| Serial Number | 98361419 |
| Word Mark | E EXCELSURE |
| Filing Date | Wednesday, January 17, 2024 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, June 24, 2025 |
| Registration Number | 7839681 |
| Registration Date | Tuesday, June 24, 2025 |
| Mark Drawing | 5 - Drawing with word(s) / letter(s) / number(s) in Stylized form |
| Published for Opposition Date | Tuesday, May 6, 2025 |
| Description of Mark | The mark consists of The word "EXCELSURE" with the "EXCEL" portion in bold font with a stylized "E" above the "XCEL" portion of the mark. |
| Pseudo Mark | E EXCEL SURE |
| Goods and Services | Insurance services, namely, writing property and casualty insurance and life and health products; Insurance consultancy services, namely, providing advice in the field of property and casualty and life and health insurance; Providing detailed information regarding available insurance products for property and casualty and life and health, commercial and personal lines; Insurance brokerage services; Insurance information and consultancy services; Consulting services in the field of employee benefit plans concerning insurance and finance |
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| International Class | 036 - Insurance; financial affairs; monetary affairs; real estate affairs. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, January 17, 2024 |
| Primary Code | 036 |
| First Use Anywhere Date | Thursday, May 3, 2012 |
| First Use In Commerce Date | Thursday, May 31, 2012 |
| Party Name | SWMH Insurance Services, Inc. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Huntington Beach, CA 92648 |
| Party Name | SWMH Insurance Services, Inc. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Huntington Beach, CA 92648 |
| Party Name | SWMH Insurance Services, Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Huntington Beach, CA 92648 |
| Event Date | Event Description |
| Wednesday, January 17, 2024 | NEW APPLICATION ENTERED |
| Tuesday, May 14, 2024 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Tuesday, August 13, 2024 | NON-FINAL ACTION WRITTEN |
| Tuesday, August 13, 2024 | ASSIGNED TO EXAMINER |
| Wednesday, November 13, 2024 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Wednesday, November 13, 2024 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Wednesday, November 13, 2024 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Tuesday, August 13, 2024 | NON-FINAL ACTION E-MAILED |
| Tuesday, August 13, 2024 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Friday, December 13, 2024 | FINAL REFUSAL WRITTEN |
| Friday, December 13, 2024 | FINAL REFUSAL E-MAILED |
| Friday, December 13, 2024 | NOTIFICATION OF FINAL REFUSAL EMAILED |
| Tuesday, March 11, 2025 | TEAS REQUEST FOR RECONSIDERATION RECEIVED |
| Tuesday, March 11, 2025 | EXPARTE APPEAL RECEIVED AT TTAB |
| Tuesday, March 11, 2025 | JURISDICTION RESTORED TO EXAMINING ATTORNEY |
| Tuesday, March 11, 2025 | EX PARTE APPEAL-INSTITUTED |
| Friday, March 28, 2025 | ASSIGNED TO LIE |
| Tuesday, April 1, 2025 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Tuesday, April 1, 2025 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Monday, April 7, 2025 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Monday, April 7, 2025 | EXPARTE APPEAL TERMINATED |
| Wednesday, April 30, 2025 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, May 6, 2025 | PUBLISHED FOR OPPOSITION |
| Tuesday, May 6, 2025 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, June 24, 2025 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, June 24, 2025 | NOTICE OF REGISTRATION CONFIRMATION EMAILED |