EASYFUEL ...IT ALL ADDS UP! Trademark

Trademark Overview


On Thursday, August 2, 2012, a trademark application was filed for EASYFUEL ...IT ALL ADDS UP! with the United States Patent and Trademark Office. The USPTO has given the EASYFUEL ...IT ALL ADDS UP! trademark a serial number of 79124149. The federal status of this trademark filing is IR CANCELLED - US REGISTRATION CANCELLED as of Tuesday, August 2, 2022. This trademark is owned by Earthling Investments Pty Ltd. The EASYFUEL ...IT ALL ADDS UP! trademark is filed in the Computer & Software Products & Electrical & Scientific Products, Advertising, Business and Retail Services, Insurance & Financial Services, and Computer & Software Services & Scientific Services categories with the following description:

Smart cards incorporating electronic chips, integrated circuits, microprocessors, magnetic data and encoded data all used for managing and tracking customer loyalty programs; wireless communication devices, namely, cards, discs, bands and pendants for storage and retrieval of data for data exchange with customer loyalty scheme terminals; terminals for electronically processing customer loyalty transactions; computer software for customer loyalty, reward, and incentive schemes; computer software and hardware for facilitating and managing customer purchase transactions for customer loyalty programs; computer software and hardware for providing data security and personal identification aspects of loyalty, reward, and incentive schemes; card readers for credit cards; magnetically encoded credit cards; point of sale terminals; electric credit card imprinters; credit card processing terminals; terminals for processing credit card transactions

Issuing and redeeming of vouchers or tokens of value in relation to customer loyalty schemes; credit card services; issuing of credit cards; provision of credit cards

Organization and management of customer loyalty programs which provide customers with a discount on fuel expenses for purchasing products from participating retail service outlets; organization and management of customer loyalty programs whereby customers obtain a discount on their utilities bills, i.e., gas, water, electricity, telecommunications; organization and management of discount card loyalty schemes; sales promotion through customer loyalty programs for others; providing incentive award programs for customers and employees through the distribution of prepaid stored value cards for the purpose of promoting and rewarding loyalty; providing incentive award programs for customers through issuance and processing of loyalty points for purchase of a company's goods and services

Software as a service (SAAS) services, namely, hosting software for use by others to manage and track data and accounts for customer loyalty and incentive programs
easyfuel ...it all adds up!

General Information


Serial Number79124149
Word MarkEASYFUEL ...IT ALL ADDS UP!
Filing DateThursday, August 2, 2012
Status404 - IR CANCELLED - US REGISTRATION CANCELLED
Status DateTuesday, August 2, 2022
Registration Number4434435
Registration DateTuesday, November 19, 2013
Mark Drawing4000 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, September 3, 2013

Trademark Statements


Goods and ServicesSmart cards incorporating electronic chips, integrated circuits, microprocessors, magnetic data and encoded data all used for managing and tracking customer loyalty programs; wireless communication devices, namely, cards, discs, bands and pendants for storage and retrieval of data for data exchange with customer loyalty scheme terminals; terminals for electronically processing customer loyalty transactions; computer software for customer loyalty, reward, and incentive schemes; computer software and hardware for facilitating and managing customer purchase transactions for customer loyalty programs; computer software and hardware for providing data security and personal identification aspects of loyalty, reward, and incentive schemes; card readers for credit cards; magnetically encoded credit cards; point of sale terminals; electric credit card imprinters; credit card processing terminals; terminals for processing credit card transactions
Goods and ServicesIssuing and redeeming of vouchers or tokens of value in relation to customer loyalty schemes; credit card services; issuing of credit cards; provision of credit cards
Goods and ServicesOrganization and management of customer loyalty programs which provide customers with a discount on fuel expenses for purchasing products from participating retail service outlets; organization and management of customer loyalty programs whereby customers obtain a discount on their utilities bills, i.e., gas, water, electricity, telecommunications; organization and management of discount card loyalty schemes; sales promotion through customer loyalty programs for others; providing incentive award programs for customers and employees through the distribution of prepaid stored value cards for the purpose of promoting and rewarding loyalty; providing incentive award programs for customers through issuance and processing of loyalty points for purchase of a company's goods and services
Goods and ServicesSoftware as a service (SAAS) services, namely, hosting software for use by others to manage and track data and accounts for customer loyalty and incentive programs

Classification Information


International Class009 - Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire extinguishing apparatus.
US Class Codes021, 023, 026, 036, 038
Class Status CodeF - NOT AVAILABLE
Class Status DateFriday, February 26, 2021
Primary Code009
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status CodeF - NOT AVAILABLE
Class Status DateFriday, February 26, 2021
Primary Code035
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class036 - Insurance; financial affairs; monetary affairs; real estate affairs.
US Class Codes100, 101, 102
Class Status CodeF - NOT AVAILABLE
Class Status DateFriday, February 26, 2021
Primary Code036
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software.
US Class Codes100, 101
Class Status CodeF - NOT AVAILABLE
Class Status DateFriday, February 26, 2021
Primary Code042
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

Trademark Owner History


Party NameEasyfuel Pty Ltd
Party Type31 - New Owner After Registration
Legal Entity Type99 - Other
AddressAU

Party NameEarthling Investments Pty Ltd
Party Type30 - Original Registrant
Legal Entity Type11 - Company
AddressAU

Party NameEarthling Investments Pty Ltd
Party Type20 - Owner at Publication
Legal Entity Type11 - Company
AddressAU

Party NameEarthling Investments Pty Ltd
Party Type10 - Original Applicant
Legal Entity Type11 - Company
AddressAU

Trademark Events


Event DateEvent Description
Sunday, February 26, 2023NOTIFICATION OF EFFECT OF CANCELLATION OF INTL REG E-MAILED
Sunday, February 26, 2023DEATH OF INTERNATIONAL REGISTRATION
Saturday, February 19, 2022TOTAL INVALIDATION PROCESSED BY THE IB
Saturday, January 22, 2022TOTAL INVALIDATION OF REG EXT PROTECTION SENT TO IB
Friday, January 21, 2022INVALIDATION PROCESSED
Tuesday, October 26, 2021TOTAL INVALIDATION OF REG EXT PROTECTION CREATED
Friday, February 26, 2021CANCELLED SECTION 71
Monday, November 19, 2018COURTESY REMINDER - SEC. 71 (6-YR) E-MAILED
Wednesday, July 26, 2017TEAS CHANGE OF CORRESPONDENCE RECEIVED
Friday, April 7, 2017CHANGE OF OWNER RECEIVED FROM IB
Friday, March 21, 2014FINAL DECISION TRANSACTION PROCESSED BY IB
Monday, March 3, 2014FINAL DISPOSITION NOTICE SENT TO IB
Monday, March 3, 2014FINAL DISPOSITION PROCESSED
Wednesday, February 19, 2014FINAL DISPOSITION NOTICE CREATED, TO BE SENT TO IB
Tuesday, November 19, 2013REGISTERED-PRINCIPAL REGISTER
Monday, September 16, 2013NOTIFICATION PROCESSED BY IB
Tuesday, September 3, 2013OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, September 3, 2013PUBLISHED FOR OPPOSITION
Wednesday, August 28, 2013NOTIFICATION OF POSSIBLE OPPOSITION SENT TO IB
Wednesday, August 28, 2013NOTICE OF START OF OPPOSITION PERIOD CREATED, TO BE SENT TO IB
Wednesday, August 14, 2013NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, July 30, 2013LAW OFFICE PUBLICATION REVIEW COMPLETED
Monday, July 29, 2013ASSIGNED TO LIE
Friday, July 12, 2013APPROVED FOR PUB - PRINCIPAL REGISTER
Thursday, July 11, 2013TEAS/EMAIL CORRESPONDENCE ENTERED
Wednesday, July 10, 2013CORRESPONDENCE RECEIVED IN LAW OFFICE
Wednesday, July 10, 2013TEAS RESPONSE TO OFFICE ACTION RECEIVED
Wednesday, February 20, 2013REFUSAL PROCESSED BY IB
Friday, February 1, 2013APPLICATION FILING RECEIPT MAILED
Tuesday, January 29, 2013NON-FINAL ACTION MAILED - REFUSAL SENT TO IB
Tuesday, January 29, 2013REFUSAL PROCESSED BY MPU
Tuesday, January 29, 2013NON-FINAL ACTION (IB REFUSAL) PREPARED FOR REVIEW
Monday, January 28, 2013NON-FINAL ACTION WRITTEN
Monday, January 28, 2013ASSIGNED TO EXAMINER
Monday, January 28, 2013NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Thursday, January 24, 2013SN ASSIGNED FOR SECT 66A APPL FROM IB