| Serial Number | 88691235 |
| Word Mark | E LEND |
| Filing Date | Wednesday, November 13, 2019 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, December 1, 2020 |
| Registration Number | 6208991 |
| Registration Date | Tuesday, December 1, 2020 |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, September 15, 2020 |
| Goods and Services | Financial consultation in the field of financing; Mortgage banking services, namely, origination, acquisition, servicing, securitization and brokerage of mortgage loans; Mortgage procurement for others; Mortgage services, namely, buyer pre-qualification of mortgages for mortgage brokers and banks |
| International Class | 036 - Insurance; financial affairs; monetary affairs; real estate affairs. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, November 20, 2019 |
| Primary Code | 036 |
| First Use Anywhere Date | Monday, October 7, 2013 |
| First Use In Commerce Date | Monday, October 7, 2013 |
| Party Name | AMERICAN FINANCIAL RESOURCES, LLC |
| Party Type | 31 - New Owner After Registration |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | PARSIPPANY, NJ 07054 |
| Party Name | American Financial Resources, Inc. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Parsippany, NJ 07054 |
| Party Name | American Financial Resources, Inc. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Parsippany, NJ 07054 |
| Party Name | American Financial Resources, Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Parsippany, NJ 07054 |
| Event Date | Event Description |
| Saturday, November 16, 2019 | NEW APPLICATION ENTERED |
| Wednesday, November 20, 2019 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Tuesday, February 18, 2020 | ASSIGNED TO EXAMINER |
| Wednesday, February 19, 2020 | NON-FINAL ACTION WRITTEN |
| Wednesday, February 19, 2020 | NON-FINAL ACTION E-MAILED |
| Wednesday, February 19, 2020 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Wednesday, July 15, 2020 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Wednesday, July 29, 2020 | ASSIGNED TO LIE |
| Thursday, July 30, 2020 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Thursday, July 30, 2020 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Wednesday, August 12, 2020 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, August 26, 2020 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, September 15, 2020 | PUBLISHED FOR OPPOSITION |
| Tuesday, September 15, 2020 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, December 1, 2020 | REGISTERED-PRINCIPAL REGISTER |
| Wednesday, December 4, 2024 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Monday, December 1, 2025 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |