DV PERFORMANCE ADVANTAGE Trademark
Trademark Overview
On Friday, August 22, 2025, a trademark application was filed for DV PERFORMANCE ADVANTAGE with the United States Patent and Trademark Office. The USPTO has given the DV PERFORMANCE ADVANTAGE trademark a serial number of 99351690. The federal status of this trademark filing is NEW APPLICATION - ASSIGNED TO EXAMINER as of Wednesday, January 14, 2026. This trademark is owned by DoubleVerify, Inc.. The DV PERFORMANCE ADVANTAGE trademark is filed in the Computer & Software Services & Scientific Services category with the following description:
Software as a service (SAAS) services featuring software for reporting online advertising analytics; software as a service (SAAS) services featuring software for reporting online advertising analytics, namely, for determining the effectiveness of media advertisements; software as a service (SAAS) services featuring software for providing marketing measurements, data and analytics; software as a service (SAAS) services featuring software for authenticating the quality of digital media for viewability, fraud and brand safety; software as a service (SAAS) services featuring software for measuring viewership of digital advertising
General Information
| Serial Number | 99351690 |
| Word Mark | DV PERFORMANCE ADVANTAGE |
| Filing Date | Friday, August 22, 2025 |
| Status | 638 - NEW APPLICATION - ASSIGNED TO EXAMINER |
| Status Date | Wednesday, January 14, 2026 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | NOT AVAILABLE |
Trademark Statements
| Goods and Services | Software as a service (SAAS) services featuring software for reporting online advertising analytics; software as a service (SAAS) services featuring software for reporting online advertising analytics, namely, for determining the effectiveness of media advertisements; software as a service (SAAS) services featuring software for providing marketing measurements, data and analytics; software as a service (SAAS) services featuring software for authenticating the quality of digital media for viewability, fraud and brand safety; software as a service (SAAS) services featuring software for measuring viewership of digital advertising |
Classification Information
| International Class | 042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software. |
| US Class Codes | 100, 101 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, August 22, 2025 |
| Primary Code | 042 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
Trademark Owner History
| Party Name | DoubleVerify, Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | New York, NY 10013 |
Trademark Events
| Event Date | Event Description |
| Friday, August 22, 2025 | NEW APPLICATION ENTERED |
| Friday, August 22, 2025 | APPLICATION FILING RECEIPT MAILED |
| Tuesday, January 13, 2026 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Wednesday, January 14, 2026 | ASSIGNED TO EXAMINER |
