| Serial Number | 85227333 |
| Word Mark | EAT BECAUSE IT'S GOOD! |
| Filing Date | Thursday, January 27, 2011 |
| Status | 800 - REGISTERED AND RENEWED |
| Status Date | Thursday, December 1, 2022 |
| Registration Number | 4139993 |
| Registration Date | Tuesday, May 8, 2012 |
| Mark Drawing | 4000 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, May 31, 2011 |
| Goods and Services | Chocolate covered fruit; chocolate covered nuts; crystallized ginger; ketchup; mustard; processed quinoa; relish; sesame sticks; sugar; tomato sauce; yogurt-covered fruit; yogurt-covered nuts; yogurt-covered pretzels |
| Goods and Services | Butter; candied nuts; canned tomatoes; cheese; diced tomatoes; dried fruits; dried vegetables; French fried potatoes; frozen fruits; frozen vegetables; fruit-based snack food; milk; nut butters; peanut butter; peeled tomatoes; pickles; processed edible seeds; processed nuts; raisins; sauerkraut; snack mix consisting of primarily of processed nuts, seeds, dried fruit and also including chocolate; snack mix consisting of wasabi peas, processed nuts, dehydrated fruit and/or raisins; Snack mix consisting primarily of processed fruits, processed nuts and/or raisins; Tahini; tofu; tomato paste; tomato puree; vegetable-based snack foods |
| Pseudo Mark | EAT BECAUSE IT IS GOOD |
| Goods and Services | Fresh nuts; raw nuts |
| International Class | 029 - Meat, fish, poultry and game; meat extracts; preserved, frozen, dried and cooked fruits and vegetables; jellies, jams, compotes; eggs, milk and milk products; edible oils and fats. |
| US Class Codes | 046 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, January 31, 2011 |
| Primary Code | 029 |
| First Use Anywhere Date | Tuesday, May 31, 2011 |
| First Use In Commerce Date | Thursday, June 30, 2011 |
| International Class | 030 - Coffee, tea, cocoa, sugar, rice, tapioca, sago, artificial coffee; flour and preparations made from cereals, bread, pastry and confectionery, ices; honey, treacle; yeast, baking powder; salt, mustard; vinegar, sauces (condiments); spices; ice. |
| US Class Codes | 046 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, January 31, 2011 |
| Primary Code | 030 |
| First Use Anywhere Date | Tuesday, May 31, 2011 |
| First Use In Commerce Date | Tuesday, May 31, 2011 |
| International Class | 031 - Agricultural, horticultural and forestry products and grains not included in other classes; live animals; fresh fruits and vegetables; seeds, natural plants and flowers; foodstuffs for animals; malt. |
| US Class Codes | 001, 046 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, January 31, 2011 |
| Primary Code | 031 |
| First Use Anywhere Date | Wednesday, August 31, 2011 |
| First Use In Commerce Date | Wednesday, November 30, 2011 |
| Party Name | BLUE MARBLE BRANDS, LLC |
| Party Type | 31 - New Owner After Registration |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | PROVIDENCE, RI 02908 |
| Party Name | United Natural Foods, Inc. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Providence, RI 02908 |
| Party Name | United Natural Foods, Inc. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Providence, RI 02908 |
| Party Name | United Natural Foods, Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Providence, RI 02908 |
| Event Date | Event Description |
| Thursday, December 1, 2022 | NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED |
| Thursday, December 1, 2022 | REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS) |
| Thursday, December 1, 2022 | REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED |
| Thursday, December 1, 2022 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Wednesday, May 18, 2022 | TEAS SECTION 8 & 9 RECEIVED |
| Saturday, May 8, 2021 | COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED |
| Wednesday, February 17, 2021 | ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY |
| Tuesday, February 11, 2020 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Tuesday, February 11, 2020 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Thursday, August 10, 2017 | NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED |
| Thursday, August 10, 2017 | REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK. |
| Wednesday, August 9, 2017 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Tuesday, June 27, 2017 | TEAS SECTION 8 & 15 RECEIVED |
| Monday, May 8, 2017 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Wednesday, October 28, 2015 | REVIEW OF CORRESPONDENCE COMPLETE - INFORMATION MADE OF RECORD |
| Wednesday, October 28, 2015 | TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS |
| Wednesday, January 30, 2013 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Tuesday, May 8, 2012 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, April 3, 2012 | NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED |
| Saturday, March 31, 2012 | LAW OFFICE REGISTRATION REVIEW COMPLETED |
| Thursday, March 29, 2012 | ASSIGNED TO LIE |
| Tuesday, March 13, 2012 | ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED |
| Tuesday, February 21, 2012 | ASSIGNED TO EXAMINER |
| Thursday, February 2, 2012 | STATEMENT OF USE PROCESSING COMPLETE |
| Friday, January 6, 2012 | USE AMENDMENT FILED |
| Tuesday, January 31, 2012 | CASE ASSIGNED TO INTENT TO USE PARALEGAL |
| Friday, January 6, 2012 | TEAS STATEMENT OF USE RECEIVED |
| Tuesday, July 26, 2011 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Tuesday, May 31, 2011 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, May 31, 2011 | PUBLISHED FOR OPPOSITION |
| Monday, April 25, 2011 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Friday, April 22, 2011 | ASSIGNED TO EXAMINER |
| Tuesday, February 1, 2011 | NOTICE OF PSEUDO MARK MAILED |
| Monday, January 31, 2011 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED IN TRAM |
| Monday, January 31, 2011 | NEW APPLICATION ENTERED IN TRAM |