EAT BECAUSE IT'S GOOD! Trademark

Trademark Overview

On Monday, January 31, 2011, a trademark application was filed for EAT BECAUSE IT'S GOOD! with the United States Patent and Trademark Office. The USPTO has given the EAT BECAUSE IT'S GOOD! trademark a serial number of 85230675. The federal status of this trademark filing is REGISTERED AND RENEWED as of Friday, September 9, 2022. This trademark is owned by United Natural Foods, Inc.. The EAT BECAUSE IT'S GOOD! trademark is filed in the Lubricant & Fuel Products category with the following description:

Charcoal
eat because it's good!

General Information

Serial Number85230675
Word MarkEAT BECAUSE IT'S GOOD!
Filing DateMonday, January 31, 2011
Status800 - REGISTERED AND RENEWED
Status DateFriday, September 9, 2022
Registration Number4119519
Registration DateTuesday, March 27, 2012
Mark Drawing4000 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, June 7, 2011

Trademark Statements

Goods and ServicesCharcoal
Pseudo MarkEAT BECAUSE IT IS GOOD

Classification Information

International Class004 - Industrial oils and greases; lubricants; dust absorbing, wetting and binding compositions; fuels (including motor spirit) and illuminants; candles and wicks for lighting.
US Class Codes001, 006, 015
Class Status Code6 - Active
Class Status DateSaturday, February 5, 2011
Primary Code004
First Use Anywhere DateSaturday, April 30, 2011
First Use In Commerce DateSaturday, April 30, 2011

Trademark Owner History

Party NameBLUE MARBLE BRANDS, LLC
Party Type31 - New Owner After Registration
Legal Entity Type16 - Limited Liability Company
AddressPROVIDENCE, RI 02908
Party NameUnited Natural Foods, Inc.
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressProvidence, RI 02908
Party NameUnited Natural Foods, Inc.
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressProvidence, RI 02908
Party NameUnited Natural Foods, Inc.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressProvidence, RI 02908

Trademark Events

Event DateEvent Description
Saturday, September 10, 2022NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
Friday, September 9, 2022REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
Friday, September 9, 2022REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Tuesday, August 30, 2022CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Thursday, March 10, 2022TEAS SECTION 8 & 9 RECEIVED
Saturday, March 27, 2021COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Wednesday, February 17, 2021ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Tuesday, February 11, 2020ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Tuesday, February 11, 2020TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Monday, May 15, 2017NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED
Monday, May 15, 2017REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Monday, May 15, 2017CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Monday, April 3, 2017TEAS SECTION 8 & 15 RECEIVED
Monday, March 27, 2017COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Wednesday, October 28, 2015REVIEW OF CORRESPONDENCE COMPLETE - INFORMATION MADE OF RECORD
Wednesday, October 28, 2015TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS
Wednesday, January 30, 2013AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Tuesday, March 27, 2012REGISTERED-PRINCIPAL REGISTER
Friday, February 24, 2012NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Thursday, February 23, 2012LAW OFFICE REGISTRATION REVIEW COMPLETED
Thursday, February 16, 2012ASSIGNED TO LIE
Wednesday, February 1, 2012ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Wednesday, January 25, 2012ASSIGNED TO EXAMINER
Saturday, January 21, 2012STATEMENT OF USE PROCESSING COMPLETE
Tuesday, December 20, 2011USE AMENDMENT FILED
Saturday, January 21, 2012CASE ASSIGNED TO INTENT TO USE PARALEGAL
Tuesday, December 20, 2011TEAS STATEMENT OF USE RECEIVED
Tuesday, August 2, 2011NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Tuesday, June 7, 2011OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, June 7, 2011PUBLISHED FOR OPPOSITION
Monday, April 25, 2011APPROVED FOR PUB - PRINCIPAL REGISTER
Friday, April 22, 2011ASSIGNED TO EXAMINER
Tuesday, February 8, 2011NOTICE OF PSEUDO MARK MAILED
Saturday, February 5, 2011NEW APPLICATION OFFICE SUPPLIED DATA ENTERED IN TRAM
Thursday, February 3, 2011NEW APPLICATION ENTERED IN TRAM

Related Keywords

good because charcoal