DUR-A-FLEX INNOVATION FROM THE FLOOR UP Trademark

Trademark Overview


On Wednesday, November 11, 2015, a trademark application was filed for DUR-A-FLEX INNOVATION FROM THE FLOOR UP with the United States Patent and Trademark Office. The USPTO has given the DUR-A-FLEX INNOVATION FROM THE FLOOR UP trademark a serial number of 86817077. The federal status of this trademark filing is SECTION 8 & 15 - ACCEPTED AND ACKNOWLEDGED as of Saturday, July 29, 2023. This trademark is owned by Dur-A-Flex, Inc.. The DUR-A-FLEX INNOVATION FROM THE FLOOR UP trademark is filed in the Paint Products and Non-Metallic Building Material Products categories with the following description:

Construction materials, namely, non-metal building materials, namely, resin systems composed of quartz, sand and cement for use as surfacing materials for concrete floors

Single and multi-layer coating systems in the nature of protective coatings for use in the building and construction industry, namely, protective coatings for concrete surfaces for industrial, commercial and institutional applications; floor coatings; floor topcoats; wall coatings in the nature of resin-based coatings for use on walls; epoxy, urethane and methyl methacrylate floor coatings for use on concrete floor surfaces for industrial, commercial and institutional applications; primers; sealers, namely, concrete sealers in the form of a coating
dur-a-flex innovation from the floor up

General Information


Serial Number86817077
Word MarkDUR-A-FLEX INNOVATION FROM THE FLOOR UP
Filing DateWednesday, November 11, 2015
Status702 - SECTION 8 & 15 - ACCEPTED AND ACKNOWLEDGED
Status DateSaturday, July 29, 2023
Registration Number5135425
Registration DateTuesday, February 7, 2017
Mark Drawing3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s)
Published for Opposition DateTuesday, November 22, 2016

Trademark Statements


Description of MarkThe mark consists of the wording "DUR-A-FLEX INNOVATION FROM THE FLOOR UP" and a design. The wording "DUR-AFLEX" appears in a bold font, with the wording "INNOVATION FROM THE FLOOR UP" below in a smaller font, with a horizontal line separating the wording. To the left of the wording appears the design of a circle or globe that is divided by two straight lines with the outline of two oval arranged horizontally and vertically in the design. Inside the circle design appears the design of two crescent moons stacked together with the curved sides to the right, following the shape of the horizontal oval.
Goods and ServicesConstruction materials, namely, non-metal building materials, namely, resin systems composed of quartz, sand and cement for use as surfacing materials for concrete floors
Pseudo MarkDURA FLEX INNOVATION FROM THE FLOOR UP
Indication of Colors claimedColor is not claimed as a feature of the mark.
Goods and ServicesSingle and multi-layer coating systems in the nature of protective coatings for use in the building and construction industry, namely, protective coatings for concrete surfaces for industrial, commercial and institutional applications; floor coatings; floor topcoats; wall coatings in the nature of resin-based coatings for use on walls; epoxy, urethane and methyl methacrylate floor coatings for use on concrete floor surfaces for industrial, commercial and institutional applications; primers; sealers, namely, concrete sealers in the form of a coating

Classification Information


International Class002 - Paints, varnishes, lacquers; preservatives against rust and against deterioration of wood; colorants; mordants; raw natural resins; metals in foil and powder form for painters, decorators, printers and artists.
US Class Codes006, 011, 016
Class Status Code6 - Active
Class Status DateMonday, November 16, 2015
Primary Code002
First Use Anywhere DateSunday, July 31, 2011
First Use In Commerce DateSunday, July 31, 2011

International Class019 - Building materials (non-metallic); nonmetallic rigid pipes for building; asphalt, pitch and bitumen; nonmetallic transportable buildings; monuments, not of metal.
US Class Codes001, 012, 033, 050
Class Status Code6 - Active
Class Status DateMonday, November 16, 2015
Primary Code019
First Use Anywhere DateSunday, July 31, 2011
First Use In Commerce DateSunday, July 31, 2011

Trademark Owner History


Party NameSWIMC LLC
Party Type32 - New Owner After Registration
Legal Entity Type16 - Limited Liability Company
AddressCLEVELAND, OH 44115

Party NameTHE SHERWIN-WILLIAMS COMPANY
Party Type31 - New Owner After Registration
Legal Entity Type03 - Corporation
AddressCLEVELAND, OH 44115

Party NameDur-A-Flex, Inc.
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressEast Hartford, CT 06108

Party NameDur-A-Flex, Inc.
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressEast Hartford, CT 06108

Party NameDur-A-Flex, Inc.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressEast Hartford, CT 06108

Trademark Events


Event DateEvent Description
Tuesday, March 8, 2016NOTIFICATION OF PRIORITY ACTION E-MAILED
Saturday, November 14, 2015NEW APPLICATION ENTERED
Monday, November 16, 2015NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Tuesday, November 17, 2015NOTICE OF DESIGN SEARCH CODE E-MAILED
Thursday, March 3, 2016ASSIGNED TO EXAMINER
Tuesday, March 8, 2016PRIORITY ACTION WRITTEN
Tuesday, March 8, 2016PRIORITY ACTION E-MAILED
Monday, October 17, 2016ASSIGNED TO LIE
Friday, September 2, 2016TEAS RESPONSE TO OFFICE ACTION RECEIVED
Saturday, September 10, 2016ASSIGNED TO LIE
Friday, September 16, 2016CORRESPONDENCE RECEIVED IN LAW OFFICE
Friday, September 16, 2016TEAS/EMAIL CORRESPONDENCE ENTERED
Friday, October 7, 2016EXAMINERS AMENDMENT -WRITTEN
Friday, October 7, 2016EXAMINER'S AMENDMENT ENTERED
Friday, October 7, 2016EXAMINERS AMENDMENT E-MAILED
Friday, October 7, 2016NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
Friday, October 7, 2016APPROVED FOR PUB - PRINCIPAL REGISTER
Tuesday, April 9, 2019TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Tuesday, April 9, 2019ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Tuesday, October 18, 2016LAW OFFICE PUBLICATION REVIEW COMPLETED
Wednesday, November 2, 2016NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, November 22, 2016PUBLISHED FOR OPPOSITION
Tuesday, November 22, 2016OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, February 7, 2017REGISTERED-PRINCIPAL REGISTER
Thursday, April 27, 2017TEAS CHANGE OF CORRESPONDENCE RECEIVED
Thursday, July 26, 2018TEAS CHANGE OF CORRESPONDENCE RECEIVED
Monday, January 20, 2020TEAS CHANGE OF CORRESPONDENCE RECEIVED
Monday, January 23, 2023ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Monday, January 23, 2023TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Monday, January 23, 2023TEAS CHANGE OF CORRESPONDENCE RECEIVED
Thursday, February 2, 2023TEAS SECTION 8 & 15 RECEIVED
Saturday, July 29, 2023NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED
Monday, February 7, 2022COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Saturday, July 29, 2023CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Saturday, July 29, 2023REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Thursday, May 30, 2024AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Wednesday, April 24, 2024AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP