DV Trademark

Trademark Overview


On Thursday, March 28, 2019, a trademark application was filed for DV with the United States Patent and Trademark Office. The USPTO has given the DV trademark a serial number of 88360562. The federal status of this trademark filing is REGISTERED as of Tuesday, May 26, 2020. This trademark is owned by DoubleVerify Inc. The DV trademark is filed in the Advertising, Business and Retail Services and Computer & Software Services & Scientific Services categories with the following description:

Business consulting and information services, namely, the measurement and reporting of the delivery and performance of digital advertising and digital media; Advertising and marketing services, namely, evaluating and measuring the quality and performance of different advertising media; Analysis of advertising response; Digital Advertising Services; Digital Advertising Services, namely, digital performance solutions focused on impression quality to bring more transparency and accountability to digital advertising

Software as a service (SAAS) services featuring on-line non-downloadable software for reporting online advertising analytics; Software as a service (SAAS) services featuring on-line non-downloadable software for reporting online advertising analytics, namely, for determining the quality of digital advertising information; Software as a service (SAAS) services featuring on-line non-downloadable software for providing global marketing measurements, data and analytics; Software as a service (SAAS) services featuring on-line non-downloadable software for authenticating the quality of digital media for viewability, fraud and brand safety; Software as a service (SAAS) services featuring on-line non-downloadable software designed to protect brand equity and reputation; Software as a service (SAAS) services featuring on-line non-downloadable software for measuring viewability of digital advertising; software as a service (SAAS) services featuring on-line non-downloadable software to eliminate ...
dv

General Information


Serial Number88360562
Word MarkDV
Filing DateThursday, March 28, 2019
Status700 - REGISTERED
Status DateTuesday, May 26, 2020
Registration Number6061779
Registration DateTuesday, May 26, 2020
Mark Drawing4000 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, March 10, 2020

Trademark Statements


Goods and ServicesBusiness consulting and information services, namely, the measurement and reporting of the delivery and performance of digital advertising and digital media; Advertising and marketing services, namely, evaluating and measuring the quality and performance of different advertising media; Analysis of advertising response; Digital Advertising Services; Digital Advertising Services, namely, digital performance solutions focused on impression quality to bring more transparency and accountability to digital advertising
Goods and ServicesSoftware as a service (SAAS) services featuring on-line non-downloadable software for reporting online advertising analytics; Software as a service (SAAS) services featuring on-line non-downloadable software for reporting online advertising analytics, namely, for determining the quality of digital advertising information; Software as a service (SAAS) services featuring on-line non-downloadable software for providing global marketing measurements, data and analytics; Software as a service (SAAS) services featuring on-line non-downloadable software for authenticating the quality of digital media for viewability, fraud and brand safety; Software as a service (SAAS) services featuring on-line non-downloadable software designed to protect brand equity and reputation; Software as a service (SAAS) services featuring on-line non-downloadable software for measuring viewability of digital advertising; software as a service (SAAS) services featuring on-line non-downloadable software to eliminate waste, drive campaign performance and drive effectiveness of advertising; software as a service (SAAS) services featuring on-line non-downloadable software to identify and eliminate fraud while measuring brand protection; software as a service (SAAS) services featuring on-line non-downloadable software for certifying media authenticity; Developing customized software to protect brand equity, brand coverage and company reputation; Developing customized software for measuring brand needs

Classification Information


International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateMonday, April 15, 2019
Primary Code035
First Use Anywhere DateFriday, November 30, 2007
First Use In Commerce DateFriday, November 30, 2007

International Class042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software.
US Class Codes100, 101
Class Status Code6 - Active
Class Status DateMonday, April 15, 2019
Primary Code042
First Use Anywhere DateFriday, November 30, 2007
First Use In Commerce DateFriday, November 30, 2007

Trademark Owner History


Party NameDoubleVerify Inc
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressNew York, NY 10013

Party NameDoubleVerify Inc
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressNew York, NY 10013

Party NameDoubleVerify Inc
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressNew York, NY 10013

Trademark Events


Event DateEvent Description
Monday, November 6, 2023TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS
Monday, November 6, 2023TEAS CHANGE OF CORRESPONDENCE RECEIVED
Monday, November 6, 2023ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Monday, November 6, 2023TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Monday, November 6, 2023APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Monday, November 6, 2023TEAS CHANGE OF OWNER ADDRESS RECEIVED
Tuesday, May 26, 2020REGISTERED-PRINCIPAL REGISTER
Tuesday, March 10, 2020OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, March 10, 2020PUBLISHED FOR OPPOSITION
Wednesday, February 19, 2020NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, February 4, 2020LAW OFFICE PUBLICATION REVIEW COMPLETED
Monday, February 3, 2020APPROVED FOR PUB - PRINCIPAL REGISTER
Monday, February 3, 2020EXAMINER'S AMENDMENT ENTERED
Monday, February 3, 2020NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
Monday, February 3, 2020EXAMINERS AMENDMENT E-MAILED
Monday, February 3, 2020EXAMINERS AMENDMENT -WRITTEN
Monday, January 13, 2020TEAS/EMAIL CORRESPONDENCE ENTERED
Monday, January 13, 2020CORRESPONDENCE RECEIVED IN LAW OFFICE
Monday, January 6, 2020ASSIGNED TO LIE
Thursday, December 12, 2019TEAS RESPONSE TO OFFICE ACTION RECEIVED
Sunday, June 16, 2019NOTIFICATION OF NON-FINAL ACTION E-MAILED
Sunday, June 16, 2019NON-FINAL ACTION E-MAILED
Sunday, June 16, 2019NON-FINAL ACTION WRITTEN
Sunday, June 9, 2019ASSIGNED TO EXAMINER
Monday, April 15, 2019NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Monday, April 1, 2019NEW APPLICATION ENTERED