| Serial Number | 87589889 |
| Word Mark | DYNAMIC SPEND OPTIMIZATION |
| Filing Date | Wednesday, August 30, 2017 |
| Status | 710 - CANCELLED - SECTION 8 |
| Status Date | Friday, February 14, 2025 |
| Registration Number | 5531729 |
| Registration Date | Tuesday, July 31, 2018 |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, January 16, 2018 |
| Goods and Services | Ad serving, namely, placing advertisements on websites for others using specialized computer software; advertisement via mobile phone networks; advertising and marketing services provided by means of indirect methods of marketing communications, namely, social media, search engine marketing, inquiry marketing, internet marketing, mobile marketing, blogging and other forms of passive, sharable or viral communications channels; analysis of advertising response; digital advertising services; dissemination of advertising matter; dissemination of advertising for others via the Internet; marketing, advertising, and promoting the retail goods and services of others through wireless electronic devices; on-line advertising services for others; placing advertisements for others |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Friday, February 14, 2025 |
| Primary Code | 035 |
| First Use Anywhere Date | Wednesday, January 31, 2018 |
| First Use In Commerce Date | Wednesday, January 31, 2018 |
| Party Name | MNTN, INC. |
| Party Type | 33 - New Owner After Registration |
| Legal Entity Type | 03 - Corporation |
| Address | CULVER CITY, CA 90230 |
| Party Name | MNTN DIGITAL, INC. |
| Party Type | 32 - New Owner After Registration |
| Legal Entity Type | 03 - Corporation |
| Address | CULVER CITY, CA 90230 |
| Party Name | MOUNTAIN DIGITAL, INC. |
| Party Type | 31 - New Owner After Registration |
| Legal Entity Type | 03 - Corporation |
| Address | CULVER CITY, CA 90230 |
| Party Name | Steel House, Inc. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Culver City, CA 90232 |
| Party Name | Steel House, Inc. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Culver City, CA 90232 |
| Party Name | Steel House, Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Culver City, CA 90232 |
| Event Date | Event Description |
| Tuesday, January 16, 2018 | PUBLISHED FOR OPPOSITION |
| Saturday, September 2, 2017 | NEW APPLICATION ENTERED |
| Thursday, September 7, 2017 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Tuesday, December 5, 2017 | ASSIGNED TO EXAMINER |
| Friday, December 8, 2017 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, December 27, 2017 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, January 9, 2018 | ASSIGNED TO EXAMINER |
| Wednesday, June 27, 2018 | NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED |
| Tuesday, July 31, 2018 | REGISTERED-PRINCIPAL REGISTER |
| Wednesday, June 30, 2021 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Tuesday, January 16, 2018 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, March 13, 2018 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Wednesday, May 30, 2018 | TEAS STATEMENT OF USE RECEIVED |
| Wednesday, May 30, 2018 | USE AMENDMENT FILED |
| Wednesday, June 20, 2018 | CASE ASSIGNED TO INTENT TO USE PARALEGAL |
| Wednesday, June 20, 2018 | STATEMENT OF USE PROCESSING COMPLETE |
| Tuesday, June 26, 2018 | ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED |
| Monday, July 31, 2023 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Friday, February 14, 2025 | CANCELLED SEC. 8 (6-YR) |
| Wednesday, January 11, 2023 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Wednesday, November 17, 2021 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |