DUTCH BROS REBEL Trademark
Trademark Overview
On Monday, November 25, 2024, a trademark application was filed for DUTCH BROS REBEL with the United States Patent and Trademark Office. The USPTO has given the DUTCH BROS REBEL trademark a serial number of 98870620. The federal status of this trademark filing is REGISTERED as of Tuesday, August 26, 2025. This trademark is owned by Dutch Bros., LLC. The DUTCH BROS REBEL trademark is filed in the Light Beverage Products category with the following description:
Energy drinks
General Information
| Serial Number | 98870620 |
| Word Mark | DUTCH BROS REBEL |
| Filing Date | Monday, November 25, 2024 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, August 26, 2025 |
| Registration Number | 7917402 |
| Registration Date | Tuesday, August 26, 2025 |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, July 8, 2025 |
Trademark Statements
| Description of Mark | The mark consists of the words DUTCH BROS in blue stylized font above the R in REBEL in blue stylized font; a lightning bolt making up part of the R. |
| Indication of Colors claimed | The color(s) blue is/are claimed as a feature of the mark. |
| Goods and Services | Energy drinks |
Classification Information
| International Class | 032 - Beers; mineral and aerated waters and other nonalcoholic drinks; fruit drinks and fruit juices; syrups and other preparations for making beverages. |
| US Class Codes | 045, 046, 048 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, November 25, 2024 |
| Primary Code | 032 |
| First Use Anywhere Date | Friday, November 1, 2024 |
| First Use In Commerce Date | Friday, November 1, 2024 |
Trademark Owner History
| Party Name | Dutch Bros., LLC |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Tempe, AZ 85281 |
| Party Name | Dutch Bros., LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Tempe, AZ 85281 |
| Party Name | Dutch Bros., LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Grants Pass, OR 97528 |
Trademark Events
| Event Date | Event Description |
| Monday, November 25, 2024 | NEW APPLICATION ENTERED |
| Wednesday, January 8, 2025 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Friday, May 16, 2025 | ASSIGNED TO EXAMINER |
| Wednesday, May 21, 2025 | NON-FINAL ACTION E-MAILED |
| Wednesday, May 21, 2025 | NON-FINAL ACTION WRITTEN |
| Friday, June 6, 2025 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Friday, June 6, 2025 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Wednesday, January 8, 2025 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Wednesday, May 21, 2025 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Friday, June 6, 2025 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Monday, June 9, 2025 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Tuesday, July 8, 2025 | PUBLISHED FOR OPPOSITION |
| Tuesday, July 8, 2025 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Monday, July 14, 2025 | TEAS CHANGE OF OWNER ADDRESS RECEIVED |
| Tuesday, August 26, 2025 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, August 26, 2025 | NOTICE OF REGISTRATION CONFIRMATION EMAILED |
| Monday, July 14, 2025 | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED |
| Wednesday, July 2, 2025 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Monday, July 14, 2025 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
