| Serial Number | 86793057 |
| Word Mark | EAT IT - WEAR IT - SWEAR BY IT |
| Filing Date | Tuesday, October 20, 2015 |
| Status | 702 - SECTION 8 & 15 - ACCEPTED AND ACKNOWLEDGED |
| Status Date | Friday, November 5, 2021 |
| Registration Number | 4955975 |
| Registration Date | Tuesday, May 10, 2016 |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, February 23, 2016 |
| Goods and Services | Coconut oil |
| International Class | 029 - Meat, fish, poultry and game; meat extracts; preserved, frozen, dried and cooked fruits and vegetables; jellies, jams, compotes; eggs, milk and milk products; edible oils and fats. |
| US Class Codes | 046 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, October 23, 2015 |
| Primary Code | 029 |
| First Use Anywhere Date | Wednesday, February 11, 2015 |
| First Use In Commerce Date | Wednesday, February 11, 2015 |
| Party Name | THE VITA COCO COMPANY, INC. |
| Party Type | 31 - New Owner After Registration |
| Legal Entity Type | 03 - Corporation |
| Address | NEW YORK, NY 10003 |
| Party Name | All Market Inc. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | New York, NY 10003 |
| Party Name | All Market Inc. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | New York, NY 10010 |
| Party Name | All Market Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | New York, NY 10010 |
| Event Date | Event Description |
| Wednesday, January 13, 2016 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Friday, October 23, 2015 | NEW APPLICATION ENTERED |
| Friday, October 23, 2015 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Tuesday, January 12, 2016 | ASSIGNED TO EXAMINER |
| Wednesday, February 3, 2016 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, February 23, 2016 | PUBLISHED FOR OPPOSITION |
| Tuesday, February 23, 2016 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, May 10, 2016 | REGISTERED-PRINCIPAL REGISTER |
| Wednesday, February 15, 2017 | TEAS CHANGE OF OWNER ADDRESS RECEIVED |
| Wednesday, February 15, 2017 | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED |
| Monday, May 10, 2021 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Wednesday, March 1, 2023 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Monday, August 2, 2021 | TEAS SECTION 8 & 15 RECEIVED |
| Friday, November 5, 2021 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Friday, November 5, 2021 | REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK. |
| Friday, November 5, 2021 | NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED |
| Sunday, May 11, 2025 | COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED |