| Serial Number | 87589889 |
| Word Mark | DYNAMIC SPEND OPTIMIZATION |
| Filing Date | Wednesday, August 30, 2017 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, July 31, 2018 |
| Registration Number | 5531729 |
| Registration Date | Tuesday, July 31, 2018 |
| Mark Drawing | 4000 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, January 16, 2018 |
| Goods and Services | Ad serving, namely, placing advertisements on websites for others using specialized computer software; advertisement via mobile phone networks; advertising and marketing services provided by means of indirect methods of marketing communications, namely, social media, search engine marketing, inquiry marketing, internet marketing, mobile marketing, blogging and other forms of passive, sharable or viral communications channels; analysis of advertising response; digital advertising services; dissemination of advertising matter; dissemination of advertising for others via the Internet; marketing, advertising, and promoting the retail goods and services of others through wireless electronic devices; on-line advertising services for others; placing advertisements for others |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, September 7, 2017 |
| Primary Code | 035 |
| First Use Anywhere Date | Wednesday, January 31, 2018 |
| First Use In Commerce Date | Wednesday, January 31, 2018 |
| Party Name | MNTN, INC. |
| Party Type | 33 - New Owner After Registration |
| Legal Entity Type | 03 - Corporation |
| Address | CULVER CITY, CA 90230 |
| Party Name | MNTN DIGITAL, INC. |
| Party Type | 32 - New Owner After Registration |
| Legal Entity Type | 03 - Corporation |
| Address | CULVER CITY, CA 90230 |
| Party Name | MOUNTAIN DIGITAL, INC. |
| Party Type | 31 - New Owner After Registration |
| Legal Entity Type | 03 - Corporation |
| Address | CULVER CITY, CA 90230 |
| Party Name | Steel House, Inc. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Culver City, CA 90232 |
| Party Name | Steel House, Inc. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Culver City, CA 90232 |
| Party Name | Steel House, Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Culver City, CA 90232 |
| Event Date | Event Description |
| Monday, July 31, 2023 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Wednesday, January 11, 2023 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Wednesday, November 17, 2021 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Wednesday, June 30, 2021 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Tuesday, July 31, 2018 | REGISTERED-PRINCIPAL REGISTER |
| Wednesday, June 27, 2018 | NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED |
| Tuesday, June 26, 2018 | ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED |
| Wednesday, June 20, 2018 | STATEMENT OF USE PROCESSING COMPLETE |
| Wednesday, May 30, 2018 | USE AMENDMENT FILED |
| Wednesday, June 20, 2018 | CASE ASSIGNED TO INTENT TO USE PARALEGAL |
| Wednesday, May 30, 2018 | TEAS STATEMENT OF USE RECEIVED |
| Tuesday, March 13, 2018 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Tuesday, January 16, 2018 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, January 16, 2018 | PUBLISHED FOR OPPOSITION |
| Tuesday, January 9, 2018 | ASSIGNED TO EXAMINER |
| Wednesday, December 27, 2017 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Friday, December 8, 2017 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Tuesday, December 5, 2017 | ASSIGNED TO EXAMINER |
| Thursday, September 7, 2017 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Saturday, September 2, 2017 | NEW APPLICATION ENTERED |