E IT'S YOUR GAME Trademark

Trademark Overview


On Tuesday, November 23, 2021, a trademark application was filed for E IT'S YOUR GAME with the United States Patent and Trademark Office. The USPTO has given the E IT'S YOUR GAME trademark a serial number of 97140366. The federal status of this trademark filing is FIRST EXTENSION - GRANTED as of Thursday, August 1, 2024. This trademark is owned by Entain Marketing (UK) Limited. The E IT'S YOUR GAME trademark is filed in the Computer & Software Products & Electrical & Scientific Products, Advertising, Business and Retail Services, and Education & Entertainment Services categories with the following description:

Providing of training services in the field of playing games, gambling, gaming, poker, bingo, betting and bookmaking in the nature of betting services; entertainment services, namely, provision of leisure facilities for gambling and casino games; organisation and presentation of gambling or gaming events, poker games, and bingo games; gambling or gaming services, namely, betting, pool betting, tote betting, horse racing betting, and casino services; interactive entertainment and interactive competition services, namely, organisation of electronic game competitions; training services in the field of playing games, gambling, poker, bingo, and betting; personnel business training; computerised training services in the field of playing games, gambling, poker, bingo and betting; business training; information on education; research in the field of education; consultancy services about education; sports and fitness services in the nature of fitness boot camps; sport camps; arranging and cond...

Downloadable games software; downloadable interactive electronic games software; computer software, namely, downloadable computer software and mobile applications for playing electronic games and for placing wagers on sporting events and non-sporting events; downloadable and recorded software for database management for business management purposes; downloadable and recorded interactive business software for database management; downloadable and recorded computer software for database management for business purposes; downloadable and recorded software for the analysis of business data; downloadable computer application software for database management for social networking purposes via the internet; downloadable and recorded software for database management for training purposes; downloadable and recorded software for database management for educational purposes; downloadable educational mobile applications for database management; downloadable and recorded educational computer softwa...

Advertising services; business management; business administration; office functions in the nature of filing documents; computerized file management; providing business information; marketing the goods and services of others; marketing services; marketing research; marketing assistance in the nature of business administration assistance in the field of marketing; marketing plan development; marketing analysis services; advertising and marketing consultancy; marketing, advertising, and promoting the goods and services of others via the internet, billboards, promotional exhibitions; career planning consultancy; career networking services, namely, providing networking opportunities for individuals seeking employment; career placement consulting services; promotional marketing services using audiovisual media; marketing advice; consulting services relating to marketing; business management advice; business advice; providing advice in the field of business management regarding marketing act...
e it's your game

General Information


Serial Number97140366
Word MarkE IT'S YOUR GAME
Filing DateTuesday, November 23, 2021
Status730 - FIRST EXTENSION - GRANTED
Status DateThursday, August 1, 2024
Registration Number0000000
Registration DateNOT AVAILABLE
Mark Drawing3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s)
Published for Opposition DateTuesday, January 2, 2024

Trademark Statements


Goods and ServicesProviding of training services in the field of playing games, gambling, gaming, poker, bingo, betting and bookmaking in the nature of betting services; entertainment services, namely, provision of leisure facilities for gambling and casino games; organisation and presentation of gambling or gaming events, poker games, and bingo games; gambling or gaming services, namely, betting, pool betting, tote betting, horse racing betting, and casino services; interactive entertainment and interactive competition services, namely, organisation of electronic game competitions; training services in the field of playing games, gambling, poker, bingo, and betting; personnel business training; computerised training services in the field of playing games, gambling, poker, bingo and betting; business training; information on education; research in the field of education; consultancy services about education; sports and fitness services in the nature of fitness boot camps; sport camps; arranging and conducting of sports events; arranging and conducting of sports events for charitable purposes; sports training; e-sports services in the nature of organizing of e-sports competitions; organisation of e-sports and sports competitions; organising of sports competitions; organising of poker and bingo games; organising of gambling tournaments and competitions; entertainment services relating to competitions, namely, organization of sports competitions; arranging and conducting workshops in the field of playing games, gambling, poker, bingo and betting; conducting courses of instruction, seminars and workshops in the field of playing games, gambling, poker, bingo and betting; arranging and conducting of training workshops in the field of playing games, gambling, poker, bingo and betting; social club services for entertainment purposes, namely, arranging, organizing, and hosting social events, get-togethers, and parties for club members; rental of sports equipment except vehicles; rental services relating to equipment and facilities for education, entertainment, sports and culture, namely, rental of stadium facilities, rental of performing arts facilities, rental of video equipment; production of television programmes; instruction in the field of playing games, gambling, poker, bingo and betting via broadcasting non-downloadable electronic publications; education, teaching and training, namely, providing classes in the field of playing games, gambling, poker, bingo and betting; entertainment services in the nature of providing computer games online via the internet; provision of betting and gambling services through physical locations and electronic websites; all the aforesaid services also provided on-line from a computer database, by telephony or the Internet; providing information in the field of betting via a website; provision of information and advice in relation to all the aforesaid; consultancy, advisory relating to the foregoing services
Description of MarkThe mark consists of a purple hexagon containing a stylized letter "E" being a Greek sigma. To its right appears the wording "IT'S YOUR GAME" in purple stylized font. The color white inside the hexagon represents background or transparent areas and is not part of the mark.
Goods and ServicesDownloadable games software; downloadable interactive electronic games software; computer software, namely, downloadable computer software and mobile applications for playing electronic games and for placing wagers on sporting events and non-sporting events; downloadable and recorded software for database management for business management purposes; downloadable and recorded interactive business software for database management; downloadable and recorded computer software for database management for business purposes; downloadable and recorded software for the analysis of business data; downloadable computer application software for database management for social networking purposes via the internet; downloadable and recorded software for database management for training purposes; downloadable and recorded software for database management for educational purposes; downloadable educational mobile applications for database management; downloadable and recorded educational computer software for database management; downloadable podcasts in the field of gaming and gambling; downloadable mobile applications for playing electronic games; downloadable educational media, namely, audio files, video recordings in the field of gaming and gambling; downloadable computer gaming software for gambling; downloadable interactive gaming software for gambling; downloadable games mobile applications; interactive downloadable electronic games mobile applications; downloadable electronic publications in the nature of magazines in the field of electronic games, games of chance, gambling and wagering on sporting events and non-sporting events; betting terminals in the nature of electronic payment terminals; mechanisms for coin-operated vending machines; pre-recorded CDs and DVDs featuring computer games and video games; structural and replacement parts and fittings for all of the aforesaid goods
Indication of Colors claimedThe color(s) purple is/are claimed as a feature of the mark.
Goods and ServicesAdvertising services; business management; business administration; office functions in the nature of filing documents; computerized file management; providing business information; marketing the goods and services of others; marketing services; marketing research; marketing assistance in the nature of business administration assistance in the field of marketing; marketing plan development; marketing analysis services; advertising and marketing consultancy; marketing, advertising, and promoting the goods and services of others via the internet, billboards, promotional exhibitions; career planning consultancy; career networking services, namely, providing networking opportunities for individuals seeking employment; career placement consulting services; promotional marketing services using audiovisual media; marketing advice; consulting services relating to marketing; business management advice; business advice; providing advice in the field of business management regarding marketing activities; business organisation advice; marketing advisory services; business advisory services; advice relating to business organisation; business consultancy and advisory services; advisory services relating to corporate identity; advisory services relating to public relations; advisory services relating to business organisation; advisory services relating to business management; advisory services relating to business data analysis; advisory services relating to business administration; advisory services relating to business planning; compilation of statistics; business auditing; administration of business affairs of others; administration of the business affairs of retail stores of others; business management of retail outlets; loyalty, incentive and bonus program services, namely, providing television home shopping services in the field of general consumer merchandise; providing incentive award programs through issuance and processing of loyalty points for purchase of a company's goods and services; online retail store services in the field of downloadable computer game software, interactive electronic computer game software, computer software, downloadable computer software, computer software for use in playing games, computer game software, gaming software, interactive gaming software, downloadable computer game application software, interactive electronic computer game application software, and downloadable publications; online retail store services in the field of betting terminals, coin-operated mechanisms for vending machines, CDs, DVDs, CD-ROMs, paper and cardboard, printed matter, stationery and office requisites, all except furniture; online retail store services in the field of instructional and teaching materials, posters, promotional materials, photographs, newsletters, newspapers, tickets, tickets for payment without cash, betting slips, display banners of paper, display banners made of cardboard, advertising signs of paper, advertising signs of cardboard, printed cards, and games and playthings; online retail store services in the field of printed game cards, lottery scratch cards, lottery tickets, scratch cards, game cards, scratch cards for playing lottery games, electronic games, interactive electronic games, apparatus for games adapted for use with television receivers, apparatus for playing electronic games, gaming machines for gambling, arcade game machines, and games involving gambling; retail food store services; retail store services in the field of chocolate; retail store services in the field of confectionery; business administration of consumer loyalty programs; online retail store services in the field of food and drinks; assistance in franchised commercial business management; administration of the business affairs of franchises; advisory services relating to publicity for franchisees; assistance in management of assistance in business management activities within the framework of a franchise contract; assistance in new product commercialization, within the framework of a franchise contract; business advisory services relating to the establishment and operation of franchises; providing assistance in franchised commercial business management; compilation of information into computer databases; dissemination of advertising material for others; personnel recruitment services; employment recruiting consultation; employment recruitment consultancy services; human resources management and employment recruitment services; employment recruitment and personnel management services; advertising services to promote public awareness of social issues; sponsorship search; information, advisory and consultancy services relating to all the aforesaid

Classification Information


International Class009 - Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire extinguishing apparatus.
US Class Codes021, 023, 026, 036, 038
Class Status Code6 - Active
Class Status DateTuesday, November 30, 2021
Primary Code009
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateTuesday, November 30, 2021
Primary Code035
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class041 - Education; providing of training; entertainment; sporting and cultural activities.
US Class Codes100, 101, 107
Class Status Code6 - Active
Class Status DateTuesday, November 30, 2021
Primary Code041
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

Trademark Owner History


Party NameEntain Marketing (UK) Limited
Party Type20 - Owner at Publication
Legal Entity Type99 - Other
AddressLondon E201EJ
GB

Party NameEntain Marketing (UK) Limited
Party Type10 - Original Applicant
Legal Entity Type99 - Other
AddressLondon E201EJ
GB

Trademark Events


Event DateEvent Description
Friday, November 26, 2021NEW APPLICATION ENTERED
Tuesday, November 30, 2021NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Wednesday, December 1, 2021NOTICE OF DESIGN SEARCH CODE E-MAILED
Thursday, December 30, 2021TEAS VOLUNTARY AMENDMENT RECEIVED
Monday, January 3, 2022ASSIGNED TO LIE
Tuesday, January 4, 2022PRELIMINARY/VOLUNTARY AMENDMENT - ENTERED
Sunday, August 28, 2022ASSIGNED TO EXAMINER
Tuesday, September 6, 2022NON-FINAL ACTION WRITTEN
Tuesday, September 6, 2022NON-FINAL ACTION E-MAILED
Tuesday, September 6, 2022NOTIFICATION OF NON-FINAL ACTION E-MAILED
Saturday, March 4, 2023TEAS RESPONSE TO OFFICE ACTION RECEIVED
Saturday, March 4, 2023CORRESPONDENCE RECEIVED IN LAW OFFICE
Monday, March 6, 2023TEAS/EMAIL CORRESPONDENCE ENTERED
Thursday, May 25, 2023FINAL REFUSAL WRITTEN
Thursday, May 25, 2023FINAL REFUSAL E-MAILED
Thursday, May 25, 2023NOTIFICATION OF FINAL REFUSAL EMAILED
Wednesday, July 12, 2023TEAS CHANGE OF OWNER ADDRESS RECEIVED
Wednesday, July 12, 2023APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Wednesday, July 12, 2023TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Wednesday, July 12, 2023ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Wednesday, July 12, 2023TEAS WITHDRAWAL AS DOMESTIC REPRESENTATIVE RECEIVED
Wednesday, July 12, 2023TEAS CHANGE OF CORRESPONDENCE RECEIVED
Thursday, August 17, 2023TEAS REQUEST FOR RECONSIDERATION RECEIVED
Thursday, August 17, 2023CORRESPONDENCE RECEIVED IN LAW OFFICE
Thursday, August 17, 2023TEAS/EMAIL CORRESPONDENCE ENTERED
Thursday, September 28, 2023EXAMINERS AMENDMENT -WRITTEN
Thursday, September 28, 2023EXAMINERS AMENDMENT E-MAILED
Thursday, September 28, 2023NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
Thursday, September 28, 2023EXAMINER'S AMENDMENT ENTERED
Friday, October 6, 2023TEAS CHANGE OF OWNER ADDRESS RECEIVED
Friday, October 6, 2023APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Friday, October 6, 2023TEAS CHANGE OF CORRESPONDENCE RECEIVED
Friday, November 24, 2023APPROVED FOR PUB - PRINCIPAL REGISTER
Tuesday, January 2, 2024PUBLISHED FOR OPPOSITION
Tuesday, February 27, 2024NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Thursday, August 1, 2024SOU TEAS EXTENSION RECEIVED
Thursday, August 1, 2024NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Thursday, August 1, 2024SOU EXTENSION 1 FILED
Thursday, August 1, 2024SOU EXTENSION 1 GRANTED
Wednesday, December 13, 2023NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, January 2, 2024OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED