| Serial Number | 87531336 |
| Word Mark | DTH DIRECTOHISPANIC |
| Filing Date | Monday, July 17, 2017 |
| Status | 702 - SECTION 8 & 15 - ACCEPTED AND ACKNOWLEDGED |
| Status Date | Monday, September 9, 2024 |
| Registration Number | 5411778 |
| Registration Date | Tuesday, February 27, 2018 |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, December 12, 2017 |
| Description of Mark | The mark consists of the wording "DirecToHispanic" in which the "D", "T" and "H" appear in orange capital letters and the rest of the letters appear in blue lower case letters, and a design to the left of the lettering consisting of the letters "D", "T" and "H" in white in a rectangular pattern, with background colors appearing in orange, blue, black and grey. |
| Pseudo Mark | DTH DIRECT TO HISPANIC |
| Indication of Colors claimed | The color(s) orange, blue, black and grey is/are claimed as a feature of the mark. |
| Goods and Services | Advertising, marketing and promotion services; Advertising, promotion, and marketing services in the nature of creation of advertising content for social media, advertising content curation, use of listening tools to gauge effectiveness of advertising programs, digital promotions, social media advertising strategy and planning, and creating, buying and placing online ads for consumer packaged goods companies; Arranging and conducting marketing promotional events for others; Branding services, namely, consulting, development, management and marketing of brands for businesses and/or individuals; Advertising and marketing services provided by means of indirect methods of marketing communications, namely, social media, search engine marketing, inquiry marketing, internet marketing, mobile marketing, blogging and other forms of passive, sharable or viral communications channels; Advertising and publicity services, namely, promoting the goods, services, brand identity and commercial information and news of third parties through print, audio, video, digital and on-line medium; Business consultation and management regarding marketing activities and launching of new products; Business management consulting with relation to strategy, marketing, production, personnel and retail sale matters; Development of marketing strategies, concepts and tactics, namely, audience development, brand awareness, customer relations, online community building and digital word of mouth communications; Distribution and dissemination of advertising materials; Market research and market intelligence services; Marketing and consulting services in the field of promoting and tracking the goods, services, and brands of others through all public communication means; Promotional services, namely, distribution of advertising flyers, coupons, catalogs and promotional items of others; Providing advertising, marketing and promotional services, namely, development of advertising campaigns for companies directed at the Hispanic market; Providing consulting services in the field of facilitating the planning, buying, and selling of media; Social media strategy and marketing consultancy focusing on helping clients create and extend their product and brand strategies by building virally engaging marketing solutions |
| NOT AVAILABLE | "DIRECT TO HISPANIC" |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, July 24, 2017 |
| Primary Code | 035 |
| First Use Anywhere Date | Monday, September 1, 2014 |
| First Use In Commerce Date | Monday, September 1, 2014 |
| Party Name | DirecToHispanic, LLC |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | San Antonio, TX 78216 |
| Party Name | DirecToHispanic, LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Helotes, TX 78023 |
| Party Name | DirecToHispanic, LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Helotes, TX 78023 |
| Event Date | Event Description |
| Saturday, October 14, 2017 | ASSIGNED TO EXAMINER |
| Thursday, July 20, 2017 | NEW APPLICATION ENTERED |
| Monday, July 24, 2017 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Tuesday, July 25, 2017 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Wednesday, October 25, 2017 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Sunday, November 5, 2017 | ASSIGNED TO LIE |
| Wednesday, November 8, 2017 | LAW OFFICE PUBLICATION REVIEW COMPLETED |
| Wednesday, October 25, 2017 | EXAMINERS AMENDMENT -WRITTEN |
| Wednesday, October 25, 2017 | EXAMINER'S AMENDMENT ENTERED |
| Wednesday, October 25, 2017 | EXAMINERS AMENDMENT E-MAILED |
| Wednesday, October 25, 2017 | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED |
| Wednesday, November 22, 2017 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, December 12, 2017 | PUBLISHED FOR OPPOSITION |
| Tuesday, December 12, 2017 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, February 27, 2018 | REGISTERED-PRINCIPAL REGISTER |
| Monday, February 27, 2023 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Friday, February 23, 2024 | TEAS SECTION 8 & 15 RECEIVED |
| Monday, September 9, 2024 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Monday, September 9, 2024 | REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK. |
| Monday, September 9, 2024 | NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED |