| Serial Number | 78473631 |
| Word Mark | E EQUITY MARKETING |
| Filing Date | Wednesday, August 25, 2004 |
| Status | 710 - CANCELLED - SECTION 8 |
| Status Date | Friday, July 12, 2013 |
| Registration Number | 3181637 |
| Registration Date | Tuesday, December 5, 2006 |
| Mark Drawing | 5000 - Drawing with word(s) / letter(s) / number(s) in Stylized form |
| Published for Opposition Date | Tuesday, January 3, 2006 |
| Certificate of Correction for Registration | In the statement, Column 2, line 20, "filed" should be deleted, and, "field" should be inserted. |
| Disclaimer with Predetermined Text | "MARKETING" |
| Goods and Services | Comprehensive business marketing, consulting and promotional services, namely, consulting for strategic planning, marketing strategies, promotion, advertising, promotional sponsorship, and product merchandising; consulting for national print and media advertising programs; business consulting and management services for new product launches, brand developments and brand extensions; business marketing consulting and brand repositioning consulting; business consultation regarding packaging design and purchase reward programs; advertising and promotional services for others, namely, creating corporate and brand identity for others through the distribution of promotional products, namely, toys, bags, backpacks, luggage, kitchen and cookware kits, kitchenware, barbeque sets, toiletry trays and accessories, cosmetic kits and accessories, jewelry and gift boxes, candles and accessories, candelabras, bathroom accessories, apparel, gift with purchase, pre-recorded CDs, printed and electronic publications and other promotional products and accessories; business consulting and management services concerning product development, sourcing and manufacturing, product quality control and product safety; public relations services for others; consultation in the field of crisis management; telephone call center management and customer service support services for others in the field of marketing, promotions and advertising; arranging for storage of products for transportation via ground and air carriers; order fulfillment services; preparation and realization of media and advertising plans and concepts in the nature of media planning and promotions calendar planning; business marketing consulting regarding licensing the intellectual property of others to facilitate promotions in the fields of sports, entertainment and consumer brands; conducting promotions for others in the fields of sports, entertainments and consumer brands based on licensed intellectual property; preparation and realization of media and advertising plans and concepts for others; consulting in the field of advertising and web based promotions, namely, assisting others in determining media and developing web based promotions, premium incentive programs, purchase with purchase programs and marketing strategies to target consumers and other audiences; rental or purchase of advertising and media time and space for others; preparing and/or placing advertising for others, namely, television and radio commercials, printed publications, direct mail advertising, billboard advertising and advertising for dissemination via on-line electronic communications networks; preparing audio-visual presentations for use in advertising; marketing services, namely, promotion of goods and/or services of others by preparing and/or placing advertisements for dissemination through television and radio commercials, direct mail, printed publications, billboards and via on-line electronic communications networks; business marketing consulting services; cooperative advertising and marketing; conducting business and market research surveys; market analysis services |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Friday, July 12, 2013 |
| Primary Code | 035 |
| First Use Anywhere Date | Tuesday, June 1, 2004 |
| First Use In Commerce Date | Tuesday, June 1, 2004 |
| Party Name | EMAK WORLDWIDE, INC. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | LOS ANGELES, CA 90048 |
| Party Name | EMAK WORLDWIDE, INC. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | LOS ANGELES, CA 90048 |
| Party Name | EMAK WORLDWIDE, INC. |
| Party Type | 11 - New Owner Before Publication |
| Legal Entity Type | 03 - Corporation |
| Address | LOS ANGELES, CA 90048 |
| Party Name | Equity Marketing, Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Los Angeles, CA 90048 |
| Event Date | Event Description |
| Friday, July 12, 2013 | CANCELLED SEC. 8 (6-YR) |
| Wednesday, May 19, 2010 | ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY |
| Wednesday, February 11, 2009 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Tuesday, February 27, 2007 | CORRECTION UNDER SECTION 7 ¿ PROCESSED |
| Wednesday, February 7, 2007 | ASSIGNED TO PARALEGAL |
| Wednesday, January 17, 2007 | SEC 7 REQUEST FILED |
| Wednesday, January 17, 2007 | PAPER RECEIVED |
| Wednesday, January 10, 2007 | FAX RECEIVED |
| Tuesday, December 5, 2006 | REGISTERED-PRINCIPAL REGISTER |
| Thursday, October 26, 2006 | LAW OFFICE REGISTRATION REVIEW COMPLETED |
| Thursday, October 26, 2006 | ASSIGNED TO LIE |
| Friday, October 13, 2006 | ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED |
| Friday, October 13, 2006 | STATEMENT OF USE PROCESSING COMPLETE |
| Tuesday, September 19, 2006 | USE AMENDMENT FILED |
| Tuesday, September 19, 2006 | TEAS STATEMENT OF USE RECEIVED |
| Wednesday, April 5, 2006 | ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY |
| Tuesday, March 28, 2006 | NOA MAILED - SOU REQUIRED FROM APPLICANT |
| Tuesday, January 3, 2006 | PUBLISHED FOR OPPOSITION |
| Wednesday, December 14, 2005 | NOTICE OF PUBLICATION |
| Friday, November 18, 2005 | LAW OFFICE PUBLICATION REVIEW COMPLETED |
| Friday, November 4, 2005 | ASSIGNED TO LIE |
| Friday, October 28, 2005 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Tuesday, October 25, 2005 | ASSIGNED TO EXAMINER |
| Thursday, October 13, 2005 | AMENDMENT FROM APPLICANT ENTERED |
| Wednesday, September 28, 2005 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Wednesday, September 28, 2005 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Monday, March 28, 2005 | NON-FINAL ACTION E-MAILED |
| Monday, March 28, 2005 | NON-FINAL ACTION WRITTEN |
| Friday, March 25, 2005 | ASSIGNED TO EXAMINER |
| Wednesday, September 1, 2004 | NEW APPLICATION ENTERED IN TRAM |