DURALIFE Trademark

Trademark Overview


On Wednesday, May 2, 2012, a trademark application was filed for DURALIFE with the United States Patent and Trademark Office. The USPTO has given the DURALIFE trademark a serial number of 85614269. The federal status of this trademark filing is REGISTERED AND RENEWED as of Thursday, May 15, 2025. This trademark is owned by General Motors LLC. The DURALIFE trademark is filed in the Vehicles & Locomotive Products category with the following description:

Brake rotors for motor land passenger vehicles
duralife

General Information


Serial Number85614269
Word MarkDURALIFE
Filing DateWednesday, May 2, 2012
Status800 - REGISTERED AND RENEWED
Status DateThursday, May 15, 2025
Registration Number4552244
Registration DateTuesday, June 17, 2014
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, August 21, 2012

Trademark Statements


Goods and ServicesBrake rotors for motor land passenger vehicles
Pseudo MarkDURA LIFE

Classification Information


International Class012 - Vehicles; apparatus for locomotion by land, air, or water.
US Class Codes019, 021, 023, 031, 035, 044
Class Status Code6 - Active
Class Status DateTuesday, May 8, 2012
Primary Code012
First Use Anywhere DateThursday, January 31, 2013
First Use In Commerce DateThursday, January 31, 2013

Trademark Owner History


Party NameGeneral Motors LLC
Party Type30 - Original Registrant
Legal Entity Type16 - Limited Liability Company
AddressDetroit, MI 482653000

Party NameGeneral Motors LLC
Party Type20 - Owner at Publication
Legal Entity Type16 - Limited Liability Company
AddressDetroit, MI 482653000

Party NameGeneral Motors LLC
Party Type10 - Original Applicant
Legal Entity Type16 - Limited Liability Company
AddressDetroit, MI 482653000

Trademark Events


Event DateEvent Description
Saturday, May 5, 2012NEW APPLICATION ENTERED
Tuesday, May 8, 2012NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Wednesday, May 9, 2012NOTICE OF PSEUDO MARK MAILED
Tuesday, June 26, 2012ASSIGNED TO EXAMINER
Tuesday, June 26, 2012APPROVED FOR PUB - PRINCIPAL REGISTER
Wednesday, August 1, 2012NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, August 21, 2012PUBLISHED FOR OPPOSITION
Tuesday, August 21, 2012OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, September 18, 2012EXTENSION OF TIME TO OPPOSE RECEIVED
Tuesday, March 5, 2013EXTENSION OF TIME TO OPPOSE PROCESS - TERMINATED
Tuesday, April 16, 2013NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Wednesday, September 25, 2013TEAS STATEMENT OF USE RECEIVED
Friday, October 25, 2013CASE ASSIGNED TO INTENT TO USE PARALEGAL
Wednesday, September 25, 2013USE AMENDMENT FILED
Tuesday, November 5, 2013STATEMENT OF USE PROCESSING COMPLETE
Saturday, November 30, 2013SU - NON-FINAL ACTION - WRITTEN
Saturday, November 30, 2013NON-FINAL ACTION E-MAILED
Saturday, November 30, 2013NOTIFICATION OF NON-FINAL ACTION E-MAILED
Thursday, April 3, 2014TEAS RESPONSE TO OFFICE ACTION RECEIVED
Thursday, April 3, 2014CORRESPONDENCE RECEIVED IN LAW OFFICE
Thursday, April 3, 2014TEAS/EMAIL CORRESPONDENCE ENTERED
Monday, April 28, 2014ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Sunday, May 11, 2014ASSIGNED TO LIE
Monday, May 12, 2014LAW OFFICE REGISTRATION REVIEW COMPLETED
Tuesday, May 13, 2014NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Tuesday, June 17, 2014REGISTERED-PRINCIPAL REGISTER
Wednesday, November 5, 2014ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Monday, June 17, 2019COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Tuesday, June 2, 2020TEAS SECTION 8 & 15 RECEIVED
Friday, August 21, 2020CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Friday, August 21, 2020REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Friday, August 21, 2020NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED
Saturday, June 17, 2023COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Tuesday, January 30, 2024NOTICE OF SUIT
Thursday, December 12, 2024TEAS SECTION 8 & 9 RECEIVED
Monday, February 17, 2025TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Monday, February 17, 2025ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Monday, February 17, 2025TEAS CHANGE OF CORRESPONDENCE RECEIVED
Thursday, May 15, 2025CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Thursday, May 15, 2025REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Thursday, May 15, 2025REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
Thursday, May 15, 2025NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
Thursday, October 9, 2025NOTICE OF SUIT
Wednesday, December 3, 2025NOTICE OF SUIT
Wednesday, December 3, 2025NOTICE OF SUIT