| Serial Number | 86656782 |
| Word Mark | E PLUS |
| Filing Date | Tuesday, June 9, 2015 |
| Status | 800 - REGISTERED AND RENEWED |
| Status Date | Tuesday, October 28, 2025 |
| Registration Number | 4859851 |
| Registration Date | Tuesday, November 24, 2015 |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, September 8, 2015 |
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| Goods and Services | customer loyalty services and customer club services, for commercial, promotional and/or advertising purposes |
| Goods and Services | vehicle rental services; and reservation services for the rental of vehicles, namely, rental reservations for automobiles, trucks, cars, land vehicles |
| Description of Mark | The mark consists of a letter "e" inside a square, positioned above the word "PLUS". |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, June 12, 2015 |
| Primary Code | 035 |
| First Use Anywhere Date | Monday, July 2, 2007 |
| First Use In Commerce Date | Monday, July 2, 2007 |
| International Class | 039 - Transport; packaging and storage of goods; travel arrangement. |
| US Class Codes | 100, 105 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, June 12, 2015 |
| Primary Code | 039 |
| First Use Anywhere Date | Monday, July 2, 2007 |
| First Use In Commerce Date | Monday, July 2, 2007 |
| Party Name | Enterprise Holdings, Inc. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | St. Louis, MO 63105 |
| Party Name | Enterprise Holdings, Inc. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | St. Louis, MO 63105 |
| Party Name | Enterprise Holdings, Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | St. Louis, MO 63105 |
| Event Date | Event Description |
| Friday, June 12, 2015 | NEW APPLICATION ENTERED |
| Friday, June 12, 2015 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Saturday, June 13, 2015 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Tuesday, July 14, 2015 | ASSIGNED TO EXAMINER |
| Thursday, July 16, 2015 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Tuesday, July 28, 2015 | ASSIGNED TO LIE |
| Friday, July 31, 2015 | LAW OFFICE PUBLICATION REVIEW COMPLETED |
| Wednesday, August 19, 2015 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, September 8, 2015 | PUBLISHED FOR OPPOSITION |
| Tuesday, September 8, 2015 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, November 24, 2015 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, November 24, 2020 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Wednesday, October 27, 2021 | TEAS SECTION 8 & 15 RECEIVED |
| Monday, April 11, 2022 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Monday, April 18, 2022 | REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK. |
| Monday, April 18, 2022 | NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED |
| Sunday, November 24, 2024 | COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED |
| Tuesday, July 8, 2025 | TEAS SECTION 8 & 9 RECEIVED |
| Tuesday, October 28, 2025 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Tuesday, October 28, 2025 | REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED |
| Tuesday, October 28, 2025 | REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS) |
| Tuesday, October 28, 2025 | NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED |