| Serial Number | 90001652 |
| Word Mark | DREAD LOOKS |
| Filing Date | Monday, June 15, 2020 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, March 1, 2022 |
| Registration Number | 6660500 |
| Registration Date | Tuesday, March 1, 2022 |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, October 27, 2020 |
| Description of Mark | The mark consists of a design in the shape of a head of hair and sunglasses, with the wording "DREAD LOOKS" appearing thereunder, and the ends of two locs of hair appearing underneath the wording. |
| Goods and Services | Clothing, namely, headwraps, head scarves, hats, caps being headwear, hooded pullovers, hooded sweatshirts, t-shirts, shirts, sweatpants, scarves, and sweatshirts |
| International Class | 025 - Clothing, footwear, headgear. |
| US Class Codes | 022, 039 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, July 13, 2020 |
| Primary Code | 025 |
| First Use Anywhere Date | Wednesday, June 30, 2021 |
| First Use In Commerce Date | Wednesday, June 30, 2021 |
| Party Name | U BETTER BELIEVE IT CO, LLC |
| Party Type | 31 - New Owner After Registration |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | HENDERSON, NV 89052 |
| Party Name | U Better Believe It Co. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Henderson, NV 89052 |
| Party Name | U Better Believe It Co. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Henderson, NV 89052 |
| Party Name | U Better Believe It Co. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Henderson, NV 89052 |
| Event Date | Event Description |
| Thursday, June 18, 2020 | NEW APPLICATION ENTERED |
| Monday, July 13, 2020 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Tuesday, July 14, 2020 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Thursday, September 17, 2020 | ASSIGNED TO EXAMINER |
| Friday, June 18, 2021 | SOU TEAS EXTENSION RECEIVED |
| Friday, June 18, 2021 | SOU EXTENSION 1 FILED |
| Friday, June 18, 2021 | SOU EXTENSION 1 GRANTED |
| Friday, December 10, 2021 | TEAS STATEMENT OF USE RECEIVED |
| Sunday, September 20, 2020 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, October 7, 2020 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, October 27, 2020 | PUBLISHED FOR OPPOSITION |
| Tuesday, October 27, 2020 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, December 22, 2020 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Tuesday, June 22, 2021 | NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED |
| Wednesday, January 1, 2025 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Monday, September 29, 2025 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Monday, September 29, 2025 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Monday, September 29, 2025 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Friday, December 10, 2021 | USE AMENDMENT FILED |
| Wednesday, January 5, 2022 | CASE ASSIGNED TO INTENT TO USE PARALEGAL |
| Wednesday, January 5, 2022 | STATEMENT OF USE PROCESSING COMPLETE |
| Saturday, January 22, 2022 | ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED |
| Tuesday, January 25, 2022 | NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED |
| Tuesday, March 1, 2022 | REGISTERED-PRINCIPAL REGISTER |