| Serial Number | 87923276 |
| Word Mark | DRIVINGLOYALTY |
| Filing Date | Wednesday, May 16, 2018 |
| Status | 710 - CANCELLED - SECTION 8 |
| Status Date | Friday, August 29, 2025 |
| Registration Number | 5678396 |
| Registration Date | Tuesday, February 19, 2019 |
| Mark Drawing | 5 - Drawing with word(s) / letter(s) / number(s) in Stylized form |
| Published for Opposition Date | Tuesday, December 4, 2018 |
| Description of Mark | The mark consists of the stylized wording "DRIVINGLOYALTY" in stylized form, with the letter "A" appearing to be an upside down letter V. The word "DRIVING" appears in darkly shaded font, while the word "LOYALTY" appears in lightly shaded font. |
| Pseudo Mark | DRIVING LOYALTY |
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| Goods and Services | advertising, marketing, and promotional services; advertising, marketing, and promotional services for automotive dealerships |
| NOT AVAILABLE | "LOYALTY" |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Friday, August 29, 2025 |
| Primary Code | 035 |
| First Use Anywhere Date | Sunday, February 18, 2018 |
| First Use In Commerce Date | Sunday, February 18, 2018 |
| Party Name | Team Velocity Marketing, LLC |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Herndon, VA 20171 |
| Party Name | Team Velocity Marketing, LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Herndon, VA 20171 |
| Party Name | Team Velocity Marketing, LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Herndon, VA 20171 |
| Event Date | Event Description |
| Saturday, May 19, 2018 | NEW APPLICATION ENTERED |
| Wednesday, September 12, 2018 | NON-FINAL ACTION WRITTEN |
| Thursday, October 4, 2018 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Thursday, October 4, 2018 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Sunday, October 21, 2018 | ASSIGNED TO LIE |
| Wednesday, November 14, 2018 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, December 4, 2018 | PUBLISHED FOR OPPOSITION |
| Tuesday, December 4, 2018 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, February 19, 2019 | REGISTERED-PRINCIPAL REGISTER |
| Wednesday, May 23, 2018 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Saturday, September 8, 2018 | ASSIGNED TO EXAMINER |
| Wednesday, September 12, 2018 | NON-FINAL ACTION E-MAILED |
| Wednesday, September 12, 2018 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Thursday, October 4, 2018 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Friday, October 5, 2018 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Monday, February 19, 2024 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Friday, August 29, 2025 | CANCELLED SEC. 8 (6-YR) |
| Tuesday, October 12, 2021 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Tuesday, October 12, 2021 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Tuesday, October 12, 2021 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |