| Serial Number | 97872359 |
| Word Mark | DV AUTHENTIC DIRECT |
| Filing Date | Tuesday, April 4, 2023 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, March 5, 2024 |
| Registration Number | 7322665 |
| Registration Date | Tuesday, March 5, 2024 |
| Mark Drawing | 4000 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, December 19, 2023 |
| Pseudo Mark | DOUBLE VERIFY AUTHENTIC DIRECT |
| Goods and Services | Advertising and marketing services; Advertising and marketing services, namely, evaluating and measuring the quality and performance of different advertising media; Advertising and marketing services, namely, evaluating and measuring the reach, frequency, quality and performance of different advertising media; Advertising and marketing services, namely, evaluating digital advertising buying effectiveness and digital advertising buying campaigns; Provision of information in the fields of marketing, business analytics and business marketing reporting; Digital advertising services; Advertising consulting services in the field of digital advertising performance solutions focused on impression quality to bring more transparency and accountability to digital advertising |
| Disclaimer with Predetermined Text | "DIRECT" |
| Goods and Services | Providing temporary use of online non-downloadable computer software for evaluating digital advertising performance focused on impression quality to bring more transparency and accountability to digital advertising |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, April 27, 2023 |
| Primary Code | 035 |
| First Use Anywhere Date | Tuesday, March 7, 2023 |
| First Use In Commerce Date | Tuesday, March 7, 2023 |
| International Class | 042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software. |
| US Class Codes | 100, 101 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, November 9, 2023 |
| Primary Code | 042 |
| First Use Anywhere Date | Tuesday, March 7, 2023 |
| First Use In Commerce Date | Tuesday, March 7, 2023 |
| Party Name | DoubleVerify, Inc. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | New York, NY 10013 |
| Party Name | DoubleVerify, Inc. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | New York, NY 10013 |
| Party Name | DoubleVerify, Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | New York, NY 10013 |
| Event Date | Event Description |
| Tuesday, March 5, 2024 | NOTICE OF REGISTRATION CONFIRMATION EMAILED |
| Tuesday, March 5, 2024 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, December 19, 2023 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, December 19, 2023 | PUBLISHED FOR OPPOSITION |
| Wednesday, November 29, 2023 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Monday, November 13, 2023 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Thursday, November 9, 2023 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Thursday, November 9, 2023 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Thursday, November 9, 2023 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Monday, November 6, 2023 | TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS |
| Monday, November 6, 2023 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Monday, November 6, 2023 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Monday, November 6, 2023 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Monday, November 6, 2023 | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED |
| Monday, November 6, 2023 | TEAS CHANGE OF OWNER ADDRESS RECEIVED |
| Wednesday, August 2, 2023 | APPLICATION EXTENSION GRANTED/RECEIPT PROVIDED |
| Wednesday, August 2, 2023 | APPLICATION EXTENSION TO RESPONSE PERIOD - RECEIVED |
| Wednesday, May 10, 2023 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Wednesday, May 10, 2023 | NON-FINAL ACTION E-MAILED |
| Wednesday, May 10, 2023 | NON-FINAL ACTION WRITTEN |
| Wednesday, May 3, 2023 | ASSIGNED TO EXAMINER |
| Thursday, April 27, 2023 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Friday, April 7, 2023 | NEW APPLICATION ENTERED |