| Serial Number | 88530545 |
| Word Mark | EASY. BEAUTIFUL. AFFORDABLE. |
| Filing Date | Tuesday, July 23, 2019 |
| Status | 702 - SECTION 8 & 15 - ACCEPTED AND ACKNOWLEDGED |
| Status Date | Thursday, April 23, 2026 |
| Registration Number | 5977403 |
| Registration Date | Tuesday, February 4, 2020 |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, November 19, 2019 |
| Goods and Services | Providing financing of purchases in the nature of installment agreements, and rent-to-own agreements, for home furniture, appliances, business equipment, housewares and home furnishings, mattresses and box springs, office machinery and equipment, clothes washing machines and dryers, lawn tractors, room air conditioners, gas and electric cooking ranges, refrigerators and freezers and electronics, namely, audio components, televisions, home stereo systems, home theater systems, video components, digital video recorders, optical and magneto-optical disc players, gaming systems, video games, cameras, camcorders, smart phones, computers, tablets, computer components |
| Goods and Services | Retail and on-line retail store services for home furniture, appliances, business equipment, housewares and home furnishings, mattresses and box springs, office machinery and equipment, clothes washing machines and dryers, lawn tractors, room air conditioners, gas and electric cooking ranges, refrigerators and freezers and electronics, namely, audio components, televisions, home stereo systems, home theater systems, video components, digital video recorders, optical and magneto-optical disc players, gaming systems, video games, cameras, camcorders, smart phones, computers, tablets, computer components that can be purchased outright and under a rent-to-own contract |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, July 31, 2019 |
| Primary Code | 035 |
| First Use Anywhere Date | Monday, February 12, 2018 |
| First Use In Commerce Date | Saturday, March 3, 2018 |
| International Class | 036 - Insurance; financial affairs; monetary affairs; real estate affairs. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, July 31, 2019 |
| Primary Code | 036 |
| First Use Anywhere Date | Monday, February 12, 2018 |
| First Use In Commerce Date | Saturday, March 3, 2018 |
| Party Name | AARON INVESTMENT COMPANY, LLC |
| Party Type | 31 - New Owner After Registration |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Atlanta, GA 30339 US |
| Party Name | Aaron Investment Company |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Atlanta, GA 30339 US |
| Party Name | Aaron Investment Company |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Wilmington, DE 19801 US |
| Party Name | Aaron Investment Company |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Wilmington, DE 19801 US |
| Event Date | Event Description |
| Friday, July 26, 2019 | NEW APPLICATION ENTERED |
| Wednesday, July 31, 2019 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Friday, October 11, 2019 | ASSIGNED TO EXAMINER |
| Friday, October 11, 2019 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, October 30, 2019 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, November 19, 2019 | PUBLISHED FOR OPPOSITION |
| Tuesday, November 19, 2019 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, February 4, 2020 | REGISTERED-PRINCIPAL REGISTER |
| Wednesday, March 15, 2023 | TEAS CHANGE OF OWNER ADDRESS RECEIVED |
| Wednesday, March 15, 2023 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Wednesday, March 15, 2023 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Wednesday, March 15, 2023 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Wednesday, March 15, 2023 | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED |
| Thursday, June 20, 2024 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Tuesday, February 4, 2025 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Friday, January 30, 2026 | TEAS SECTION 8 & 15 RECEIVED |
| Thursday, April 23, 2026 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Thursday, April 23, 2026 | REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK. |
| Thursday, April 23, 2026 | NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED |