DRIVEN BY EXCELLENCE, BUILT ON HERITAGE Trademark
Trademark Overview
On Monday, November 3, 2025, a trademark application was filed for DRIVEN BY EXCELLENCE, BUILT ON HERITAGE with the United States Patent and Trademark Office. The USPTO has given the DRIVEN BY EXCELLENCE, BUILT ON HERITAGE trademark a serial number of 79443370. The federal status of this trademark filing is NEW APPLICATION - RECORD INITIALIZED NOT ASSIGNED TO EXAMINER as of Thursday, February 12, 2026. This trademark is owned by COFRA AG. The DRIVEN BY EXCELLENCE, BUILT ON HERITAGE trademark is filed in the Insurance & Financial Services category with the following description:
Financial affairs and monetary affairs, namely, financial information, management and analysis services; financial information and evaluations; evaluation of real property; financial evaluation for insurance purposes; financial information; financial management; financing services; hedge fund management; venture capital fund management; management of a capital investment fund; fund management for private clients; management of private equity funds financial asset management; investment management; financial portfolio management; financial management of employee pension plans; fiscal valuations and assessments; financial advice relating to tax; estate trust management; financial consultation in the field of financial strategy and project financing for individuals in the sustainable, social or solidarity economy; investment of funds for others in the fields of impact investing, socially responsible investing and alternative investing; investment consultation; investment advice; private e...

General Information
| Serial Number | 79443370 |
| Word Mark | DRIVEN BY EXCELLENCE, BUILT ON HERITAGE |
| Filing Date | Monday, November 3, 2025 |
| Status | 630 - NEW APPLICATION - RECORD INITIALIZED NOT ASSIGNED TO EXAMINER |
| Status Date | Thursday, February 12, 2026 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | NOT AVAILABLE |
Trademark Statements
| Goods and Services | Financial affairs and monetary affairs, namely, financial information, management and analysis services; financial information and evaluations; evaluation of real property; financial evaluation for insurance purposes; financial information; financial management; financing services; hedge fund management; venture capital fund management; management of a capital investment fund; fund management for private clients; management of private equity funds financial asset management; investment management; financial portfolio management; financial management of employee pension plans; fiscal valuations and assessments; financial advice relating to tax; estate trust management; financial consultation in the field of financial strategy and project financing for individuals in the sustainable, social or solidarity economy; investment of funds for others in the fields of impact investing, socially responsible investing and alternative investing; investment consultation; investment advice; private equity consultant services; financial consultation in the field of environmental management, namely, advising business and individuals on issues of portfolio planning and investment planning; provision of financial information relating to the finance industry involved in environmentally focused investments; mutual fund investment; fund investment consultation; share price information services; estate planning; financial services, namely, estate settlement services; estate trust planning; real estate investment consultancy; real estate valuation services; financial planning and investment advisory services; financial portfolio analysis services; monitoring financial markets for investment purposes |
| Pseudo Mark | DRIVEN BY EXCELLENCE BUILT ON HERITAGE |
Classification Information
| International Class | 036 - Insurance; financial affairs; monetary affairs; real estate affairs. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, March 6, 2026 |
| Primary Code | 036 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
Trademark Owner History
| Party Name | COFRA AG |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 99 - Other |
| Address | CH |
Trademark Events
| Event Date | Event Description |
| Thursday, February 12, 2026 | SN ASSIGNED FOR SECT 66A APPL FROM IB |
| Friday, March 6, 2026 | LIMITATION FROM ORIGINAL APPLICATION ENTERED |
| Monday, March 9, 2026 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Monday, March 9, 2026 | APPLICATION FILING RECEIPT MAILED |