DS DSPLUS Trademark

Trademark Overview


On Thursday, August 14, 2014, a trademark application was filed for DS DSPLUS with the United States Patent and Trademark Office. The USPTO has given the DS DSPLUS trademark a serial number of 86366751. The federal status of this trademark filing is REGISTERED AND RENEWED as of Sunday, January 11, 2026. This trademark is owned by Saatchi & Saatchi North America, Inc.. The DS DSPLUS trademark is filed in the Advertising, Business and Retail Services and Communication Services categories with the following description:

communication services, namely, transmitting e-mails, text messages and telephone voice messages to designated recipients for others

Advertising and marketing services, namely, consulting in the field of direct marketing by providing advice as to the proper consumers to target with direct marketing promotions; business marketing consulting services for automobile dealerships; providing business information and business marketing data to others in the field of automobile sales; planning, design, development, maintenance, tracking and reporting of online marketing activities for third parties; business consulting in the fields of marketing and sales using analytic models for the understanding and predicting of consumer behavior and market trends; statistical analysis and reporting services for business purposes; advertising and marketing services, namely, development and design of advertising campaigns for others in the form of e-mail newsletters, text messaging, mobile messaging and social media campaigns; customer services, namely, providing customer service management for others and responding to customers' product...
ds dsplus

General Information


Serial Number86366751
Word MarkDS DSPLUS
Filing DateThursday, August 14, 2014
Status800 - REGISTERED AND RENEWED
Status DateSunday, January 11, 2026
Registration Number4852245
Registration DateTuesday, November 10, 2015
Mark Drawing3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s)
Published for Opposition DateTuesday, January 13, 2015

Trademark Statements


Indication of Colors claimedColor is not claimed as a feature of the mark.
Description of MarkThe mark consists of the letters "DS" in a stylized + symbol above the words "DSPLUS".
Goods and Servicescommunication services, namely, transmitting e-mails, text messages and telephone voice messages to designated recipients for others
Goods and ServicesAdvertising and marketing services, namely, consulting in the field of direct marketing by providing advice as to the proper consumers to target with direct marketing promotions; business marketing consulting services for automobile dealerships; providing business information and business marketing data to others in the field of automobile sales; planning, design, development, maintenance, tracking and reporting of online marketing activities for third parties; business consulting in the fields of marketing and sales using analytic models for the understanding and predicting of consumer behavior and market trends; statistical analysis and reporting services for business purposes; advertising and marketing services, namely, development and design of advertising campaigns for others in the form of e-mail newsletters, text messaging, mobile messaging and social media campaigns; customer services, namely, providing customer service management for others and responding to customers' product inquiries for others via telephone, e-mail, text messaging, and social media via the internet in the field of automobiles; media buying advice, namely, advising clients on the placement and purchasing of banner advertising; advertising services, namely, arranging for the placement and purchase of banner advertising
Pseudo MarkDS DS PLUS

Classification Information


International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateMonday, August 25, 2014
Primary Code035
First Use Anywhere DateFriday, August 29, 2014
First Use In Commerce DateFriday, August 29, 2014

International Class038 - Services allowing people to communicate with another by a sensory means.
US Class Codes100, 101, 104
Class Status Code6 - Active
Class Status DateMonday, August 25, 2014
Primary Code038
First Use Anywhere DateFriday, August 29, 2014
First Use In Commerce DateFriday, August 29, 2014

Trademark Owner History


Party NameSAATCHI & SAATCHI NORTH AMERICA, LLC
Party Type31 - New Owner After Registration
Legal Entity Type16 - Limited Liability Company
AddressNEW YORK, NY 10014

Party NameSaatchi & Saatchi North America, Inc.
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressNew York, NY 10014

Party NameSaatchi & Saatchi North America, Inc.
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressNew York, NY 10014

Party NameSaatchi & Saatchi North America, Inc.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressNew York, NY 10014

Trademark Events


Event DateEvent Description
Monday, August 18, 2014NEW APPLICATION ENTERED
Monday, August 25, 2014NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Tuesday, August 26, 2014NOTICE OF DESIGN SEARCH CODE E-MAILED
Monday, December 1, 2014ASSIGNED TO EXAMINER
Tuesday, December 9, 2014EXAMINERS AMENDMENT -WRITTEN
Tuesday, December 9, 2014EXAMINERS AMENDMENT E-MAILED
Tuesday, December 9, 2014NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
Tuesday, December 9, 2014EXAMINER'S AMENDMENT ENTERED
Wednesday, December 10, 2014APPROVED FOR PUB - PRINCIPAL REGISTER
Wednesday, December 10, 2014ASSIGNED TO LIE
Wednesday, December 10, 2014LAW OFFICE PUBLICATION REVIEW COMPLETED
Wednesday, December 24, 2014NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, January 13, 2015PUBLISHED FOR OPPOSITION
Tuesday, January 13, 2015OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, March 10, 2015NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Thursday, September 10, 2015TEAS STATEMENT OF USE RECEIVED
Friday, September 18, 2015CASE ASSIGNED TO INTENT TO USE PARALEGAL
Thursday, September 10, 2015USE AMENDMENT FILED
Saturday, September 19, 2015STATEMENT OF USE PROCESSING COMPLETE
Saturday, October 3, 2015ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Tuesday, October 6, 2015NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Tuesday, November 10, 2015REGISTERED-PRINCIPAL REGISTER
Tuesday, November 10, 2020COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Monday, December 14, 2020TEAS SECTION 8 & 15 RECEIVED
Friday, January 29, 2021TEAS CHANGE OF OWNER ADDRESS RECEIVED
Friday, January 29, 2021TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Friday, January 29, 2021ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Friday, January 29, 2021TEAS CHANGE OF CORRESPONDENCE RECEIVED
Friday, January 29, 2021APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Friday, March 26, 2021CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Friday, March 26, 2021REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Friday, March 26, 2021NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED
Wednesday, January 18, 2023AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Sunday, November 10, 2024COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Monday, October 6, 2025TEAS SECTION 8 & 9 RECEIVED
Sunday, January 11, 2026CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Sunday, January 11, 2026REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Sunday, January 11, 2026REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
Sunday, January 11, 2026NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED