DRINK SMARTER, NOT HARDER Trademark

Trademark Overview

On Tuesday, August 19, 2025, a trademark application was filed for DRINK SMARTER, NOT HARDER with the United States Patent and Trademark Office. The USPTO has given the DRINK SMARTER, NOT HARDER trademark a serial number of 99345671. The federal status of this trademark filing is NON-FINAL ACTION - MAILED as of Thursday, January 8, 2026. This trademark is owned by CheChe LLC. The DRINK SMARTER, NOT HARDER trademark is filed in the Light Beverage Products and Wines & Spirits categories with the following description:

Beverages containing juice, namely, fruit-based beverages; canned beverages that contain fruit, namely, fruit-based beverages; ready to drink beverages containing juice, namely, fruit-based beverages

Beverages containing alcohol, namely, alcoholic beverages, except beers; canned beverages that contain alcohol, namely, alcoholic beverages, except beers; ready to drink beverages containing alcohol, namely, alcoholic beverages, except beers
drink smarter, not harder

General Information

Serial Number99345671
Word MarkDRINK SMARTER, NOT HARDER
Filing DateTuesday, August 19, 2025
Status641 - NON-FINAL ACTION - MAILED
Status DateThursday, January 8, 2026
Registration Number0000000
Registration DateNOT AVAILABLE
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateNOT AVAILABLE

Trademark Statements

Goods and ServicesBeverages containing juice, namely, fruit-based beverages; canned beverages that contain fruit, namely, fruit-based beverages; ready to drink beverages containing juice, namely, fruit-based beverages
Goods and ServicesBeverages containing alcohol, namely, alcoholic beverages, except beers; canned beverages that contain alcohol, namely, alcoholic beverages, except beers; ready to drink beverages containing alcohol, namely, alcoholic beverages, except beers
Pseudo MarkDRINK SMARTER NOT HARDER

Classification Information

International Class032 - Beers; mineral and aerated waters and other nonalcoholic drinks; fruit drinks and fruit juices; syrups and other preparations for making beverages.
US Class Codes045, 046, 048
Class Status Code6 - Active
Class Status DateTuesday, August 19, 2025
Primary Code032
First Use Anywhere DateSaturday, February 1, 2025
First Use In Commerce DateSaturday, February 1, 2025
International Class033 - Alcoholic beverages (except beers).
US Class Codes047, 049
Class Status Code6 - Active
Class Status DateTuesday, August 19, 2025
Primary Code033
First Use Anywhere DateSaturday, February 1, 2025
First Use In Commerce DateSaturday, February 1, 2025

Trademark Owner History

Party NameCheChe LLC
Party Type10 - Original Applicant
Legal Entity Type16 - Limited Liability Company
AddressChicago, IL 60607

Trademark Events

Event DateEvent Description
Tuesday, August 19, 2025NEW APPLICATION ENTERED
Tuesday, August 19, 2025APPLICATION FILING RECEIPT MAILED
Wednesday, January 7, 2026NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Thursday, January 8, 2026ASSIGNED TO EXAMINER
Thursday, January 8, 2026NON-FINAL ACTION WRITTEN
Thursday, January 8, 2026NON-FINAL ACTION E-MAILED
Thursday, January 8, 2026NOTIFICATION OF NON-FINAL ACTION E-MAILED

Related Keywords

harder smarter drink beverages namely fruit containing except alcoholic based alcohol beers canned