| Serial Number | 88628036 |
| Word Mark | EARN POINTS EVERY WAY YOU SHOP |
| Filing Date | Tuesday, September 24, 2019 |
| Status | 702 - SECTION 8 & 15 - ACCEPTED AND ACKNOWLEDGED |
| Status Date | Thursday, September 4, 2025 |
| Registration Number | 6041818 |
| Registration Date | Tuesday, April 28, 2020 |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, February 11, 2020 |
| Goods and Services | Providing incentive award programs through issuance and processing of loyalty points for purchase of a company's goods and services |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, September 27, 2019 |
| Primary Code | 035 |
| First Use Anywhere Date | Tuesday, June 25, 2019 |
| First Use In Commerce Date | Tuesday, June 25, 2019 |
| Party Name | O'Reilly Automotive Stores, Inc. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | SPRINGFIELD, MO 65802 |
| Party Name | O'Reilly Automotive Stores, Inc. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Springfield, MO 65802 |
| Party Name | O'Reilly Automotive Stores, Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Springfield, MO 65802 |
| Event Date | Event Description |
| Friday, September 27, 2019 | NEW APPLICATION ENTERED |
| Friday, September 27, 2019 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Friday, December 27, 2019 | ASSIGNED TO EXAMINER |
| Saturday, January 4, 2020 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, January 22, 2020 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, February 11, 2020 | PUBLISHED FOR OPPOSITION |
| Tuesday, February 11, 2020 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, April 28, 2020 | REGISTERED-PRINCIPAL REGISTER |
| Monday, August 8, 2022 | TEAS CHANGE OF OWNER ADDRESS RECEIVED |
| Monday, August 8, 2022 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Monday, August 8, 2022 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Monday, April 28, 2025 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Monday, April 28, 2025 | TEAS SECTION 8 & 15 RECEIVED |
| Monday, August 8, 2022 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Monday, August 8, 2022 | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED |
| Thursday, September 4, 2025 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Thursday, September 4, 2025 | REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK. |
| Thursday, September 4, 2025 | NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED |