark Owner History


Party NameEAT. LEARN. PLAY. FOUNDATION
Party Type30 - Original Registrant
Legal Entity Type54 - NOT AVAILABLE
AddressIrvine, CA 92612

Party NameEAT. LEARN. PLAY. FOUNDATION
Party Type20 - Owner at Publication
Legal Entity Type54 - NOT AVAILABLE
AddressIrvine, CA 92612

Party NameEAT. LEARN. PLAY. FOUNDATION
Party Type11 - New Owner Before Publication
Legal Entity Type54 - NOT AVAILABLE
AddressPALO ALTO, CA 94304

Party NameStephen and Ayesha Curry Family Foundation Inc.
Party Type10 - Original Applicant
Legal Entity Type99 - Other
AddressPalo Alto, CA 943041050

Trademark Events


Event DateEvent Description
Tuesday, March 14, 2023NOTICE OF REGISTRATION CONFIRMATION EMAILED
Tuesday, March 14, 2023REGISTERED-PRINCIPAL REGISTER
Friday, February 10, 2023NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Thursday, February 9, 2023ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Thursday, October 6, 2022NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Wednesday, October 5, 2022STATEMENT OF USE PROCESSING COMPLETE
Friday, September 16, 2022USE AMENDMENT FILED
Wednesday, October 5, 2022SOU EXTENSION 4 GRANTED
Friday, September 16, 2022SOU EXTENSION 4 FILED
Monday, October 3, 2022RESPONSE TO ITU OFFICE ACTION ENTERED
Monday, October 3, 2022TEAS RESPONSE TO OFFICE ACTION RECEIVED
Thursday, September 22, 2022ITU OFFICE ACTION ISSUED FOR EXTENSION REQUEST
Friday, September 16, 2022TEAS EXTENSION RECEIVED
Friday, September 16, 2022TEAS STATEMENT OF USE RECEIVED
Wednesday, March 30, 2022NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Monday, March 28, 2022SOU EXTENSION 3 GRANTED
Monday, March 28, 2022SOU EXTENSION 3 FILED
Monday, March 28, 2022TEAS EXTENSION RECEIVED
Sunday, January 16, 2022APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Sunday, January 16, 2022TEAS CHANGE OF CORRESPONDENCE RECEIVED
Sunday, January 16, 2022ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Sunday, January 16, 2022TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Sunday, January 16, 2022TEAS CHANGE OF OWNER ADDRESS RECEIVED
Wednesday, September 29, 2021NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Tuesday, September 28, 2021SOU EXTENSION 2 GRANTED
Wednesday, September 22, 2021SOU EXTENSION 2 FILED
Tuesday, September 28, 2021CASE ASSIGNED TO INTENT TO USE PARALEGAL
Wednesday, September 22, 2021TEAS EXTENSION RECEIVED
Saturday, October 31, 2020NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Thursday, October 29, 2020SOU EXTENSION 1 GRANTED
Thursday, October 29, 2020SOU EXTENSION 1 FILED
Thursday, October 29, 2020TEAS EXTENSION RECEIVED
Tuesday, October 6, 2020NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Tuesday, August 11, 2020OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, August 11, 2020PUBLISHED FOR OPPOSITION
Wednesday, July 22, 2020NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, July 7, 2020APPROVED FOR PUB - PRINCIPAL REGISTER
Monday, July 6, 2020EXAMINER'S AMENDMENT ENTERED
Monday, July 6, 2020NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
Monday, July 6, 2020EXAMINERS AMENDMENT E-MAILED
Monday, July 6, 2020EXAMINERS AMENDMENT -WRITTEN
Wednesday, July 1, 2020AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Friday, May 8, 2020SUSPENSION CHECKED ¿ TO ATTORNEY FOR ACTION
Tuesday, April 28, 2020ASSIGNED TO LIE
Monday, March 9, 2020APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Monday, March 9, 2020TEAS CHANGE OF CORRESPONDENCE RECEIVED
Monday, March 9, 2020TEAS CHANGE OF OWNER ADDRESS RECEIVED
Tuesday, October 8, 2019NOTIFICATION OF LETTER OF SUSPENSION E-MAILED
Tuesday, October 8, 2019LETTER OF SUSPENSION E-MAILED
Tuesday, October 8, 2019SUSPENSION LETTER WRITTEN
Saturday, August 24, 2019TEAS/EMAIL CORRESPONDENCE ENTERED
Friday, August 23, 2019CORRESPONDENCE RECEIVED IN LAW OFFICE
Friday, August 23, 2019TEAS RESPONSE TO OFFICE ACTION RECEIVED
Friday, May 24, 2019ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Friday, May 24, 2019TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Monday, May 6, 2019NOTIFICATION OF NON-FINAL ACTION E-MAILED
Monday, May 6, 2019NON-FINAL ACTION E-MAILED
Monday, May 6, 2019NON-FINAL ACTION WRITTEN
Friday, April 26, 2019ASSIGNED TO EXAMINER
Friday, March 8, 2019NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Monday, February 18, 2019NEW APPLICATION ENTERED