| Serial Number | 99345671 |
| Word Mark | DRINK SMARTER, NOT HARDER |
| Filing Date | Tuesday, August 19, 2025 |
| Status | 661 - RESPONSE AFTER NON-FINAL ACTION - ENTERED |
| Status Date | Tuesday, April 7, 2026 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | NOT AVAILABLE |
| Goods and Services | Beverages containing alcohol, namely, alcoholic beverages, except beers; canned beverages that contain alcohol, namely, alcoholic beverages, except beers; ready to drink beverages containing alcohol, namely, alcoholic beverages, except beers |
| Pseudo Mark | DRINK SMARTER NOT HARDER |
| International Class | 033 - Alcoholic beverages (except beers). |
| US Class Codes | 047, 049 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, August 19, 2025 |
| Primary Code | 033 |
| First Use Anywhere Date | Saturday, February 1, 2025 |
| First Use In Commerce Date | Saturday, February 1, 2025 |
| Party Name | CheChe LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Chicago, IL 60607 US |
| Event Date | Event Description |
| Tuesday, August 19, 2025 | NEW APPLICATION ENTERED |
| Tuesday, August 19, 2025 | APPLICATION FILING RECEIPT MAILED |
| Wednesday, January 7, 2026 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Thursday, January 8, 2026 | ASSIGNED TO EXAMINER |
| Thursday, January 8, 2026 | NON-FINAL ACTION WRITTEN |
| Thursday, January 8, 2026 | NON-FINAL ACTION E-MAILED |
| Thursday, January 8, 2026 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Tuesday, April 7, 2026 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Tuesday, April 7, 2026 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Tuesday, April 7, 2026 | TEAS/EMAIL CORRESPONDENCE ENTERED |